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Behind the Scenes With Richard Branson
This Week’s Highlights: Core Article: Behind the Scenes With Richard Branson—From Record Shops to Outer Space Cool Stuff: Scrolling social media for those delicious food recipes? These award-winning photos are mouthwatering AI Info & Resources: It’s May! Time to uplevel your productivity? 🙂 Behind the Scenes With Richard Branson—From Record Shops to Outer Space After I got back from our trip to the UK last month, I recovered from some bug I had caught and was flipping through some documentaries on HBO Max. That’s when I saw one about Richard Brandson. (It’s also on Prime and Apple TV.) I’ve always admired him, and in fact, a little side note—I met…
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Attitude, Challenges, Clients & Customers, Communication, Entrepreneurs, Marketing, Prospects, Questions
Is your business like Nike? Lessons from an athletic shoe company
Last week, I shared about how your business changes over the years and how that change will impact your dream clients/customers. My core message was to ensure you connect with your power dream clients/customers and interview or give them a survey so you can take into account their needs before you implement your changes. This week, I promised to share some interesting insights from Nike (and the athletic shoe industry) – focusing on sales from a unique perspective. And how these insights can help your business. My spouse, during her college years, supported herself by working part-time at Athlete’s Foot. She was one of their top salespeople. She knows running and athletic…
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Challenges, Clients & Customers, Dog Marketing, Entrepreneurs, Marketing, Product Creation, Product Launches, Questions
Change is Inevitable
When I worked in Corporate America in the late 1990s and early 2000s, I had an amazing executive coach who I worked with for ten years. One of the things we focused on was how to deal with change, cuz at that point, I was dealing with at least two layoffs in three years. I often joked that I’d become a professional interviewer. The one quote that always stuck in my head about that time frame was, “Change is inevitable.” This is true, not just for your personal life. This is also true for your business. I guarantee over the course of your business. It will morph and change as you…
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Marketing lessons from a popular weigh loss app
I love looking at popular brands and then breaking down their online dream client experience to see how it works. Yeah, I’m kind of geeky like that. The fascination is not just about the how. It’s also about the who, the what, and the why too. My recent experience is with a brand you may know of – Noom. In this blog post, I want to share with you some of my discoveries about their dream client experience and how it can help you in your business. I’ve had many friends and colleagues who have raved about Noom for losing weight. I remember checking it out a while back and getting…
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Challenges, Clients & Customers, Communication, Entrepreneurs, Goals, Implementation, Marketing, New Year, Overcoming Obstacles, Prospects, Questions
The fascinating adventures of Refrigerator Shopping… (Part 1)
It’s the beginning of 2023, and for me, it’s been a bit of a rocky start – with my New Year’s Eve CVD positive test, the cyclone rain bombs (and it’s still raining btw). And, finally, getting my Mom on a plane home… It was the best of times and the worse of times… 😉 I’m doing as much self-care as I can and focusing on what I’m grateful for… And one of those things is you! That’s why I wanted to share with you my spouse and I’s fascinating adventure of shopping for a refrigerator. I promise there will be some interesting lessons that will apply to your business.…
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Challenges, Entrepreneurs, Goals, Implementation, Motivation, New Year, Overcoming Obstacles, Questions
This one question could make or break your business…
As an entrepreneur, I know how hard you work at and on your business. Sometimes it can be grueling and stressful, especially if you do it alone. And even if you have some help, it still can be exhausting and challenging. It’s mainly up to you to create a successful business and make money that will keep it running for many years. This brings me to the one question that could make or break your business… Before I ask you, I want you to think back to when you made the decision to start your business and make a go at being your own boss. What was the impetus that…
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Challenges, Clients & Customers, Communication, Implementation, Motivation, Overcoming Obstacles, Prospects, Questions
You are one question away from…
Not sure you’ve noticed that I’m kind of a geek when it comes to collecting information that I’m interested in. Especially when my curiosity overtakes me after I read a story about what someone did that was pretty fascinating such as Cyril Derreumaux. He traversed the pacific ocean in his kayak to reach Hawaii in 92 days. Or when Marc Andreeson set a record in California when he decided to buy the most expensive house in America for a $177 million compound in Malibu. What’s going through their head when they make these decisions? Or is anything going through their head? Maybe it’s just a deeply rooted feeling or an inner drive…
