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  • Communication,  Entrepreneurs,  Marketing,  Product Launches

    The 3 Most Horrible Product Launch Mistakes Entrepreneurs Make and How You Can Avoid them!

    February 1, 2020 / No Comments

    Back in 2007 when I met Jeff Walker at his first ever PLF  (Product Launch Formula) event in Denver, Colorado, I was amazed at what he’d done to make money with his products by turning his selling of them into a value added, value laden, fun and entertaining  “event.”  He actually created a product about these launch events and called it “Product Launch Formula.” I’ve been doing tons of product launches for my clients since then, and I’ve amassed a ton of information on how to be successful with your launches. I’ve also amassed just as much info on what not to do so your launches don’t turn into flops…

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    Shannon McCaffery
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    5 Goals to Achieve This Year

    March 9, 2017 / 1 Comment

    If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year. Remember you are never going to know if you are capable of something if you don’t take that first step. 1. Go small This may be a big one to start with but here goes-Downsize.  Look at all aspects of your business whether that includes employees, vendors or service providers.  If you find that there is a way for ONE provider to handle multiple jobs than cut back.  This may sound strange but sometimes less is more when…

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    Shannon McCaffery
  • Attitude,  Clients & Customers,  Entrepreneurs,  Marketing,  Prospects

    Never Ever Cold Call Again to Get New Clients!

    January 4, 2017 / 4 Comments

    Something I learned over 6 years ago from “the Millionaire Maker” Dan Kennedy is that in order for you not to do cold calls, and to not be stressing out where your money will come from each month— you need to create a “lead generation funnel.” I not only learned it from him, but I also shared the stage with him where he asked me to share the strategies I used to help grow my business here are a few of them below. What you need to pay real attention to is that After I did that, created and implemented those strategies… I never had to worry about getting any…

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    Shannon McCaffery
  • Attitude,  Challenges,  Entrepreneurs

    We Got This! Inspiring Resources to Help With After the Election & Beyond

    November 10, 2016 /

    Wow, wow, wow, who knew the election of 2016 would go down as an infamous one in our nations’ history?!  This won’t be a bashing of either side of the aisle, as I believe there’s much finger pointing going on already and it truly is not helping. I’m writing this to share a how we totally got this and we need to use this to come together. Because I think this election serves something even bigger and greater.  It’s a huge wake-up call that we can’t keep doing “business as usual” as a nation any longer. When you look back at our history, great change happened because of huge adversity…

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    Shannon McCaffery
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