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How to Market or Launch Anything Soulfully, Authentically and With Integrity

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Latest Posts:

  • The #1 Struggle Most Entrepreneurs Don’t Know that they have…
  • Have you ever mapped out your business and life choices?
  • You Are The Guru You’re Looking For….
  • If you ever procrastinate – this will help! Open up :-)
  • Inspiration to Create Your Own Manifesto

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  • Challenges,  Coaching,  Communication,  copywriting,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Overcoming Obstacles,  Product Creation,  Product Launches,  Taking risks

    The Value of Having Another Perspective

    October 10, 2022 /

    Before I get into today’s topic, I wanted to clarify something from a reader about last week’s blog, “Taming Your Brain.” I had mentioned that if I hadn’t been meditating for many years, I wouldn’t have been able to recognize or be aware of my thoughts to start changing them and taming my mind. The beauty of this is – that it was MY PROCESS. It took me a long time because of ALL the things I let get in my way, like my issues with alcohol, stopping meditating for a while, and more. Then in the past six years of being in recovery, and now my addiction to learning…

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    Shannon McCaffery
  • Alchemy,  Challenges,  Clients & Customers,  Coaching,  Goals,  Implementation,  Outcome,  Overcoming Obstacles,  Product Creation,  Taking risks

    What kind of help do you give your clients or colleagues?

    April 28, 2022 /

    Have you ever worked with a client who had some specific things they wanted you to help them with and you weren’t sure these things would work? What did you do? 1. Did you go along with them and give them advice and simply do the work they wanted? 2. Or did you tell them their plan had some flaws and wasn’t as good as it could be, and you proposed to help them come up with an even better plan? Seth Godin recently mentioned this kind of help in his blog. The second option is actually rarer – and in fact, more useful. Plus, it’s a bit harder to do. You have…

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    Shannon McCaffery
  • Attitude,  Challenges,  Entrepreneurs,  Mystery,  Overcoming Obstacles,  Product Creation,  Taking risks

    By defying logic you can create incredible success – hmmmmm

    April 21, 2022 /

    I love counterintuitive ideas and things that really get my mind spinning – much like a chew toy does for a dog… The one I want to share with you today is about how when you *defy logic. You can actually create some tremendous success. No, I’m not talking about feats of engineering or technology. I’m talking about the idea of perception vs. reality. And about alchemy and magic. Let’s say you think of a good idea for a business. And it’s really a good idea, one that others have done, yet, you’re going to turn that industry on its head. Yet, when you share the idea and if you start…

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    Shannon McCaffery
  • Attitude,  Communication,  Entrepreneurs,  Mystery,  Taking risks

    Are you good at finding things?

    February 24, 2022 /

    There’s been one thing that somewhat mystifies me, and that’s my ability to find things that are lost. I can’t really explain it, except when I can’t find something, there’s an inner voice that actually whispers to me where I can find that lost item. I know, I know, this may sound a bit crazy, and before you think that I hear voices, let me explain further… It’s been two weeks since we’ve moved to our new house, and one of our most used questions has been – “Hey honey have you seen the [insert name of item here]?” I thought we did a pretty awesome job at packing, yet,…

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    Shannon McCaffery
  • Attitude,  Coaching,  Motivation,  Questions,  Risk,  Taking risks

    It’s Time to Change Your Stories

    February 10, 2022 /

    What are the stories you keep telling yourself? You know, the ones when it comes to putting yourself out there in a big way to promote your business – “Oh, this won’t work. Someone else has already created something like this. I need to come up with a new idea.” Or “Who do I think I am trying to sell and promote this course? I don’t have enough experience.” Or “I can’t ask for $500. That’s way too much for this course. I don’ think they will pay it.” Can you relate to any of the above statements? It’s essential to pay attention to those thoughts that pop into your…

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    Shannon McCaffery
  • Coaching,  copywriting,  Entrepreneurs,  Implementation,  Motivation,  Outcome,  Overcoming Obstacles,  Risk,  Taking risks

    I Did Something a Little Crazy

    December 2, 2021 /

    Have you ever stepped out of your comfort zone and done something a little crazy, or maybe out of your ordinary routine, or stretched your beliefs? Well, that’s what I did last week. I bought a course for $6,000. Ummmm, yeah, a little out there for me cuz I’ve not ever spent that amount of money on a course before. I’ve spent upwards of $25k on a year-long mastermind, and I’ve also spent $5k for a 3-day weekend training. And, I’ve spent $12k a year to be in Brian Kurtz’s Masterclass, which was like a mastermind, where we met three times a year in person. (Yeah, before the pandemic.) Plus,…

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    Shannon McCaffery
  • Attitude,  Challenges,  Overcoming Obstacles,  Taking risks

