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First Steps You MUST Take to Creating Your Information Products

One of the many services I offer is working with clients to help them create their products and then launch these products for them.  The question I always get over and over and over again is—“How do I know what product to create?”  This is an incredibly important questions and often hard to figure out and most of my clients before they worked with me used all sorts of Google algorithms and some even used the pasta method, which I wouldn’t recommend.  The important note here is most guessed and did many other things. The funny thing is THE best thing they could have done to find this out was right under their nose and I was the one that pointed it out to them…

Want to know what it is?  It’s doing a quick survey to your list and ASK THEM what they want. Alex Mandossian calls this an Ask Campaign.  Why note go out there and ask the very people who will buy from you what they want.  And even if you don’t have a list, you can still use social media and post your survey online and drive some traffic there or you could find a JV partner who would be willing to mail the survey to their list for you.

Here are some terrific questions to ask:

What’s the one must have product you would buy from me if I was smart enough to create and sell it to you?

What format should we offer this product to you so you can consume and learn from it effortlessly and easily?

  • Online course- videos, audios and transcripts viewable and downloadable
  • Printed Physical course that’s mailed out to you
  • Live webinar that was a 6 week course
  • Live teleseminar that was a 6 week course
  • Combined online course and live Q&A coaching calls
  • Other- (Please specify)

What price point would be you be willing to invest in this product? (Choose one)

  • $0 – $100
  • $100 – $250
  • $251 – $500
  • $501 – $1,000
  • $1,001 – $2,500
  • $2,501 – $5000
  • $5,001 – $10,000
  • $10,001+

This is THE best way to figure out what next product you ought to create for your list. And again if you don’t have a list, you could use social media and simply as one question—“What’s the one big challenge you’re facing today in your business?” and you’ll get some cool answers that will help spin you in the right direction to creating your next product.

If you liked this article, please leave me a comment. And if you want to discover more about surveys, check out this page– http://www.createamazingsurveys.com/gkic/

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How to Ask Questions in the Right Order

You know the whole chicken egg theory, what came first.  Well when you’re creating your questions for a survey, this can also be true.  Experts argue whether you should ask demographic information up front, at the end, or not at all.  Then others argue about whether they should be optional to answer or not.

What I know after doing surveys for over 20 years, is that the right order of your questions does matter.  And the best order I’ve found is to:

  • Ask easier questions first
  • Move into more complicated questions that flow
  • End with asking easier questions again.

For example, do they get your newsletter, will they want the product as an online course, or as a printed book with audio and videos?  So, you would start off asking questions like:

1)    Which of these materials do you receive from me each month? —- List multiple choice of all they might receive from you—like a printed newsletter, eNewsletter, weekly email, monthly phone call, etc.

2)    If you receive our newsletter, what in particular attracted you to sign up for it? You could leave this open ended or you could give them a list of 4 – 5 reasons of why they receive it and they can either check one or check all.

3)    “If we were to offer a specific training and product around —– how likely would you be to purchase?” (Or you could say, rate how interested you would be to purchase it.)  On this type of question you’d add a 5 point scale to gauge their interest level, from highly likely to least likely and the points in between.

4)    “We’re considering creating an online course, and would love your feedback. What type of training would be most helpful to you?”  Here you would then add some multiple choices for them to choose, like only online course, or an online course with live monthly coaching, etc.

It’s all about order, you start off asking easier questions. It’s best when one question flows into the next.  Also I find it’s easier to END with the simple questions like the demographic information that is SO helpful to get on surveys so you can get a good snapshot of “who’s” answering your survey. Here are some examples:

 You are:Female
Male
 What is your age range? Under 20

20-24

25-29

30-39

40-49

50-59

60-69

70-79

80+

These types of demographic questions are terrific to add to your survey and I find them best to put at the end.  Some folks prefer to put them at the beginning, I honestly don’t think it makes a difference. And I have had them required to answer and optional.  If you really want to know the info, than don’t make it optional. However, do your best to keep the survey anonymous, this way you will be assured the information is truthful. Again, the order of your survey is important because it has to flow from start to finish. And your questions are key, they need to be easy to understand and answer and you can build off of each question. This way those that respond will be able to get through answering your questions quickly and won’t quit in the middle or from the start because they’re confused or the questions are just too complicated.

If you need help or want to discover  more about using surveys in your business- go to –  Never Guess Again

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It’s All About the Questions

There is a quote by Albert Einstein that says “If you can’t explain it simply, then you don’t understand it well enough.”

