Taking risks – Soulful Marketing Blog

February 10, 2020March 20, 2020

The Productivity Secret That Will Change Your Life

One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down.

I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done.

Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in trying to use it and came across all sorts of obstacles that just reared their ugly heads a few weeks ago.

Before I tell you what happened, I actually would liken it to someone who’s trying to lose weight and just puts the weight back on—it’s because they’re not aligned somewhere with the process, or something just isn’t right.

Well that’s what I felt like, something with my new system just wasn’t jelling with me, it just wasn’t right. And unfortunately I didn’t really see that until the crap hit the fan last week and a few balls I was juggling just crashed—yikes—how did that happen?!

The cool thing is that I did ultimately find a solution, albeit painful to have to do so much learning—As Alex Mandossian has taught me—“You’re either winning or you’re learning!” No such thing as losing or making mistakes—my new lingo is “I’m learning.”

After the balls crashed last week, my wonderful client and mentor Alex Mandossian, pulled me aside and saw that I was obviously having some trouble. He got to the root of it very quickly and explained to me about the benefits of “The Ivy Lee 6.”

In the early 1900’s consultant Ivy Lee approached Charles Schwab, President of Bethlehem Steel (not the investment company) and asked what it’d be worth to him if he could raise the productivity of his managers by at least 20%. Schwab didn’t have an answer but was definitely interested. This is where the “Ivy Lee 6” comes into play. Ivy Lee taught him and his managers this proven technique.

Here’s THE productivity secret that will change your life:

Before you leave your office for the night, write down the 6 most important things to be done the next day and number them in order of importance. Prioritize.

Do the tasks from the most important to least important. I write these on index cards with the date at the top. So have the card on your desk for the next day, and once you’ve finished one, take a highlighter (I like green) and highlight through it so that’s your sign it’s complete. Any unfinished tasks are rolled over to the next day.

It may sound incredibly simple, yet for me it was amazingly effective. After my first week was done—oh my gosh, I had a stack of cards on my desks with lots of green on them. Just being able to visibly “see” what I’d done that week was psychologically empowering. I left my office Friday on a huge high.

The key is picking the 6 things that will give you the most results for the day, and write them down very clearly. For example— Don’t say— “Call several people to connect with them about our product launch.” This is better— “Call Susie to tell her about our product launch” or “Call 3 key people who will promote our product launch…”

Using the “Ivy Lee 6” also utilizes the power of prioritization and requires you to number your tasks in order of importance with your most important tasks done first.

Don’t wait, try this now— I know you will be amazed at how this works and leave me a comment and let me know how I can support you to be more productive.

And if you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments. Maybe you’re:

Stuck in your business and not being able to increase your profits fast enough
Frustrated your launch didn’t go as well as you planned
In need of some help and guidance with your launch
Finally ready to create your online marketing funnel and don’t know where to turn
Searching simply for some strategic online marketing help, and hand-holding from an expert who’s got proven experience and helped thousands already….

Well, here’s the deal, you’re in the right place. I can help you! Just click here and check out how I can help you and schedule a free 60 minute call with me. I’d love to see how I can help you create the business you so deserve and helping you help thousands more people.

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March 9, 2017February 11, 2020

5 Goals to Achieve This Year

If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year.

Remember you are never going to know if you are capable of something if you don’t take that first step.

1. Go small

This may be a big one to start with but here goes-Downsize. Look at all aspects of your business whether that includes employees, vendors or service providers. If you find that there is a way for ONE provider to handle multiple jobs than cut back. This may sound strange but sometimes less is more when it comes to project management as well as financial costs.

2. Take Time to Invest Fully

Make this the year that you completely focus on not only getting to know your customers but also their specific needs. Once you make this commitment, find the best way to communicate. Whether that is through a blog, social media, QR codes, or even a weekly newsletter; find out which option works for them. There is no use in spending quality time and content on an area your customers do not even use.

