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The Strategy that Works… Until It Wrecks Your Trust
The article discusses the limitations of fear-based marketing, emphasizing that while it may drive short-term results, it ultimately undermines trust and sustainable relationships with clients. The author has personally experienced the negative effects of this strategy and advocates for a more authentic approach called "Soulful Marketing," which focuses on honesty and genuine connection instead. The piece encourages reflection on how fear has influenced personal and professional interactions and invites readers to embrace alternative marketing methods that prioritize trust and alignment with one's values.
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The Psychology of Value—What People Really Buy
Core Article: Why your work matters (even more than you think) Paragraph I’m Pondering: “Our job isn’t to get everyone to believe us.” Powerful Affirmations to Inspire: “I see abundance everywhere, and…” Book Review: Story Driven, You don’t Need to Compete When You Know Who You Are by Bernadette Jiwa Cool Stuff: Do you know where the word “duffel bag” came from? Hmmm… AI Info & Resources: Is AI Harmful to Our Human Intelligence? The Psychology of Value—What People Really Buy There’s a quote I love from the book Show Your Work by Austin Kleon that stopped me in my tracks: “You might think that the pleasure you get from…
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A Thought Experiment That Could Change Your Perspective on Your Life
Core Article: A Thought Experiment That Could Change Your Perspective on Your Life Paragraph I’m Pondering:“If you have this love for what is humble and try very simply…” Powerful Affirmations to Inspire: “I feel prosperous and will continue to act on my inner experiences…” Book Review: What Great Storytellers Know by Bernadette Jiwa Cool Stuff: You got to check out these donut doubles! Really… 😉 AI Info & Resources: Guess what AI can do now? Yep, Install roofs… A Thought Experiment That Could Change Your Perspective on Your Life Whoa, and just like that, 2 months of the year are done… How are you feeling today? I wanted to share…
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Challenges, Clients & Customers, Coaching, Communication, copywriting, Entrepreneurs, Marketing, Taking risks
How Your Life Story Connects to Those You Serve
Core Article: How Your Life Story Connects to Those You Serve Paragraph I’m Pondering: “It’s time to embrace and let go of not knowing what will happen next…” Powerful Affirmations to Inspire: “My business is a reflection of my passion…” Book Review: When The Heart Waits by Sue Monk Kidd Cool Stuff: See how these entrepreneurs created success by following their passion. AI Info & Resources: Curious about how AI is impacting us entrepreneurs? How Your Life Story Connects to Those You Serve When you think about marketing, the focus often turns to understanding your clients—their challenges, hopes, and dreams. Yet, there’s a part of that process that most people…
