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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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    How to Really Get Things Done, Check Things Off Your List part 1

    November 3, 2011 / No Comments

    Stress, Guilt, Anxiety…three things that occur when you look at your to-do list at the end of day and hardly anything is checked off.  Immediately you think “What happened?!” In the back of your mind though, the answer lies in a 15 letter word: PROCRASTINATION Just saying that 15 letter word, makes me cringe because we all experience a time where PROCRASTINATION slips into your life.  Are you at that point in your life?  Have you been stuck in a rut of procrastinating?  If so, continue reading because I have the solution to get you unstuck.  And, if by chance you are one of those super-human people who never procrastinate,…

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    Shannon McCaffery
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    You are Who You Hang Out With…

    September 30, 2011 / 2 Comments

    Have you ever heard this before?  I didn’t start hearing this until after I hired my Executive Coach, 12 years ago. The concept of hanging out with people and becoming more like them was a total foreign idea to me. I had really paid no attention until my coach and I started talking about it.  And it’s funny, once I started paying attention to it I got it and knew I had to make some changes in my life… There were some very negative people in my life who were totally zapping my energy, (My coach called them “Negative Norberts.”) not too mention the ones who were more like time sucking…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Testimonials

    The positive side to negative testimonials

    September 15, 2011 / No Comments

    When it comes to customer testimonials, there will come a time when you receive a negative testimonial.  Now if you are new in business or even a veteran, the way you respond will determine whether it can turn positive.  The worst thing for a business to do is to post only customer testimonials that are positive.  Nothing in this world is perfect, so portraying perfection will turn potential customers away. There are three simple steps to remember when dealing with negative customer testimonials.  Remember, how you handle these negative customer testimonials will speak volumes about your business character and integrity. 1.  Never Over-React By you posting this negative customer testimonial,…

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    Shannon McCaffery
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    Creativity + Testimonials = Results

    August 31, 2011 / No Comments

    In a fast pace world of marketing, one of the best ways to stay ahead of your competition revolves around one word: CREATIVITY.  So today I am going to show you how combining a little bit of creativity with your testimonials yields great results. No matter where you are using your customer testimonials, you want to present them in a way that pops out to the reader.  Be honest – how many of you have visited a website selling a product and you find at the bottom of the page a BUNCH of writing and small pictures?  Now be honest again – because it is in a format that seems…

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    Shannon McCaffery
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