This quote says it all when it comes to the topic of this week’s blog.

It’s ALL About the Questions!

This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information.  Through this questioning process you will step closer to finding success in your business.

Step # 2 –It’s ALL About the Questions!

When you are coming up with questions, there are SO MANY types of questions to choose from. So let’s start with this— phrase:

“Short, Sweet & to the Point”

One way to keep questions “Short, Sweet & to the Point” is to use open-ended ones. These are the questions that will bare the most fruit for you in your surveys.  A lot of researchers and statisticians don’t particularly like open ended questions because they are the most difficult to measure because each answer is unique, so when sifting through 10k open ended answers, it can be overwhelming in going through all of them. So I highly recommend using open ended questions when you:

1.  Want detailed information in the respondent’s voice

2.  Don’t have good solid answers to create a multiple-choice—because a lot of times you can miss an answer because you didn’t give them one they would have chose. (When you create multiple-choice you’re forcing them to answer your answers that you’ve created.)

The real key to using open ended questions is they can really help not only shape your business, products, etc.; they can also shape YOUR MARKETING.  They write the answers in their voice and will give you key words and key phrases that you can use when you market to them.

Here are some guidelines for you to keep in mind as you create your questions.

1.  Are you questions short or wordy?

  • Simple and concise words are the best to use

2.  5th Grade is your target when it comes to the understanding level.

  • Do not make assumptions
  • Everyone needs to understand them

3.  Stay Away From Complicated.

  • Complication will lead to people not wanting to participate in your survey

4.  Keep your goal and the main thing you want to achieve in mind.

Next week, I am going to take you deeper into how to create those easy and inviting questions that will give you the answers to help shape your business.

PLUS– FREE 60 Minute One On One Call with ME!

If you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments.   Maybe you’re:

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Are You Hard Wired To Fail?

Do you ever set important goals and then find yourself really struggling and not being able to meet them?

I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life.  Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself.  The thing is there was definitely something stopping me and a lot of times I had NO clue what it was.

Have you ever felt like something was stopping you? You may be right: your subconscious mind can influence in you subtle ways to keep you from achieving your goals!

Here’s how it works: when you experienced a challenging event as a child – even something as seemingly small as your third-grade teacher yelling at you for asking a question in class – your subconscious downloads the details of that moment and marks the memory with a trigger. It’s like there’s a trigger in your mind saying, “There’s trouble here!”

If a new event activates that trigger, the creative problem solving part of your brain shuts down – stripping you of all the resources and capabilities you should have. So you stop moving forward. And you may not even understand why you stopped because it isn’t a conscious decision. Your subconscious is the one that decided to shut you down.

Want more information about how past events affect current performance, even without you being aware of it? Join my friends and colleagues Jack Canfield (America’s Number One Success Coach and “Chicken Soup for the Soul” author) and Pamela Bruner (Business Success Coach and EFT tapping expert) for a free video, “Are you Hard-Wired You To Fail: What’s Stopping You From Succeeding.” Details here: http://tinyurl.com/6o3d3u3

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How to Give Your Customers Exactly What They Want

Technique #1:  Start With Your Outcome, Not Questions 

This week I want to challenge you with this thought: “Think Outside of the Box.”  The topic of this blog is a little different and will require you to think outside of the box.

Diving right into it, I do not want you to think about all the questions to put into your survey.  I want you think about the outcome first!  So many people fail before they hit the ground running with their survey because they think “Questions First.”

Think about it…before creating and writing questions, you need to know what you want from them first.  Therefore, in hindsight, your first question to ask is: “What is your Outcome.”  and “What’s your goal, what information do you need, or what kind of problems in your business will a survey help you with?”

Once you figure out your outcome, the next step is coming up with some objectives.  It is very important to limit your objectives to two for the outcome.  By limiting your objectives to two, it will help you in the end with coming up with specific questions.   Another reason for keeping it to two objectives is to follow my number one rule with surveys:

Less questions is more! No more than 15 Questions!

To help you out, I am going to give you some examples of good outcomes and objectives to get your creative juices flowing.

  • I want to get new testimonials – at least 10.
  • I want to find out what keeps my clients awake at night.
  • I want to know what my client’s biggest challenge is.
  • I want to know what my customers like and don’t like about my newsletter.
  • I want to know what kind of topics my customers want to read about in my blogs.

So your homework this week is to take the time and come up with some serious outcomes that you’d like to get for doing a survey to your prospects and customers.