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What Do Your Customers Really Desire?
I wanted to continue my blog from last week where I discussed “What Your Customers Want to Buy,” followed up by this week where the focus is on “What Do Your Customers Desire.” These questions are incredibly similar because a lot of the focus is on the outcome, not exactly a product or service. Remember people buy on emotion and then they rationalize with logic AFTER they purchase. That’s why what I’m about to tell you is REALLY cool and important. If you’re a student of Direct Response Marketing or a copywriter or a student of marketing, you’ve probably heard of Victor Schwab. If you haven’t, get on Amazon now…
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Challenges, Clients & Customers, Communication, Entrepreneurs, Motivation, Prospects, Survey Tips & Techniques
What Do Your Customers Want to Buy?
I’ve been asked this question over 1,000 times— what do my customers want to buy? And another question I get is– how can I figure out what product or service to create so they will buy it from me? And I get a million more. Here’s the real scoop on what people want to buy, and I want to give you as much information as I can so you can be incredibly successful in creating the best products and services for your clients and customers. I stumbled upon this book years ago—7 Steps to Freedom II: How to Escape the American Rat Race, by Benjamin Suarez. It’s a rather dated…
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Discovering How to Add Some Disney “Mouse” Magic Into Your Business
Here are my two favorite quotes from Walt Disney: “Think beyond your lifetime. If you want to do something truly great. Make a fifty year master plan. A fifty year master plan will change your look at the opportunities in the present.” “If you can dream it, you can do it!” These quotes do an awesome job of giving you a birds eye view into Walt’s psyche and how he was able to accomplish so much in a given period of time. He was the epitome of driven and going after his dreams. After reading his book, “How to be like Walt,” I certainly was able to view how when…
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Attitude, Challenges, Coaching, Communication, Entrepreneurs, Goals, Implementation, Motivation, Overcoming Obstacles, Taking risks
What’s Holding You Back From the Success You Deserve?
This question I’ve been asked countless of times from coach’s, mentors, therapists, and many an event speaker. In fact, I just got back from listening to Larry Winget speak at the Glazer Kennedy Super Conference in Dallas and his approach was more like a baseball bat to the forehead, but I think it worked. I know I GOT it- what he was saying… let me explain… If you don’t know Larry he has several best-selling books out there- one called- Shut Up, Stop Whining & Get a Life, my other favorite is- You’re Broke Because You Want To Be. He has an interesting no holds bar approach to success and…