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The Not So ‘Sexy’ Way to Get New Clients
Being in the online marketing space for 15 years, I’m feeling grateful for all the learning I’ve been doing. That’s what I’m calling any mistakes I’ve made along the way – learning because they’re not mistakes if I’ve taken away some huge lessons! I can think back at how hard it was to create high converting landing and web pages, and now as you may have seen with my last couple of emails, there are TONS of online resources that will make it even easier for you to create web pages, graphics and more. The name of the game, though to keep your business alive and to thrive is to…
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Attitude, Balance, Challenges, Coaching, Entrepreneurs, Implementation, Overcoming Obstacles, Procrastination, Productivity
When you find your head spinning…
I remember when I first started my own business fifteen years ago, and I was torn in SO MANY directions. It was a bit nutty. And I was a bit of a mess. The stress level was pretty much through the roof, and I was pretty exhausted. There’s so much to do when you start a business. Questions like – Do I register with the Federal government and get a federal ID# (This is what you need to do in the states) or just be a solopreneur. How do I get new clients? Or how do I sell my stuff and make money fast? It’s quite endless. Then there was…
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Don’t Ever Create Any of Your Content From Scratch Again
How many times a day, week, month or more, are you creating content for your business? It could be social medial content for posts, content for emails, blogs, write sales pages, optin pages, maybe notes or questions for podcast guests. Or maybe you need some scripts or templates for videos you’re going to create. Content, content, content is the name of the game in marketing. It’s always been content, now it’s really becoming a force to grow your business. Being successful in business, your marketing isn’t just about selling anymore. It’s about attracting, connecting, personalizing, and solving your customers’/clients’ problems. My favorite clients are the ones that have a ton…
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The Perfect “Non-Sales Formula” for 1 hr Free Coaching/Consulting Call
Do you ever use 15-minute, 30-minute, or 60-minute complimentary calls to get potential clients/customers to work with you or invest in your coaching program, membership, etc.? If you answered yes, this email will give you another perspective on these calls that will help you close more of these calls in the future. Yet, it’s not what you think… If you don’t use complementary calls for potential clients, what I’m about to share with you will help with your future connections with potential (or current) clients/customers. Please keep reading. It all started on a podcast. I had the absolute pleasure of being on a podcast for a private copywriting group. I…
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Marketing concepts that will get you elected ;-)
The day after the presidential election used to be a day where you’d wake up and know who was elected president. Hmmmmm this is a bit unsettling Because of the pandemic and this crazy electoral college, we’re in limbo as to who won. Even though Trump declares himself the winner, which is part of who he really is and his brand. No matter what your politics are or who you voted for, instead of getting caught up in the madness of it all, I decided to share some marketing lessons Trump used to get elected in the first place. I’m taking a marketing tactic I learned from Dan Kennedy –…
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5 Must-Have Tools for Successful Entrepreneurs
During these bizarre times of COVID-19, I started looking at all the tools I use that help me be more successful (and productive), it really only boiled down to 5. I thought it might be helpful to share them with you, especially because all these tools just happen to be tech tools. And a lot of us are now confined to working from home, with the exception of me, I’ve always worked from home since I own my own business. (And FYI – I’m a Mac person – former PC user.) And hopefully, you know some of these, if not all of them, and maybe even using some! 1) Evernote…
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Attitude, Balance, Blogging, Challenges, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Marketing, Motivation, Overcoming Obstacles, Procrastination, Productivity, Taking risks, To Do List
The Productivity Secret That Will Change Your Life
One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done. Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…
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The 3 Most Horrible Product Launch Mistakes Entrepreneurs Make and How You Can Avoid them!