    Cool Tools of the Trade

    July 7, 2021 /

    Going off script today I’m constantly asked about what tools do I use to keep my business humming along. I’ve written before about my core tools that keep me productive. You can check that article out here. So today, I wanted to share some core tools that will work for you when it comes to websites, email systems, shopping carts, project management, and so much more! Let’s rewind back to around 2006. This was the year I was laid off again from the corporate world. It was also when I decided that would be the last time it was gonna happen. I put a stake in the ground. Registered my…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity,  Taking risks,  To Do List

    The Productivity Secret That Will Change Your Life

    February 10, 2020 / 8 Comments

    One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done.  Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…

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    Shannon McCaffery
  • Balance,  Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List,  Website

    5 Goals to Achieve This Year

    March 9, 2017 / 1 Comment

    If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year. Remember you are never going to know if you are capable of something if you don’t take that first step. 1. Go small This may be a big one to start with but here goes-Downsize.  Look at all aspects of your business whether that includes employees, vendors or service providers.  If you find that there is a way for ONE provider to handle multiple jobs than cut back.  This may sound strange but sometimes less is more when…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List

    How to Take Bigger Risks This Year

    January 5, 2017 / No Comments

    Something fascinating happened to me a few years ago that was worth repeating. I had this experience that totally changed my perspective on how I would think and do things in my business and my personal life. Here’s what happened— I had decided to go to the DMV, yes everyone’s favorite place to make jokes about.  I had been putting it off for almost a year and I had to finally deal with getting a new title. I actually wanted to cross if off my to-do list!  (I had paid off my car loan—yeah, and needed to get the lien holder name off my car title.) I had a phone…

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    Shannon McCaffery
  • Balance,  Challenges,  Coaching,  Entrepreneurs,  Motivation,  Overcoming Obstacles,  Taking risks

    5 Steps to Daring Greatly and Living Authentically

    September 13, 2012 / 1 Comment

    It’s interesting how life throws these curve balls at you and even more interesting how you respond.  One thing I know for sure is that life is ALL about CHANGE—you have to simply just expect it and realize you absolutely have NO CONTROL What we need to do is simply prepare ourselves well with riding the waves… And that’s how this post came to be… the 5 Steps to Daring Greatly and Living Authentically… It’s funny how things happen—because I certainly don’t believe in coincidences…  The whole month of July I was away traveling— only home for 5 days, and they weren’t even consecutive days!  And on my last trip…

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    Shannon McCaffery
  • Attitude,  Challenges,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  Overcoming Obstacles,  Taking risks

    What’s Holding You Back From the Success You Deserve?

    April 26, 2012 / No Comments

    This question I’ve been asked countless of times from coach’s, mentors, therapists, and many an event speaker. In fact, I just got back from listening to Larry Winget speak at the Glazer Kennedy Super Conference in Dallas and his approach was more like a baseball bat to the forehead, but I think it worked.  I know I GOT it- what he was saying… let me explain… If you don’t know Larry he has several best-selling books out there- one called- Shut Up, Stop Whining & Get a Life, my other favorite is- You’re Broke Because You Want To Be. He has an interesting no holds bar approach to success and…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Overcoming Obstacles,  Procrastination,  Productivity,  Questions,  Risk,  Taking risks

    Are You Hard Wired To Fail?

    March 16, 2012 / No Comments

    Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life.  Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself.  The…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Overcoming Obstacles,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List

    Seek Out New Opportunities

    February 9, 2012 / No Comments

    Last week, I explained how overcoming setbacks is as an easy as A.B.C. A-Ambiguity       B- Build      C-Commit This week I am going to show you how easy seeking out opportunities is. It is as easy as N.O.W. stands for “Never-as in “Never Giving Up!”  By making, a daily mantra of “I will never give up” means there is not a minute, an hour, or a month that you are not seeking out new opportunities.  New opportunities are the only way to completely come out of a setback.  The only way to find new opportunities is give it all you have every day! stands for “Opportunistic”.  Before you see that word…

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    Shannon McCaffery
  • Coaching,  Communication,  Dog Marketing,  Entrepreneurs,  Marketing,  Taking risks

    Product Launch Disasters, Delayed Planes & Flat Tires

    June 23, 2010 / 2 Comments

    What do you think these three things have in common?  Well besides the obvious, that we wouldn’t want any of these to happen to us, or wish them upon anyone else… The commonality in these three things, is each of them has happened to me… Thankfully only two of them have happened in one week, the other one occurred many moons ago.  So the two I had happen to me this week are the flat tire and the delayed plane. The ironic part about the delayed plane is not once in my 7 trips I’ve taken this year was I ever delayed or have any issues flying.  So the one…

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    Shannon McCaffery

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