-
Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Procrastination, Productivity, To Do List
How to Really Get Things Done, Check Things Off Your List, part 2
Last week, I gave you three tips on how to avoid that ugly 15 letter word called: PROCRASTINATION The next three tips I am going to give you is an important part of checking things off your list, so you can actually get things done. Tip#4: Do the Hard Things First When you are writing your priority items down (Tip #1), avoid putting those “Tasks” that you loathe last. In fact, I bet one of the reasons you have procrastinated and are behind is because there are tasks you don’t like to do. So, for example, if you HATE balancing a financial spreadsheet, put that down first. Remind yourself…
-
Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Testimonials, Website
Creativity + Testimonials = Results
In a fast pace world of marketing, one of the best ways to stay ahead of your competition revolves around one word: CREATIVITY. So today I am going to show you how combining a little bit of creativity with your testimonials yields great results. No matter where you are using your customer testimonials, you want to present them in a way that pops out to the reader. Be honest – how many of you have visited a website selling a product and you find at the bottom of the page a BUNCH of writing and small pictures? Now be honest again – because it is in a format that seems…
-
The four types of testimonials that get results…
In my previous blog, I gave you a simple overview of testimonials. Today we’re going to dig a little deeper. In fact, I am going to let you in on a secret that most people don’t know: There are four types of testimonials and each are used to overcome different objections that potential customers may have. 1. Benefits: Apprehension to trying a new product/service is a normal reaction, especially in this tight economy. Many people have to watch how and what they spend their money on, so often they stick with what they know. With this type of testimonial though, people are not only seeing others buying your product/service but…
-
Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology
Commit to Your Plan to Create Success
I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.” He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why. So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…