Back in 2007 when I met Jeff Walker at his first ever PLF (Product Launch Formula) event in Denver, Colorado, I was amazed at what he’d done to make money with his products by turning his selling of them into a value added, value laden, fun and entertaining “event.” He actually created a product about these launch events and called it “Product Launch Formula.” I’ve been doing tons of product launches for my clients since then, and I’ve amassed a ton of information on how to be successful with your launches. I’ve also amassed just as much info on what not to do so your launches don’t turn into flops…
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Balance, Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Motivation, New Year, Procrastination, Productivity, Risk, Taking risks, To Do List, Website
5 Goals to Achieve This Year
If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year. Remember you are never going to know if you are capable of something if you don’t take that first step. 1. Go small This may be a big one to start with but here goes-Downsize. Look at all aspects of your business whether that includes employees, vendors or service providers. If you find that there is a way for ONE provider to handle multiple jobs than cut back. This may sound strange but sometimes less is more when…
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Never Ever Cold Call Again to Get New Clients!
Something I learned over 6 years ago from “the Millionaire Maker” Dan Kennedy is that in order for you not to do cold calls, and to not be stressing out where your money will come from each month— you need to create a “lead generation funnel.” I not only learned it from him, but I also shared the stage with him where he asked me to share the strategies I used to help grow my business here are a few of them below. What you need to pay real attention to is that After I did that, created and implemented those strategies… I never had to worry about getting any…
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We Got This! Inspiring Resources to Help With After the Election & Beyond
Wow, wow, wow, who knew the election of 2016 would go down as an infamous one in our nations’ history?! This won’t be a bashing of either side of the aisle, as I believe there’s much finger pointing going on already and it truly is not helping. I’m writing this to share a how we totally got this and we need to use this to come together. Because I think this election serves something even bigger and greater. It’s a huge wake-up call that we can’t keep doing “business as usual” as a nation any longer. When you look back at our history, great change happened because of huge adversity…
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The Secret Mysteries of Entrepreneurship
This journey of entrepreneurship has been a fascinating 9 years. One with many amazing rides, bumps in the road, flies on the windshield, savory and also loving adventuress moments. I wouldn’t trade it for anything… What I have discovered from this journey of the past 3 years, are some amazing entrepreneurial secrets that I wanted to share with you. It all started after my father passed away and the spiral upward and downward consumed me. From ending a 12 year relationship and being single again. To Finally realizing I was no longer being served by living in the northeast any longer. I was not and never will be a Jersey…
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The Simplest Secret to Getting More Clients/Customers (AKA More conversions :-)
Being in marketing for what feels like a lifetime, the ONE things all my clients struggle with is how do they get more new clients/customers? And– how do they get more people to convert on their websites and get into their marketing funnel? I’d like to tell you that the REAL answer is incredibly sophisticated and complicated. But, it’s really not, it really IS simple, what I’m about to reveal to you. And you have to understand that this is not rocket science and it’s something you probably already know. .. The SECRET to getting more Clients/Customers- is you HAVE to BUILD a RELATIONSHIP with them FIRST– BEFORE you ask them…
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It all Boils Down to Courage- Do You Have What it Takes?
One of my favorite quotes is “Fall down 7 times, get up 8” by Buddha. It’s such a subtle quote and so much where I’ve been these past 8 months. I can’t believe I haven’t written since October of last year! Or maybe I can after I tell you all I’ve been going through—and it really does “all boil down to courage…” Have you ever had the rug pulled out from under you? Like really pulled hard and you land smack on your rear end in shock of what just happened. Well, that’s what happened to me… My relationship of 12 years ended back in September of 2012, and that…
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5 Steps to Daring Greatly and Living Authentically
It’s interesting how life throws these curve balls at you and even more interesting how you respond. One thing I know for sure is that life is ALL about CHANGE—you have to simply just expect it and realize you absolutely have NO CONTROL What we need to do is simply prepare ourselves well with riding the waves… And that’s how this post came to be… the 5 Steps to Daring Greatly and Living Authentically… It’s funny how things happen—because I certainly don’t believe in coincidences… The whole month of July I was away traveling— only home for 5 days, and they weren’t even consecutive days! And on my last trip…
