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Human Behavior & don’t do what BMW just did…
I’ve been reading books about human behavior and marketing, my most favorite subject. It’s something I’ve always been fascinated about – human behavior and why people do what they do, specifically when it comes to marketing and why people buy. I almost got a degree in psychology and went on to explore more. Instead, with my dad’s encouragement, I decided to change my major to journalism/advertising and minored in psychology. One of the many books I’ve read (Alchemy by Rory Sutherland) talked about the issue of money and human behavior. When it comes to SPENDING money, that’s not a big issue. We know how to do that well. 🙂 And we spend money to…
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What does a priest, a website, and a vacation all have in common?
We finally took a vacation last week. And I still can’t believe our last vacation was our honeymoon when we married in June 2019! Since my spouse is in medicine, with the pandemic, we wound up staying put for the duration. We did take some day trips here and there. And there’s nothing like taking a full seven days off and just getting out of dodge… Since it was the first trip out, we decided to pick a place we could drive to for now. I’ve been to almost every state in the U.S. (And around the world twice – thanks to my 20 years in corporate). Seattle was the one…
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What do you do as a business owner when …
It’s been a week since all of the supreme court rulings, and since then, I’ve done some research. I was curious about how other businesses, influencers, and organizations would handle the information or if they would simply stay silent. This leads me to ask you… What do you do as a business owner when something happens in the world that affects you personally or your business? Do you say something? Before I get to that, you need to know that what’s trending in business is that people are more apt to buy from a brand that shares their values. This is good, especially if you’re running a service business like…
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27 Words that will help you attract your dream client
I just finished a three-month copywriting course that pretty much blew me away. One of the reasons is that the person that created the course, Csaba Borzási, studied under all the copywriters I had and culled all that information into one course. Plus, he gave away some fantastic bonuses. I wanted to share one of these insightful bonuses with you in this week’s email. I am giving you the 27 words that will guide you to attract your dream clients and help propel your business. Before I share them with you, these words are not life-changing. Yet when you read them, it will make sense and help you in your quest to…