• Marketing Lessons I Learned from Nike
    Attitude,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Marketing,  Prospects,  Questions

    Is your business like Nike? Lessons from an athletic shoe company

    Last week, I shared about how your business changes over the years and how that change will impact your dream clients/customers. My core message was to ensure you connect with your power dream clients/customers and interview or give them a survey so you can take into account their needs before you implement your changes. This week, I promised to share some interesting insights from Nike (and the athletic shoe industry) – focusing on sales from a unique perspective. And how these insights can help your business. My spouse, during her college years, supported herself by working part-time at Athlete’s Foot. She was one of their top salespeople. She knows running and athletic…

  • Alchemy,  Attitude,  Challenges,  Entrepreneurs,  Mystery

    Something a bit off the beaten path than my usual blogs…

    Each week, when I sit down to write my weekly eNewletter, the idea usually just comes to me. I LOVE my intuition and connection with my inner writing and marketing guide. Yet, I often wonder if you’re a bit disappointed when you get this each week that I’m not giving you enough about marketing, launching, and making money… (If you have thoughts on this, leave a comment, I’d love to hear what you think.) Especially when I write an email like today’s – Something a bit off the beaten path, and it’s a bit of a long story. So tuck in, or save and read later. Before I get to my story……

  • Attitude,  Goals,  Implementation,  Motivation,  New Year,  Overcoming Obstacles

    It’s about the little things…

    When I recently presented to a group of 17 people about how to create your intention and vision for the New Year, I got some feedback that totally blew me away. Not because it was about me or my teaching. 🙂 Their comments about this exercise blew me away because I thought everyone knew these types of concepts. In my presentation, I mainly wanted to get everyone connecting together and answer some questions as a type of assessment for this year. I learned this exercise from my amazing coaches – Debbie Phillips and Rob Berkley, and I have done this process for 12 years. It’s called The Great Start Program. I don’t believe in…

  • Alchemy,  Attitude,  Balance,  Challenges,  Goals,  Implementation,  Motivation,  New Year,  Overcoming Obstacles

    “Change is good,” she said…

    Have you ever had something happen that you weren’t expecting and just turned your life upside down? Such as losing a big client, getting injured, getting sick, or maybe something happened to a family member. One thing I know — change is just hard, and actually, I’d dare to say, in all honesty – change just sucks… When things happen, you share it with your close circle of supportive people, right? So when I did, that’s when she said — “Change is good.” And then rattled on why… Well, depending on where you are in the process of acceptance, you may want to hug or throttle that person like I…