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The Real “How” to Create Your Own Info Products
One of the things I’ve discovered is that there are tons and I mean tons of information out there on how to create products and how to market them… Yet, the one thing I saw that was missing was something that was really clear and simple about “how” to do it… So I came up with some basic principles that will help folks on how to do it— You have to survey your audience and find out what they want and how they want it delivered and how to price it, which you can get that info from this blog— Once you know which product to create– then you need…
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Challenges, Clients & Customers, Entrepreneurs, Product Creation, Product Launches, Prospects, Questions, Survey Tips & Techniques
First Steps You MUST Take to Creating Your Information Products
One of the many services I offer is working with clients to help them create their products and then launch these products for them. The question I always get over and over and over again is—“How do I know what product to create?” This is an incredibly important question and often hard to figure out and most of my clients before they worked with me used all sorts of Google algorithms and some even used the pasta method, which I wouldn’t recommend. The important note here is most guessed and did many other things. The funny thing is THE best thing they could have done to find this out was…
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What Do Your Customers Really Desire?
I wanted to continue my blog from last week where I discussed “What Your Customers Want to Buy,” followed up by this week where the focus is on “What Do Your Customers Desire.” These questions are incredibly similar because a lot of the focus is on the outcome, not exactly a product or service. Remember people buy on emotion and then they rationalize with logic AFTER they purchase. That’s why what I’m about to tell you is REALLY cool and important. If you’re a student of Direct Response Marketing or a copywriter or a student of marketing, you’ve probably heard of Victor Schwab. If you haven’t, get on Amazon now…
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Challenges, Clients & Customers, Communication, Entrepreneurs, Motivation, Prospects, Survey Tips & Techniques
What Do Your Customers Want to Buy?
I’ve been asked this question over 1,000 times— what do my customers want to buy? And another question I get is– how can I figure out what product or service to create so they will buy it from me? And I get a million more. Here’s the real scoop on what people want to buy, and I want to give you as much information as I can so you can be incredibly successful in creating the best products and services for your clients and customers. I stumbled upon this book years ago—7 Steps to Freedom II: How to Escape the American Rat Race, by Benjamin Suarez. It’s a rather dated…