3. Refresh your website

Take the time and really go through your website. Analyze and make notes as you look over what you have currently. Then, go on the Internet and find your biggest competitor. Look at their website and make notes on what things stand out the most. Once you do that, write a plan on what to change and a timeline to get it done.

4. Real Life Social Networking

Put some effort into networking by signing up for an industry conference or seeking out a local meet-up group. These are invaluable ways to develop relationships and share advice with fellow entrepreneurs and small business owners.

5. Put time for you on the calendar

It’s up to you to keep yourself motivated and inspired. Be sure to reward yourself for specific milestones like a big client win, meeting a tough deadline, or working “overtime” for multiple nights on end.

Sticking to all of these 5 goals is a lofty for anyone. Follow the tips that ring true for your situation, and adjust as needed. Do you have other goals for your business this year?

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January 5, 2017April 17, 2017

How to Take Bigger Risks This Year

Something fascinating happened to me a few years ago that was worth repeating. I had this experience that totally changed my perspective on how I would think and do things in my business and my personal life.

Here’s what happened—

I had decided to go to the DMV, yes everyone’s favorite place to make jokes about. I had been putting it off for almost a year and I had to finally deal with getting a new title. I actually wanted to cross if off my to-do list! (I had paid off my car loan—yeah, and needed to get the lien holder name off my car title.)

I had a phone meeting that day with a colleague and as we were wrapping up I said that I had to head out to the DMV. It was 11am on December 30 and she thought I was crazy and said good luck; it will probably take a few hours.

Well, I had positive thoughts running through my head as I was driving over there that I’d be in and out in 30 minutes. As I got into the parking lot it was NOT looking good. I found one of the last parking spots. And at this lot, there are no meters you have to go to a central machine to pay for your parking. Now this was a HUGE lot and there was a doubly huge line just WAITING to pay for parking.

Here’s the part of the story to take note of—something just switched on in my brain when I saw that long line. My brain went into high gear calculating how best leverage this situation. And at that split second, I decided to count the number of people in line to pay the machine for parking—there were over 15 people. AND the kicker is as I waited in this line to pay for parking— I thought ALL of these people WILL be ahead of me in the DMV. So I made a mental note of the person in front of me—a young guy with a red hat (this will be important later.) And that’s when I made the rash, big risk decision to leave the line and make a run for the DMV.

When I got into the DMV, there were only 2 people in front of me at the desk—double yeah! The bigger risk I took was I bet big that I would NOT get a ticket because I’d be in and out of the DMV before I would have even reached the head of the line at the parking machine to pay for parking.

Guess what—my taking a bigger risk PAID OFF! I WAS in and OUT of the DMV in 10 minutes, and it was FREE to change my title! I had two options—pay $60 and wait to get a new one issued, or for FREE, they’d make a copy of my title, cross off the lien holder and put it in my file. So of course, I chose the FREE one. No need to get a new title until I sell my car, which won’t be for a long time! The important thing for the DMW was that there was no lien on the title and that I owned the car.

As I walked by the parking machine line, the young guy with the red hat who was in front of me was now #4 in line to pay. So the important lesson is I would have STILL been in line if I had stayed and now I was done and was able to hop in my car and go home! The only thing it cost was gas to get there and 30 minutes of my time! Seriously I was home by 11:30 am. So by me taking a bigger risk, risking getting a parking ticket because I bet I could be in and out of there before I’d even get the chance to pay for parking. AND—looking at that line thinking how would a policeman even be able to tell or bother giving a ticket with SO MANY PEOPLE still in line.

The lesson I’d love for you to take away— is —To Take Bigger Risk’s, think BIGGER for yourself, your life, your business. Don’t be stuck in your old ways. Look for ways to save time, money, and leverage yourself, your time and your people who work with you.

What I want for you is to have an amazing year every year. I keep doubling my business — And I am even more thrilled and I will take even bigger risks moving forward, and the goal is to triple it. And I know I will do it by thinking bigger and taking bigger risks.

Here’s to monetizing yourself and your business and making your business outstanding!

