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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Testimonials, Website
Creativity + Testimonials = Results
In a fast pace world of marketing, one of the best ways to stay ahead of your competition revolves around one word: CREATIVITY. So today I am going to show you how combining a little bit of creativity with your testimonials yields great results. No matter where you are using your customer testimonials, you want to present them in a way that pops out to the reader. Be honest – how many of you have visited a website selling a product and you find at the bottom of the page a BUNCH of writing and small pictures? Now be honest again – because it is in a format that seems…
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The four types of testimonials that get results…
In my previous blog, I gave you a simple overview of testimonials. Today we’re going to dig a little deeper. In fact, I am going to let you in on a secret that most people don’t know: There are four types of testimonials and each are used to overcome different objections that potential customers may have. 1. Benefits: Apprehension to trying a new product/service is a normal reaction, especially in this tight economy. Many people have to watch how and what they spend their money on, so often they stick with what they know. With this type of testimonial though, people are not only seeing others buying your product/service but…
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Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Testimonials
The Best Way To Get New Clients —
Testimonials are THE best way you can sell yourself and sell your business AND ultimately get new clients. And the beauty is you are not the one doing the selling, your customers are. And believe me there is no better way than to have other people sell you. Why? Having testimonials will build your credibility and your believability. They create support for you and your business. And if you have a great product or a service you totally deserve these kudos from having testimonials. What are testimonials going to do for you? Let’s say you have a prospect that is hesitant to buy or they’re nervous about giving you their hard-earned money. A…
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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology
Commit to Your Plan to Create Success
I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.” He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why. So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…
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Blogging, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology, Website
Whose Shoes Are You Walking In?
Your customers, (this includes those that have not bought anything from you but who have read your blog and subscribed to your newsletter or visited your website) look to you for help, motivation, advice, entertainment, and valuable information. To really do this effectively you have to walk in your customers shoes. Everyday I encounter businesses that really miss the mark on this. One way to really get this is to BE your customer. Go to your website, cruise it like a potential customer, sign up for your optins. Even better, get your friends, colleagues, and those that work for you to do the same. Have them document what they see…
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Are You a Guest Blogger?
Let’s take a step further and talk more about a terrific technique for developing content – it’s guest blogging on other sites and inviting guest bloggers to your site. This technique allows you to get fresh content for your site without taking up a big amount of your time. It’s all about leveraging other peoples content. At the same time if you are guest posting on another blog you can repurpose a post or article from your archive. You are in front of a new audience so to them it will be a brand new post. Guest posting shows that you are connected to other experts in your field and also…
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Blogging, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Product Launches, Technology
You created a blog… Now What?
The beauty of blogs is that you don’t need to invest in software to maintain it. Blogs are maintained online and so you can access them anywhere and at any time, as long as you have an Internet connection. You just sign in to your blog account and you can create a post, edit post, change blog template, customize your blog and change blog settings easily. It is also very easy to add a lot of cool tools to your blog like an opt-in or subscription form so if you don’t already have a list it is a great way to start. If you already have a list it’s also…
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What is a blog, really?
I’ve had this blog for 4 years now, which is totally hard to believe… and it’s been a terrific tool for me and my business. So I thought it would be helpful to give you some tips about what a blog is and how to best take advantage of it in your business.. Blogs have gained a lot of notoriety in this techno world we live in because in an instant you have access to information on almost any subject or question you might have. And I know you can’t believe everything you read on the Internet but it’s all about adding value and giving terrific content. What is a…
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Do You Ever Long to Feel like You Belong Somewhere?
I’m writing from the train, heading home to New Jersey. I’m on the way back from a business training meeting that was in Baltimore. (As an aside, riding in business class is the best way to ride up and down the east coast- no worries of gas or traffic!) To be honest, I wasn’t totally looking forward to working the whole weekend, yet I was so pleasantly surprised at what happened. Going there, I honestly had no expectations. I was ready to learn and discover new ways to help promote a business I’m working on with one of my clients. The weekend of discovery and training turned out to be…
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If money wasn’t an issue… what would you do for fun?
When I was going through a difficult time in 2004, after just being laid off yet again… I met the most wonderful person that really helped me during that difficult time. Her name is Tama J. Kieves and she wrote this fantastic book called- This Time I Dance! Creating The Work You Love… (which was just published in a new edition.) A friend I met at an unemployment seminar mentioned Tama to me and asked if I wanted to tag along to a seminar she was giving. It was the best thing I could have done at that time for myself. Tama is such a dynamic speaker and her story…
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Are You Drowning Trying to Get it all done yourself?
Here’s a hot button topic that is making its way back into business news this week… I have to be honest and say that I struggle with this myself. How do I figure out what I can do versus what I can hire other people to do for me? And I can take this one step further this week, because I had to have some minor surgery on my right foot to repair an old running injury. The bottom line is I have to be off my feet for 7-12 days- no driving, no walking- just bed rest- yikes! And I won’t be walking or much less running for at…