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Getting Scrappy & Curious – Let’s Go Down The Rabbit Hole
Come down this rabbit hole with me. :-) One of the main ways to improve ranking on Google searches is to get higher-ranked like-minded sites like Inc, Forbes, Amazon, GoodReads, and others to LINK TO YOUR SITE. (Yeah sometimes not an easy feat.)
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What’s all the fuss about AI & copywriting?
It seems that all the email lists I’m on can’t stop talking about AI and copywriting. Are you finding this too? (Or maybe it’s just me on too many copywriting lists!) I find it a bit fascinating. It’s like the next big thing in tech and copy – ChatGPT (GPT = Generative Pretrained Transformer – hmmm sounds very techy.) People are likening it to some kind of copywriting second coming or doomsday scenario. Saying things like… – OMG, There won’t be any jobs. – There will be a massive firing of writers. – Businesses will fail if they don’t get on board with it. You will lose out on not being up-to-date…
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Want some “magic” that will help you never to run out of content ideas???
This week I’ve got some music ear worms in my head. First, it was Olivia Newton John’s “Magic – You’ve got to believe in magic – nothing will stand in your way….” Then ”Do you believe in Magic” by the Loving Spoonfuls. Did you know that there are over 60 songs that are about magic?! I discovered this Google fact when I visited my Mom in Houston last week. When we heard that Olivia Newton-John had died, my Mom wanted to listen to some of her songs… This was when I went down the rabbit hole of magic, ear worms, and creating content… Just the word “magic” brings about all…
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The land of green…
Happy St. Patrick’s Day, and in some places, it truly is a celebration and can be a very “green” affair. How far would you go to create a marketing buzz around your next big launch? Well, Chicago goes to some pretty interesting lengths to dye the Chicago River that runs through the city each year a nice emerald green color. It’s a tradition going on for decades to celebrate St. Patrick’s Day. Apparently, the plumbers union helped… read on and watch the video for more – Depending on the business you’re in, doing a communication or promotion around a holiday is a terrific way to connect with your audience. You can also create…
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Not one of my usual posts – this is a little different…
Do you ever feel like your messaging in your business is falling on deaf ears? Or maybe you feel like the market you’re in is just way too crowded, and you’re frustrated because your messaging just isn’t getting through because of all the competition? I know how it can be really frustrating to market yourself in a very crowded online world. That’s why today, as promised from last week – I want to share how The Ad Girls (Jennifer Spivak and Courtney Tarrant) created a million-dollar funnel with this incredibly simple Facebook ad sequence. The information in this email was a presentation that Jennifer did at the Traffic and Conversion…