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September 13, 2012March 7, 2017

5 Steps to Daring Greatly and Living Authentically

I was totally shocked when I realized I hadn’t written in my blog since July—yikes! I thought for sure I had written something in August— nope! So I thought this post would be PERFECT to get me back on track. It’s interesting how life throws these curve balls at you and even more interesting how you respond. One thing I know for sure is that life is ALL about CHANGE—you have to simply just expect it and realize you absolutely have NO CONTROL What we need to do is simply prepare ourselves well with riding the waves… And that’s how this post came to be… the 5 Steps to Daring Greatly and Living Authentically…

It’s funny how things happen—because I certainly don’t believe in coincidences… The whole month of July I was away traveling— only home for 5 days, and they weren’t even consecutive days! And on my last trip working a very stressful 8 day event a friend showed me a TED (Technology, Entertainment and Design) video by Brene Brown— it was so PERFECT—I laughed out loud and even dare I say—cried too… And that’s where this title of my article came from—Brene Brown who just wrote another book called Daring Greatly, How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead

I was lucky enough to be in the audience to see Brene on the new Katie Couric Show which is premiering this week. Her focus is on how we can be vulnerable and how this will transform us. Her background is a researcher and she’s a professor at the University of Houston Graduate College for Social Work School. She’s spent years studying, shame, and vulnerability. She tells her story in the TED video, so check it out I won’t bore you with it here… She also did a follow-up TED talk which was equally inspiring and funny too. Her video is in the top 10 most watched video on TED.

What was even cooler is I was there because a good friend works on the show and surprised me by bringing me backstage to meet her. She was so gracious and as wonderful in person as on the show. They gave us all a copy of her new book, which I had her sign for me and I took a photo with her as well… This was an inspiring experience for me, one that I will always treasure. I connected with her because she’s so left brained like me- we just want strategies and tools, we don’t want to have to deal with emotions, feelings and being vulnerable- yikes… As an aside—If you catch the episode of Brene, you will see yours truly for my 15 seconds of fame in the show- They did a man on the street and asked me a question—I had to answer the question- I feel vulnerable when…. So check out the show to see more…

Well guess what, this is the key to living a full and joyful life, not numbing or stuffing my feelings, but giving them space. In fact I started rereading some terrific books by Pema Chodron, Start Where You Are, The Places that Scare You and When Things Fall Apart. All of her books are about being present, meditating and feeling and being with your emotions, but not letting them run your life…

So here in lies the real core message— these are the 5 things I learned from Brene on Daring Greatly and these are the things I’m striving for in my life so I can live it more fully, not matter what challenges I’m facing or going through…

1) Overcoming Self-doubt

2) Being more Authentic

3) Practicing Self-Compassion

4) Finding More Gratitude and Joy everyday

5) Nurturing creativity, play and rest

If you can work on mastering one or two of these, you will live a much more joyful and full life. Of course mastering more than one, would be ideal. But you don’t have to be that ambitious, just take one step forward and tackle one of these today and let me know how you do!

PLUS– FREE 60 Minute One On One Call with ME!

If you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments. Maybe you’re:

Stuck in your business and not being able to increase your profits fast enough
Frustrated your launch didn’t go as well as you planned
In need of some help and guidance with your launch
Finally ready to create your online marketing funnel and don’t know where to turn
Searching simply for some strategic online marketing help, and hand-holding from an expert who’s got proven experience and helped thousands already….
problem or issue isn’t listed here… I know I can help….

Well, here’s the deal, you’re in the right place. I can help you! Just click here. I want to give you a FREE 60 minute call with me. I’d love to see how I can help you create the business you so deserve and helping you help thousands more people.

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April 26, 2012March 17, 2020

What’s Holding You Back From the Success You Deserve?

