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Your Singing Frog Won’t Make You Rich If Nobody Sees It!
There’s an old cartoon that taught me an interesting lesson. Odds are, you might have seen it a thousand times, but I bet you’ve never watched it as a learning tool for your business! In the cartoon, a man is down and out on his luck. Then, one eventful day, he finds a frog. But this is no ordinary frog… it can sing and dance! The man immediately sees dollar signs and realizes this little green guy will make him rich! So he rents out a theater and puts a sign in front of the building, saying “SINGING FROG!” Well, nobody comes to watch it. So he thinks for a…
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The Process of Getting New Clients…
I wrote this while I was sitting in the President’s Club in Cleveland, on Sunday, waiting for my plane back home to New Jersey. I was going over all my notes I took from Dan Kennedy & AWAI’s Business of Copywriting Workshop. As I was looking over my many pages, it struck me that this might make for a good blog this week. The focus of his workshop was on the BUSINESS of Copywriting. I was at this conference because Dan had asked me to speak. He thought my story of how I’ve used his principles to grow a really nice direct response marketing, coaching, and consulting business might help…
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Decide That You Will Succeed & Then Do it!
Sitting here in Dallas at the Glazer-Kennedy Superconference I’m reminded what success really is… In fact, I just heard Joan Rivers speak and then met her afterwards. What an inspiring woman. Not only is she funny, she’s also resilient and incredibly successful with her jewelry business. She has the biggest most successful jewelry business on television. The lesson I learned from her today is that she had many failures along the way, and lost her husband (he committed suicide) because of these failures. What I loved about Joan is that not only is she resilient, she always says a resounding “Yes” to her success. I love this because I’ve actually…
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Do You Truly Connect With Your Clients & Prospects?
One of the biggest mistakes I see in marketing is the idea that advertising is purely a numbers and branding game. If you can get enough people to see your name or your product, you’ll eventually get the sale, right? Wrong. Many companies waste millions of dollars on marketing because they ignore a vital part of the process: Truly Connecting with your clients on a deeper level. I’ll let you in on another one of those marketing secrets that aren’t really a secret… Getting other people to talk about you is much more powerful than anything you can say about yourself. That’s the reason people research a product before they…