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  • I read something this weekend that I can’t stop thinking about
  • No matter how much you think you’re prepared for something…
  • How life sometimes feels like a continuous excavation in grief
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  • The Journey of “There’s always a way…”

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  • Attitude,  Challenges,  Overcoming Obstacles,  Taking risks

    Cool Tools of the Trade

    July 7, 2021 /

    Going off script today I’m constantly asked about what tools I use to keep my business humming along. I’ve written before about some core tools that keep me productive. You can check that article out here. So today, I wanted to share some core tools that will work for you when it comes to websites, email systems, shopping carts, project management, and so much more! Let’s rewind back to around 2006. This was the year I was laid off again from the corporate world. It was also when I decided that would be the last time it was gonna happen. I put a stake in the ground. Registered my business…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Coaching,  Entrepreneurs,  Implementation,  Overcoming Obstacles,  Procrastination,  Productivity

    When you find your head spinning…

    May 12, 2021 /

    I remember when I first started my own business fifteen years ago, and I was torn in SO MANY directions. It was a bit nutty. And I was a bit of a mess. The stress level was pretty much through the roof, and I was pretty exhausted. There’s so much to do when you start a business. Questions like – Do I register with the Federal government and get a federal ID# (This is what you need to do in the states) or just be a solopreneur. How do I get new clients? Or how do I sell my stuff and make money fast? It’s quite endless. Then there was…

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    Shannon McCaffery
  • Attitude,  Clients & Customers,  Communication,  copywriting

    Are you manipulating people with your copy or are you using influence?

    May 5, 2021 /

    Last week one of my clients asked me if I write these weekly emails in advance and simply set them up to go out each week in an email campaign – interesting. That’s a terrific idea. I wish I could sit down and bang out 10 of these at once. Yet, that’s not my process. I have so many ideas and things I want to share with you each week. It’s more fun for me to write either the day before or the day that I send out the email. Like I’m doing now. 🙂 My goal is to have them fresh, interesting, and sort of my stream of consciousness of what I’m…

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    Shannon McCaffery
  • Attitude,  Communication,  Marketing,  Motivation

    Upon reflection… what connects us

    January 20, 2021 /

    Today is such an incredibly historic day on so many levels. It’s inauguration day for the next President of the U.S. – Joe Biden. Plus, the first woman of color and biracial descent to be the Vice President – Kamala Harris. I’ve watched and read so much about the day. I wanted this email to be a little different. I got up early to watch all the inaugural festivities, which, to be honest, I’ve not ever done before. Well, the last one, let’s just say, “he was not my president.” Plus, I think I was traveling that day.  And before that, I caught glimpses of Obama’s, yet I was working…

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    Shannon McCaffery
  • Attitude,  Challenges,  Coaching,  Goals

    Dear Future Self – What a Year 2020 was – yikes!

    December 30, 2020 /

    Another holiday season almost under the belt – yay! This feels like it’s been the longest year ever. I still can’t believe I’ve been home in my office for nine months.  That’s not ever happened before. Usually, I’m off traveling to meet clients, attend a mastermind, an event, or visit my mom. I’m sure you can relate. So, I was home long enough to put together a gingerbread type house for the holidays. Instead of gingerbread, it was made with Oreo cookies and fluffy white icing.  I’ve not ever tried to do one of these before. And when you check out my picture, you will know why! I’m not sure…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Coaching,  Motivation,  Overcoming Obstacles

    Lessons In Being Grateful

    December 3, 2020 /

    One of the hardest things I’ve ever done in my life was to walk away from corporate America. To be honest, it was corporate America that walked away from me first.  So what happened? The company I had put my life into for over ten years decided to make my Director of Corporate Communications position redundant. So I was floundering around for almost a year trying to get another job in a company because that’s what I was SUPPOSED to do.  Working for myself was out of the question. I needed to have that big paycheck and health insurance. It was 2005. I was in a relationship. We had a child…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity,  Taking risks,  To Do List

    The Productivity Secret That Will Change Your Life

    February 10, 2020 / 8 Comments

    One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done.  Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…

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    Shannon McCaffery
  • Attitude,  Clients & Customers,  Entrepreneurs,  Marketing,  Prospects

    Never Ever Cold Call Again to Get New Clients!

