• copywriting,  Marketing

    What are you really selling?

    Have you ever had the experience of trying to learn a new concept, or maybe do some calculations in Excel, or trying to learn a new sport? How did it go? Was it easy to get started? Or were you frustrated as hell and wished you could learn it faster? The “frustrated as hell” part, well, this is how I feel when I’m trying to write and create a story. It absolutely takes me back to my days when I was a freshman in high school, and I absolutely hated algebra. I mean, to the point where I felt incredibly stupid. All my friends and other students in the class…