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Authentic Curiosity & The Beginner’s Mind: Embracing A Soulful Marketing Approach
I want to share with you something that’s more than just a concept. It’s a transformative approach in the marketing world – it’s about embracing authentic curiosity and the beginner’s mind, especially when it comes to Soulful Marketing. This is about diving into what makes your marketing genuinely resonate and connect with your dream clients on a deeper level. Have you ever attended a workshop or event, and the speaker got up there and started talking about a topic, and your mind immediately shut down and didn’t pay attention to the rest of the presentation? This used to happen to me. The more experience I accrued in marketing, my mind…
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Remembering, forgetting, and remembering again…
Have you ever had the experience of remembering something, then going to write it down, and you forget? Then, later on, do you remember it? Or maybe you’ve written a blog, eGuide, or email, and you go back and read it and don’t remember writing it? Yep, the aging mind is fascinating and frustrating at the same time… Something like that happened to me this week, yet it was a bit more profound. And I’m sharing it to help reignite the inspiration that may be buried within you, perhaps forgotten, and that can certainly be remembered again… After the holidays, I’ve been trying to tidy up the house and reorganize…
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Connecting with your dream clients on a deeper level…
Early on in my career, I had no clue about writing direct response copy. I pretty much just winged it. (Yeah, I know… And I was a journalism major, so I did have some writing experience. 🙂 Then, later on, writing better, more impactful copy became one of my core goals, and I invested in several writing courses and mastermind groups over the years. I wanted to get really good at communicating and reaching my dream clients. If you do nothing else in your business except this, it will be time and money well spent. The main reason is that some core markets are becoming incredibly crowded with competition – you…
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Attitude, Challenges, Clients & Customers, Communication, Entrepreneurs, Marketing, Prospects, Questions
Is your business like Nike? Lessons from an athletic shoe company
Last week, I shared about how your business changes over the years and how that change will impact your dream clients/customers. My core message was to ensure you connect with your power dream clients/customers and interview or give them a survey so you can take into account their needs before you implement your changes. This week, I promised to share some interesting insights from Nike (and the athletic shoe industry) – focusing on sales from a unique perspective. And how these insights can help your business. My spouse, during her college years, supported herself by working part-time at Athlete’s Foot. She was one of their top salespeople. She knows running and athletic…
