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Mamma Mia, Here I Go Again… My My…
This Week’s Highlights: Core Article: From Vinyl to Viral: Multiplying Your Messages Across Mediums Cool Stuff: Which Tarot Card Are you Professionally (Hmm, this site analyzes your LinkedIn Profile. đ AI Info & Resources: Want a More Effective Social Media Strategy? Check out this AI Inspired Strategy. From Vinyl to Viral: Multiplying Your Messages Across Mediums My My, here’s another amazing strategy blog inspired by ABBA! âKnowing me, knowing you, thereâs nothing that we canât do!â đ Thanks for all the comments and feedback from my ABBA email two weeks ago. There are so many more terrific content strategies from ABBA that I simply had to create another email and…
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What do Snails, The Grateful Dead & Cassette Tapes all have in common?
This Week’s Highlights: Core Article: What do Snails, The Grateful Dead & Cassette Tapes all have in common? Cool Stuff: Time Travel Enthusiasts – this is kind of cool AI Info & Resources: I might be giving this a whirl on this eNewsletter…hmm What do Snails, The Grateful Dead & Cassette Tapes all have in common? Do you have a morning routine? After journaling, coffee, and meditation, my highlight is walking the dog. Thereâs just something about being outside early in the morning in the spring when itâs still cool and crisp, and everyone else is sleeping⌠As Emma and I were doing our spin around the neighborhood, we came…
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Getting Scrappy & Curious – Let’s Go Down The Rabbit Hole
Come down this rabbit hole with me. :-) One of the main ways to improve ranking on Google searches is to get higher-ranked like-minded sites like Inc, Forbes, Amazon, GoodReads, and others to LINK TO YOUR SITE. (Yeah sometimes not an easy feat.)
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Whatâs all the fuss about AI & copywriting?
It seems that all the email lists Iâm on canât stop talking about AI and copywriting. Are you finding this too? (Or maybe itâs just me on too many copywriting lists!) I find it a bit fascinating. Itâs like the next big thing in tech and copy –Â ChatGPTÂ (GPT = Generative Pretrained Transformer – hmmm sounds very techy.) People are likening it to some kind of copywriting second coming or doomsday scenario. Saying things like… – OMG, There wonât be any jobs. – There will be a massive firing of writers. – Businesses will fail if they donât get on board with it. You will lose out on not being up-to-date…
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Want some “magic” that will help you never to run out of content ideas???
This week, Iâve got some music earworms in my head. First, it was Olivia Newton Johnâs âMagic – Youâve got to believe in magic – nothing will stand in your way….â Then, âDo You Believe in Magicâ by the Loving Spoonfuls. Did you know that there are over 60 songs about magic?! I discovered this Google fact when I visited my Mom in Houston last week. When we heard that Olivia Newton-John had died, my Mom wanted to listen to some of her songs⌠This was when I went down the rabbit hole of magic, earworms, and creating content⌠Just the word âmagicâ brings about all sorts of memories and…
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The land of green…
Happy St. Patrickâs Day, and in some places, it truly is a celebration and can be a very âgreenâ affair. How far would you go to create a marketing buzz around your next big launch? Well, Chicago goes to some pretty interesting lengths to dye the Chicago River that runs through the city each year a nice emerald green color. Itâs a tradition going on for decades to celebrate St. Patrickâs Day. Apparently, the plumbers union helpedâŚÂ read on and watch the video for more – Depending on the business youâre in, doing a communication or promotion around a holiday is a terrific way to connect with your audience. You can also create…
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Not one of my usual posts – this is a little different…
Do you ever feel like your messaging in your business is falling on deaf ears? Or maybe you feel like the market youâre in is just way too crowded, and youâre frustrated because your messaging just isnât getting through because of all the competition? I know how it can be really frustrating to market yourself in a very crowded online world. Thatâs why today, as promised from last week – I want to share how The Ad Girls (Jennifer Spivak and Courtney Tarrant) created a million-dollar funnel with this incredibly simple Facebook ad sequence. The information in this email was a presentation that Jennifer did at the Traffic and Conversion…
