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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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    The Value of Having Another Perspective

    October 10, 2022 /

    Before I get into today’s topic, I wanted to clarify something from a reader about last week’s blog, “Taming Your Brain.” I had mentioned that if I hadn’t been meditating for many years, I wouldn’t have been able to recognize or be aware of my thoughts to start changing them and taming my mind. The beauty of this is – that it was MY PROCESS. It took me a long time because of ALL the things I let get in my way, like my issues with alcohol, stopping meditating for a while, and more. Then in the past six years of being in recovery, and now my addiction to learning…

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    Shannon McCaffery
  • Alchemy,  Attitude,  Challenges,  Entrepreneurs,  Goals,  Implementation,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity

    Taming Your Brain

    October 4, 2022 / No Comments

    A bit of a heady mindset topic for this week. Stick with me on this brief journey into your brain and how we work on trying to change your neural pathways to form some fascinating changes in your work and life… Curious? Ready? Let’s go… For the past 20 years, I’ve been taking classes, studying, reading, and practicing meditation and mindfulness. From what I’ve learned – Here’s an example of how the mind works – You’re speaking with someone, and suddenly, something they said hits you weird, and you start to get mad or upset – some feelings start coming up. Do you stop at the moment and notice the emotion bubbling up?…

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    Shannon McCaffery
  • Alchemy,  Attitude,  Challenges,  Entrepreneurs,  Goals,  Motivation,  Outcome,  Overcoming Obstacles

    Letting go of this one thing will help transform your business

    September 1, 2022 /

    When I was just starting my business in 2006, I simply wanted to get my foot in the door somewhere. I needed new clients and was doing everything I could to get them. The biggest source back then was going to live events consistently and always connecting with my mentor and his group of colleagues. (Before the social media craze.) What alluded me was that I was so desperate for clients I could have been more discerning. It was all about the hustle and bringing in money. I had just gotten laid off from my corporate job, and we had a big mortgage, taxes, and a stepson to put through school. I was…

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    Shannon McCaffery
  • Alchemy,  Challenges,  Communication,  Entrepreneurs,  Marketing,  Media,  Product Launches

    Want some “magic” that will help you never to run out of content ideas???

    August 25, 2022 /

    This week, I’ve got some music earworms in my head. First, it was Olivia Newton John’s “Magic – You’ve got to believe in magic – nothing will stand in your way….” Then, ”Do You Believe in Magic” by the Loving Spoonfuls. Did you know that there are over 60 songs about magic?! I discovered this Google fact when I visited my Mom in Houston last week. When we heard that Olivia Newton-John had died, my Mom wanted to listen to some of her songs… This was when I went down the rabbit hole of magic, earworms, and creating content… Just the word “magic” brings about all sorts of memories and…

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    Shannon McCaffery
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