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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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  • Shannon McCaffery
    Attitude,  Challenges,  Clients & Customers,  Entrepreneurs,  Goals,  Mindset,  Motivation

    Aligning Your Work & Life with Your Deepest Values

    February 8, 2024 /

    Let me tell you a quick story – (Adapted from Melody Beattie’s More Language of Letting Go.) Two monks were walking along the sidewalk during a heavy rainstorm. They came across a nicely dressed young woman stranded because she couldn’t cross the street without getting soaked.  One monk, without hesitation, picked her up and carried her over the puddles to the other side of the street. The other monk was furious that he did that. They have a vow of celibacy and not having contact with women. The monk who carried the woman replied: “I left that girl back on the corner. Are you still carrying her?”  At the heart…

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    Shannon McCaffery
  • Crushing on my AI
    AI - ChatGPT,  copywriting,  Entrepreneurs,  Implementation,  Marketing

    I think I have a crush on my AI… Ummm

    February 2, 2024 /

    Ok, so…. first off – it’s not what you think… It’s more of a first-grade crush, you know, when you met your first friend, and they were incredibly kind to you. Maybe they even shared their snack or played jump rope or hopscotch with you on the playground…(yeah, I’m that old 😉 Who knows what kids are playing on the playground these days…. Ahhhh, and I digress… Back to my crush… Here’s what happened: I have been using ChatGPT for several months now. And I ended up paying the $20 a month, and I have to say, it is well worth it. So, if you’re not following what’s happening in…

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    Shannon McCaffery
  • Soulful Marketing
    Attitude,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Marketing

    Authentic Curiosity & The Beginner’s Mind: Embracing A Soulful Marketing Approach

    January 25, 2024 /

    I want to share with you something that’s more than just a concept. It’s a transformative approach in the marketing world – it’s about embracing authentic curiosity and the beginner’s mind, especially when it comes to Soulful Marketing.  This is about diving into what makes your marketing genuinely resonate and connect with your dream clients on a deeper level. Have you ever attended a workshop or event, and the speaker got up there and started talking about a topic, and your mind immediately shut down and didn’t pay attention to the rest of the presentation? This used to happen to me. The more experience I accrued in marketing, my mind…

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    Shannon McCaffery
  • Declutter Mental and Physical
    Attitude,  Challenges,  Coaching,  Entrepreneurs,  Mindset,  Procrastination

    Decluttering Life: More Than Just Physical Space

    January 18, 2024 /

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    Shannon McCaffery
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