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The shower debacle – guides are essential!
It’s hard to believe it’s already been six weeks since we’ve been in our house. And we definitely love it and the dogs too! We created a long term plan of some things we want to change and renovate. What we didn’t expect was that we’d have to do some now. On Sunday, I hear a yell from the bathroom for help. It’s my spouse who’s standing there, holding the shower door that had fallen off. I went in to help her and saw that the hinge had broken. So what do you do when that happens? Of course, you Google “fix shower door!” We found a shower glass replacement…
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The land of green…
Happy St. Patrick’s Day, and in some places, it truly is a celebration and can be a very “green” affair. How far would you go to create a marketing buzz around your next big launch? Well, Chicago goes to some pretty interesting lengths to dye the Chicago River that runs through the city each year a nice emerald green color. It’s a tradition going on for decades to celebrate St. Patrick’s Day. Apparently, the plumbers union helped… read on and watch the video for more – Depending on the business you’re in, doing a communication or promotion around a holiday is a terrific way to connect with your audience. You can also create…
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Boots on the ground marketing…
Have you ever done any “boots on the ground” type of marketing? You know, the kind that involves going door to door, or maybe setting up a table at a fair or a booth at an event? This type of marketing can be the most rewarding and yet the most exhaustive as well. The interesting thing to note is that when it’s done well, it REALLY works. What does done well essentially mean: In Your Marketing Materials – Take a direct response approach where you’re using these 5 elements of the sales message: Check out my friend and stellar copywriter Julie– Make sure you have defined your dream client(s) and where…
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Changing Your Perspective
Thanks for all the comments last week on our fascinating adventure to buy a new home. All is well, we got into the house and doing some painting, and the official move is next week. It’s interesting how some specific things about buying and selling homes have changed because of the pandemic. Specifically, at closing, everyone being in the same room to sign all the papers and being able to celebrate afterward. Yeah, that won’t happen. We had a mobile notary who came over to the house, and we signed the mountains of papers, and after we were done – It just felt a little weird and anti-climatic. I knew…