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What frustrates me a lot is when…
I’d love to say that I’m Zen enough that nothing bothers me much anymore. And to some degree, that’s an honest statement. Then, on the other hand, when I spend money, and the company I give it to royally messes up a gift, it does kind of frustrate me. There’s one sure way of not getting any repeat business and having your business suck wind… That’s when a customer (me) purchases an item as a gift (for my Mom), and the company discovers it’s out of stock when trying to fulfill the order. Instead of checking with the customer (me)—they send another in stock item. This confuses the customer (me) when…
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We all scream, “Ice Cream! Ben & Jerry’s Case Study – Lessons in Soulful Marketing
I’m at it again, doing some fun research on “Soulful” businesses and how they use Soulful Marketing principles. This company is my personal favorite, not just cuz I love ice cream, it’s cuz of their mission, values and original focus on sustainability and social impact. Ben & Jerry’s understand their customer and how they care about issues and want to know what the company is doing to make a positive impact. This is a business that created a strong brand that totally appeals to customers who share their values. This is how you create longevity and long-term success in your business and more… Oh, and my favorite flavor is the…
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Why My Spouse’s New Truck Matters to Your Business Strategy…
Let me take you on a short journey – my spouse, Alice, has been looking for a new car for a while. We’ve been asking these questions: “Do we buy another hybrid?” or “Do we go with all electric?” Then the latest has been – “What about getting a truck instead of another sedan?” Hmmmm. Lots of options that we finally narrowed down to a midsize truck. Yet, I’m used to the comfiness of my SUV. That’s when we found a decent truck that we both were comfy with… We opted against a hybrid truck because the gas savings is minimal. And we weren’t ready to leap into the very…
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Let’s make a pact to stop doing this…
I took on a very big launch project six weeks ago. It was for a company that I helped launch two of their other docuseries very successfully back in 2017 – 2018. They had a change in management and reached out to me for a relaunch project. It was one of those decisions I had to think about because I was moving away from big client launches and working on a one-to-many strategy by teaching many people how to create Successful Soulful marketing launches. Have you ever had to make a decision like that? I ended up thinking about it for a bit, then finally decided to do it for a couple…
