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The #1 Struggle Most Entrepreneurs Don’t Know that they have…
Someone reached out to me last week and needed some help with their business. They’re not getting many leads from their website and are spending money in many places, and nothing seems to be tracking. Hmmmmm. That’s always a puzzle that I’m ready to jump into action to figure out what’s really happening. What’s interesting is how, over the years, my process of helping clients has evolved. Often times when someone comes to me, they think they know the issue and may have ideas about how to fix it. Yet, after our conversation, I discovered that’s not the real issue at all. It’s something totally different. So, let’s back up –…
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Why did you start your business? (Or why are you working where you do?)
When I first started my business back in 2006, it wasn’t because I wanted to go out on my own. I was incredibly scared and a bit freaked out. I spent all my life in corporate America. In fact, I had been laid off unexpectedly 2 years earlier and failed miserably as an entrepreneur. So I went back to corporate, and honestly, it was ok. Yet, I felt it in my bones, I was definitely not living my life purpose. There came a point when I was just kind of done with being an employee. So, when they laid me off in 2006, I knew I had to make a choice.…
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What separates highly successful people from anyone else….
I just came across another terrific article from Inc.com. They always have good combos of business, marketing, and uplifting short reads that are clickbait worthy. They often talk about Warren Buffett (who just turned 92) and what separates highly successful people from everyone else. It’s something that you probably already know. And it’s definitely something that’s at the core of Soulful Marketing — His classic quote says it all: “In the world of business, the people who are most successful are those who are doing what they love.” ~Warren Buffett The big question for you is — “Are you doing what you LOVE for Income?” And if you’re not doing what you love,…
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Let’s make a pact to stop doing this…
I took on a very big launch project six weeks ago. It was for a company that I helped launch two of their other docuseries very successfully back in 2017 – 2018. They had a change in management and reached out to me for a relaunch project. It was one of those decisions I had to think about because I was moving away from big client launches and working on a one-to-many strategy by teaching many people how to create Successful Soulful marketing launches. Have you ever had to make a decision like that? I ended up thinking about it for a bit, then finally decided to do it for a couple…
