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Have You Dropped This Ball?
A few weeks back, I shared a story about our smoke alarms going off in the middle of the night. It prompted me to ask you, is there anything that’s beeping at you in your business that’s keeping you up at night? I had some terrific responses, and wanted to share one from Martie McNab, Show&Tales, who took this concept in a direction that I thought was worthwhile exploring in today’s email. She said, “…if we market our business like those fire alarms – infrequently, sporadically, and in the middle of the night, we won’t be known, liked, or remembered.” In the initial stages, when I interview potential dream prospects, this…
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Getting That Phone Call That Might Scare You!
Have you ever had a day when you’re at your desk and really engaged with what you’re working on, and then it happens – your mobile phone rings? And if you’re like me with my somewhat loud ring, it scares the bejeezus out of me! And yep, just in time for Halloween – muahahaha. (Yeah, I know I ought to change that ring, but I just love that song…) Once I’m composed, I grab the phone to see who’s calling while that voice in my head says, “Oh my goodness, I hope no one’s died?” When I recognize the caller as a client, that voice inside my head starts…“Oh no, did…
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Challenges, Clients & Customers, Communication, Implementation, Motivation, Overcoming Obstacles, Prospects, Questions
You are one question away from…
Not sure you’ve noticed that I’m kind of a geek when it comes to collecting information that I’m interested in. Especially when my curiosity overtakes me after I read a story about what someone did that was pretty fascinating such as Cyril Derreumaux. He traversed the pacific ocean in his kayak to reach Hawaii in 92 days. Or when Marc Andreeson set a record in California when he decided to buy the most expensive house in America for a $177 million compound in Malibu. What’s going through their head when they make these decisions? Or is anything going through their head? Maybe it’s just a deeply rooted feeling or an inner drive…
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Are you unknowingly sabotaging your business?
I have an important question for you: Are you unknowingly sabotaging your business by doing this? Before I tell you what “this” is, let me share a story about “the fence guy… “When we moved into our new home in February of this year, we knew the fence was falling down and needed to be replaced. We had a glowing recommendation from a good friend who had this company put in a new fence for him. So we called him up and ended up hiring him. It would take him a while to get us on the list, which was fine. We were not in a hurry. The fence was…