-
Challenges, Clients & Customers, Coaching, Entrepreneurs, Marketing, Procrastination, Productivity, To Do List
Time keeps on Ticking, Ticking, Ticking Into the Future…
If you’re anywhere near my age group, you’re gonna recognize the lyrics I ripped my headline off from – and just to refresh your memory – the real lyrics are “Time keeps on slipping, slipping, slipping into the future… the song was “Fly Like An Eagle” by The Steve Miller Band. Why in the world am I starting off with some crazy lyrics from the 1970s? (By the way, I was only a mere middle school child then.) The reason is, (gasp) we have less than seven weeks before this year is done, complete, finished – over. That’s why I want to ask – what can you (or if you…
-
How Sophisticated Are You and Your Clients? (Part 3)
When I first started out in online marketing, it never occurred to me to even remotely think or care about my client’s sophistication level when it came to my courses or services. There were way too many other things that sucked up my time – like – how to get new clients and start making money! Besides, how in the world does knowing WHAT my dream client’s sophistication level is, have anything to do with selling them something? I thought sophistication levels were only important when ordering wine, managing money, buying real estate, or dealing with technology. 😉 So if it never occurred to you to look at your dream…
-
Understanding This One Concept Could Change the Way You Do Your Marketing…(Part 2)
I had this feeling wash over me this morning while I was writing this post… It was of wonderment and even hilarity about all the idea lightbulbs going off in my brain. The more I read and study about marketing and copy. The more my understanding grows deeper. Earlier, I’d had my head buried in a couple of books – E5 Method by Todd Brown and The Story Factor by Annette Simmons. As I was pondering the many popcorn thoughts running through my brain while I was trying to write, it stopped on this thought of a long-overused metaphor my therapist back in the day used to tell me… This moment felt like that – whenever I’d have a…
-
Are You Focusing on Transformation or Transactions?
This past week has been a bit of a learning whirlwind – And I need to share something a little personal…Besides the fact that I’m a learnaholic (and love sharing what I’m learning), I’m an avid reader. The thing that’s a little personal is that I’m not your average reader, and I actually don’t read a lot of fiction, mostly nonfiction. And I read about 5 or 6 books at once (sometimes more!). I know, kind of crazy. And the cool thing about it is that usually the 5 or 6 books I’m reading are all related to each other, not purposefully. Most aren’t even the same subject. Yet, they all feed…