This question I’ve been asked countless of times from coach’s, mentors, therapists, and many an event speaker. In fact, I just got back from listening to Larry Winget speak at the Glazer Kennedy Super Conference in Dallas and his approach was more like a baseball bat to the forehead, but I think it worked. I know I GOT it- what he was saying… let me explain…

If you don’t know Larry he has several best-selling books out there- one called- Shut Up, Stop Whining & Get a Life, my other favorite is- You’re Broke Because You Want To Be. He has an interesting no holds bar approach to success and creating a better life for yourself. His approach for me was very refreshing and different from other personal development type folks out there.

The real thing that’s holding you back from your success is honestly, well— YOU! I know that, I’ve known that about myself for a while. If I don’t like my life, I have no one to blame but myself, I’ve created it. And I KNOW I will get a lot of people who won’t like this post, but guess what I’m ok with that. I want people to either love me or not. I’m not crazy enough to want everyone to like me, I know that’s not possible, and I’m really ok with that.

So if you’re still reading—here’s a transformative exercise you can do right now to kick your success in high gear— Take about 20 mins and get out 3 sheets of paper.

First piece of paper- Write down where you are in your life right now—in specific areas like finance, physical, spiritual, relationships, business, etc.
Next, write down where you WANT to be
Last, write down what you have to GIVE UP in order get to where you want to be—

The real key here is STEP 3—Writing down what you will GIVE UP. Most people create a plan of HOW they will get there, not realizing that they may need to give up some things in order to get where they want to go. This is how you will reach true success—giving up whatever is making your broke, unsuccessful, unhealthy, and whatever is keeping you from being financially successful. This is huge. Don’t want, do this exercise now and let me know your thoughts and how you do. The last key is you have to really want success bad enough to do WHATEVER it takes to get there. Come join me, let’s do that in 2012 together!

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March 16, 2012

Are You Hard Wired To Fail?

Do you ever set important goals and then find yourself really struggling and not being able to meet them?

I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life. Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself. The thing is there was definitely something stopping me and a lot of times I had NO clue what it was.

Have you ever felt like something was stopping you? You may be right: your subconscious mind can influence in you subtle ways to keep you from achieving your goals!

Here’s how it works: when you experienced a challenging event as a child – even something as seemingly small as your third-grade teacher yelling at you for asking a question in class – your subconscious downloads the details of that moment and marks the memory with a trigger. It’s like there’s a trigger in your mind saying, “There’s trouble here!”

If a new event activates that trigger, the creative problem solving part of your brain shuts down – stripping you of all the resources and capabilities you should have. So you stop moving forward. And you may not even understand why you stopped because it isn’t a conscious decision. Your subconscious is the one that decided to shut you down.

Want more information about how past events affect current performance, even without you being aware of it? Join my friends and colleagues Jack Canfield (America’s Number One Success Coach and “Chicken Soup for the Soul” author) and Pamela Bruner (Business Success Coach and EFT tapping expert) for a free video, “Are you Hard-Wired You To Fail: What’s Stopping You From Succeeding.” Details here: http://tinyurl.com/6o3d3u3

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February 9, 2012

Seek Out New Opportunities

Last week, I explained how overcoming setbacks is as an easy as A.B.C.
A-Ambiguity B- Build C-Commit
This week I am going to show you how easy seeking out opportunities is. It is as easy as N.O.W.

stands for “Never-as in “Never Giving Up!” By making, a daily mantra of “I will never give up” means there is not a minute, an hour, or a month that you are not seeking out new opportunities. New opportunities are the only way to completely come out of a setback. The only way to find new opportunities is give it all you have every day!

stands for “Opportunistic”. Before you see that word and think “I have to chase down every opportunity that comes my way”,-wait. Have the spirit of being opportunistic but make sure it’s the right fit for you. By going out of the box and chasing after something “just because” is not the smart way to do it. Instead, figure out your niche and be opportunistic within that realm. By being patient and not settling, you will find out it pays off in the long road.

stands for “Weigh-as in Weigh it all out” When you do find those opportunities that fit your niche, do not jump in right away. If time permits, make a list of pros and cons and see if this opportunity is truly right for you. Sometimes people are so excited about that first job opportunity that they do not weigh out the pros and cons. Six months later after the “Newlywed” feeling wears off, they find they are regretting their decision.