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The interesting secret of how Warren Buffett & Other great leaders create success
Have you ever read any books or articles about great leaders like Gloria Steinem, Warren Buffett, Steve Jobs, or Ruth Bader Ginsburg? The one “secret” they and many other successful leaders have in common is the mindset that I LOVE — A.B.L. – Always Be Learning. This is a critical piece to creating a life you love – always be learning, growing, and being open to new ideas and new things, which leads to having a beginner’s mind. Have you gone to a live event or virtual event, and you’re sitting there listening to a speaker, and your mind says, “Oh, they’re not saying anything new. Go check your email and pretend…
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It’s Time to Change Your Stories
What are the stories you keep telling yourself? You know, the ones when it comes to putting yourself out there in a big way to promote your business – “Oh, this won’t work. Someone else has already created something like this. I need to come up with a new idea.” Or “Who do I think I am trying to sell and promote this course? I don’t have enough experience.” Or “I can’t ask for $500. That’s way too much for this course. I don’ think they will pay it.” Can you relate to any of the above statements? It’s essential to pay attention to those thoughts that pop into your…
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Challenges, Coaching, Entrepreneurs, Implementation, Motivation, Outcome, Overcoming Obstacles, Questions
This is Not for the Faint of Heart
Two weeks into 2022, it’s already proving to be somewhat of an adventure and not for the faint of heart. Interestingly, “Adventure” is my word for the year, and it didn’t disappoint. I like picking a word for the year that I use as my decision touchstone. There was an excellent article in the NY Times if you want to discover more. I think I mentioned in an earlier email that we’re buying a house. It’s about 10 minutes from our current one. Or if I didn’t, well here you go … 🙂 Now that we’re nearly done with the whole buying process (We’re closing today.), it has been a…
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Dealing with “Can you do this cheaper?”
Have you ever been in negotiations with a new client or customer, and they ask the inevitable question: “Can you do this cheaper?” Or maybe they try to ask it more politically – “How can we work together to get this proposal to only $8k instead of $20k?” What’s the best way to answer a question like this? When I get this question – all I want to do is send them this meme: Seriously though, let me take a couple of minutes to give you some insights on this question that seems to come up more often than not. I mean, we’re all looking for a better deal. Retail…
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Challenges, Clients & Customers, Entrepreneurs, Product Creation, Product Launches, Prospects, Questions, Survey Tips & Techniques
First Steps You MUST Take to Creating Your Information Products
One of the many services I offer is working with clients to help them create their products and then launch these products for them. The question I always get over and over and over again is—“How do I know what product to create?” This is an incredibly important question and often hard to figure out and most of my clients before they worked with me used all sorts of Google algorithms and some even used the pasta method, which I wouldn’t recommend. The important note here is most guessed and did many other things. The funny thing is THE best thing they could have done to find this out was…
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Clients & Customers, Communication, Entrepreneurs, Product Launches, Questions, Survey Tips & Techniques
How to Ask Questions in the Right Order
You know the whole chicken-egg theory, what came first? Well when you’re creating your questions for a survey, this can also be true. Experts argue whether you should ask demographic information upfront, in the end, or not at all. Then others argue about whether they should be optional to answer or not. What I know after doing surveys for over 20 years, is that the right order of your questions does matter. And the best order I’ve found is to: Ask easier questions first Move into more complicated questions that flow End with asking easier questions again. For example, do they get your newsletter, will they want the product as…
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Attitude, Balance, Challenges, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Marketing, Outcome, Productivity, Prospects, Questions, Survey Tips & Techniques
It’s All About the Questions
There is quote by Albert Einstein that says “If you can’t explain it simply, then you don’t understand it well enough.” This quote says it all when it comes to the topic of this week’s blog. It’s ALL About the Questions! This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information. Through this questioning process, you will step closer to finding success in your business. Step # 2…
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Attitude, Balance, Blogging, Challenges, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Marketing, Motivation, New Year, Outcome, Overcoming Obstacles, Procrastination, Productivity, Questions, Risk, Taking risks
Are You Hard Wired To Fail?
Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life. Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself. The…
