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  • Attitude,  Challenges,  Communication,  Entrepreneurs,  Goals,  Marketing,  Overcoming Obstacles

    Discovering How to Add Some Disney “Mouse” Magic Into Your Business

    May 17, 2012 / No Comments

    Here are my two favorite quotes from Walt Disney: “Think beyond your lifetime. If you want to do something truly great. Make a fifty year master plan. A fifty year master plan will change your look at the opportunities in the present.” “If you can dream it, you can do it!” These quotes do an awesome job of giving you a birds eye view into Walt’s psyche and how he was able to accomplish so much in a given period of time. He was the epitome of driven and going after his dreams. After reading his book, “How to be like Walt,” I certainly was able to view how when…

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    Shannon McCaffery
  • Attitude,  Challenges,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  Overcoming Obstacles,  Taking risks

    What’s Holding You Back From the Success You Deserve?

    April 26, 2012 / No Comments

    This question I’ve been asked countless of times from coach’s, mentors, therapists, and many an event speaker. In fact, I just got back from listening to Larry Winget speak at the Glazer Kennedy Super Conference in Dallas and his approach was more like a baseball bat to the forehead, but I think it worked.  I know I GOT it- what he was saying… let me explain… If you don’t know Larry he has several best-selling books out there- one called- Shut Up, Stop Whining & Get a Life, my other favorite is- You’re Broke Because You Want To Be. He has an interesting no holds bar approach to success and…

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    Shannon McCaffery
  • Clients & Customers,  Communication,  Entrepreneurs,  Marketing,  Product Launches,  Survey Tips & Techniques

    The Anatomy of Creating a Survey

    April 19, 2012 / No Comments

    Over the last couple of weeks, we have gone over steps on how to know what your clients/customers want through creating surveys and writing out our questions.  Today, I want to put all that information together and show you the anatomy of a survey.  Other people might try to make this process really complicated or complex, yet the process is REALLY simple. And if you follow this process, I promise, you will discover EXACTLY what your customers want and then all that’s left to do is to create it!  So after you’ve created your survey- here’s what you need to think about and plan: Survey Time Frame In order to…

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    Shannon McCaffery
  • Clients & Customers,  Communication,  Entrepreneurs,  Product Launches,  Questions,  Survey Tips & Techniques

    How to Ask Questions in the Right Order

    April 5, 2012 / No Comments

    You know the whole chicken-egg theory, what came first?  Well when you’re creating your questions for a survey, this can also be true.  Experts argue whether you should ask demographic information upfront, in the end, or not at all.  Then others argue about whether they should be optional to answer or not. What I know after doing surveys for over 20 years, is that the right order of your questions does matter.  And the best order I’ve found is to: Ask easier questions first Move into more complicated questions that flow End with asking easier questions again. For example, do they get your newsletter, will they want the product as…

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    Shannon McCaffery
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