So that’s it…last week I gave the A.B.C’s of how to deal with setbacks and this week I showed you how N.O.W. will help you seek out new opportunities.

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June 23, 2010March 17, 2020

Product Launch Disasters, Delayed Planes & Flat Tires

What do you think these three things have in common? Well besides the obvious, that we wouldn’t want any of these to happen to us, or wish them upon anyone else…

The commonality in these three things, is each of them has happened to me… Thankfully only two of them have happened in one week, the other one occurred many moons ago. So the two I had happen to me this week are the flat tire and the delayed plane.

The ironic part about the delayed plane is not once in my 7 trips I’ve taken this year was I ever delayed or have any issues flying. So the one time I’m not traveling for more than 30 days, but my son is, he gets this incredible delay. He’s only 12 and flying alone. He was supposed to leave on Sunday afternoon at 4:50pm for a short flight to Portland, Maine. He’s visiting his aunt, uncle and cousins. There was bad weather and the plane was delayed 5 times. When it was 8:30pm and we were in the President’s Club, trying to access our situation, the plane was delayed again until 11:50 pm. That’s when I made an executive decision that he wasn’t going to be leaving tonight. It was scary enough this was his first flight alone, and then he’s leaving at such a late time. So the agents at Continental were awesome and were able to book him on the next flight in the a.m. for no charge. (Albeit, that plane the next day was delayed 2 hours, but eventually it did take off- yeah!)

Then as my son and I were driving back from the airport (mind you he had been there since 3:30pm and it was now 9pm) I hear this funny noise and the car starts pulling to the left. Thank goodness there was traffic and I wasn’t going that fast. So I pulled over on the side of the highway. I very carefully got out of the car to check out the tire and as the cars were literally whizzing by my head going at least 80 mph, sure enough, the tire was flat. It was bad too. (Check out the photo- see that ragged edge all around the tire- not good. I couldn’t take the photo while it was on the car- way too dangerous, it was on the drivers side front tire). So I safely got back in the car and called AAA. This had happened to me before at night like this, so I was pretty calm and I knew how important it was to stay calm. So we hunkered down with the hazard lights and headlights on. After a few minutes we were visited by a state trooper who wanted to make sure we were ok. He said to keep all our lights on and to keep our seat belt fastened. That didn’t make me too comfortable, but I totally got it and said a little prayer that we wouldn’t end up as a statistic or casualty of the Route 78 west in NJ… And my son was so cool about the whole thing. He laughed at one point and said “well we needed an excuse to spend some “quality” time together.” He can be funny under pressure…

It only took 2 more calls and our AA angel arrived and made us stay in the car while he jacked it up and changed our tire. Now that was kind of weird, but safety first. So it only took 75 minutes, then we were back on the road with the spare on making our way home.

It’s these types of experiences that keep me grounded and centered. To me my life now and going forward is simply about being in THE moment, not thinking about the past or the future, just about being in the present, the here the now…

So this brings me to briefly touch upon my experience of being a part of a product launch disaster. If you haven’t seen Jeff Walker’s video on this, you have to check it out. I learned everything I know about making money online from Jeff Walker’s Product Launch Formula and from being in his Platinum Product Launch Manager Coaching Group. (That photo is when I first met Jeff over 3 years ago at his first ever workshop for Product Launch Formula 1.0) So over 3 years ago when I first started doing launches I had my own failures. The real secret to doing a kick butt product launch is having an incredible tech person on your team. This is what hurt me on one of my earlier launches. I have many more tips for you about launches. I’m dedicating my June newsletter to launches and product creation. So… if you’re not on my printed newsletter list, sign up here so you can get all my behind the scenes secrets about launches.

Here’s to staying in the moment, being grateful and not letting the little stuff like flat tires and delayed planes ruin my day… I truly have so much to be grateful for. Your thoughts?

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