    January 4, 2017 / 4 Comments

    Something I learned over 6 years ago from “the Millionaire Maker” Dan Kennedy is that in order for you not to do cold calls, and to not be stressing out where your money will come from each month— you need to create a “lead generation funnel.” I not only learned it from him, but I also shared the stage with him where he asked me to share the strategies I used to help grow my business here are a few of them below. What you need to pay real attention to is that After I did that, created and implemented those strategies… I never had to worry about getting any…

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    Shannon McCaffery
  • Attitude,  Challenges,  Entrepreneurs

    We Got This! Inspiring Resources to Help With After the Election & Beyond

    November 10, 2016 /

    Wow, wow, wow, who knew the election of 2016 would go down as an infamous one in our nations’ history?!  This won’t be a bashing of either side of the aisle, as I believe there’s much finger pointing going on already and it truly is not helping. I’m writing this to share a how we totally got this and we need to use this to come together. Because I think this election serves something even bigger and greater.  It’s a huge wake-up call that we can’t keep doing “business as usual” as a nation any longer. When you look back at our history, great change happened because of huge adversity…

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    Shannon McCaffery
  • Attitude,  Challenges,  Coaching,  Entrepreneurs,  Motivation,  Overcoming Obstacles

    It all Boils Down to Courage- Do You Have What it Takes?

    May 30, 2013 / 1 Comment

    One of my favorite quotes is “Fall down 7 times, get up 8” by Buddha.  It’s such a subtle quote and so much where I’ve been these past 8 months. I can’t believe I haven’t written since October of last year!  Or maybe I can after I tell you all I’ve been going through—and it really does “all boil down to courage…” Have you ever had the rug pulled out from under you? Like really pulled hard and you land smack on your rear end in shock of what just happened.  Well, that’s what happened to me… My relationship of 12 years ended back in September of 2012, and that…

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    Shannon McCaffery
  • Attitude,  Challenges,  Communication,  Entrepreneurs,  Goals,  Marketing,  Overcoming Obstacles

    Discovering How to Add Some Disney “Mouse” Magic Into Your Business

    May 17, 2012 / No Comments

    Here are my two favorite quotes from Walt Disney: “Think beyond your lifetime. If you want to do something truly great. Make a fifty year master plan. A fifty year master plan will change your look at the opportunities in the present.” “If you can dream it, you can do it!” These quotes do an awesome job of giving you a birds eye view into Walt’s psyche and how he was able to accomplish so much in a given period of time. He was the epitome of driven and going after his dreams. After reading his book, “How to be like Walt,” I certainly was able to view how when…

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    Shannon McCaffery
  • Attitude,  Challenges,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  Overcoming Obstacles,  Taking risks

    What’s Holding You Back From the Success You Deserve?

    April 26, 2012 / No Comments

    This question I’ve been asked countless of times from coach’s, mentors, therapists, and many an event speaker. In fact, I just got back from listening to Larry Winget speak at the Glazer Kennedy Super Conference in Dallas and his approach was more like a baseball bat to the forehead, but I think it worked.  I know I GOT it- what he was saying… let me explain… If you don’t know Larry he has several best-selling books out there- one called- Shut Up, Stop Whining & Get a Life, my other favorite is- You’re Broke Because You Want To Be. He has an interesting no holds bar approach to success and…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Outcome,  Productivity,  Prospects,  Questions,  Survey Tips & Techniques

    It’s All About the Questions

    March 22, 2012 / No Comments

    There is quote by Albert Einstein that says “If you can’t explain it simply, then you don’t understand it well enough.” This quote says it all when it comes to the topic of this week’s blog. It’s ALL About the Questions! This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information.  Through this questioning process, you will step closer to finding success in your business. Step # 2…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Overcoming Obstacles,  Procrastination,  Productivity,  Questions,  Risk,  Taking risks

    Are You Hard Wired To Fail?

    March 16, 2012 / No Comments

    Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life.  Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself.  The…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Productivity,  Prospects,  Questions,  Risk,  Survey Tips & Techniques

    How to Give Your Customers Exactly What They Want

    March 8, 2012 / No Comments

    Technique #1:  Start With Your Outcome, Not Questions  This week I want to challenge you with this thought: “Think Outside of the Box.”  The topic of this blog is a little different and will require you to think outside of the box. Diving right into it, I do not want you to think about all the questions to put into your survey.  I want you think about the outcome first!  So many people fail before they hit the ground running with their survey because they think “Questions First.” Think about it…before creating and writing questions, you need to know what you want from them first.  Therefore, in hindsight, your first…

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    Shannon McCaffery
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