• Attitude,  Motivation

    What separates highly successful people from anyone else….

    I just came across another terrific article from Inc.com. They always have good combos of business, marketing, and uplifting short reads that are clickbait worthy. They often talk about Warren Buffett (who just turned 92) and what separates highly successful people from everyone else. It’s something that you probably already know. And it’s definitely something that’s at the core of Soulful Marketing — His classic quote says it all: “In the world of business, the people who are most successful are those who are doing what they love.” ~Warren Buffett The big question for you is — “Are you doing what you LOVE for Income?” And if you’re not doing what you love,…

  • Marketing

    The Best Marketer of the Year Award goes to…

    You might have guessed this answer if you read my email from last week… 🙂 (And thanks for all the kind comments – appreciate you!) This woman is simply on FIRE – Taylor Swift. Congrats on almost breaking the internet with your ticket sales to your live concerts, and now for breaking massive movie ticket records. Holy cow… what a force! Broke Movie Records – With her Eras Tour Concert Film – In the first 3 hours that pre-order tickets were available – AMC says their sales topped 26 million. And that was just one theater chain! Movie studios didn’t know this was coming, forcing them to move their release dates away…

  • Uncategorized

    What do Taylor Swift, Tony Robbins & Apple have in common?

    Hi Shannon, This summer, there’s been a lot written in the news about Taylor Swift’s Eras Tour. From crazy ticket prices, scalpers, and Live Nation/Ticketmaster’s conglomerate controlling 70% of live-event ticketing — to are Swift’s fans more like a cult or cure for adolescents and teens? I have to admit, I haven’t really listened to Swift’s music in a while. Plus, I don’t have kids who would fall into her demographic. Yet, I stumbled upon various articles in the NY Times about her infamous sold-out tours and fandom this summer. That’s when I realized this would be a terrific mini-case study, so I wanted to share it with you… So, what do…

  • Clients & Customers,  Marketing

    How picking the best strawberries could boost your business :-)

    Have you ever been shopping for fresh berries at the grocery store? The other day, while picking out some strawberries in the huge fruit section at Costco, I noticed the fascinating decision-making process of fellow berry enthusiasts. As I stood there, engrossed in the fruity frenzy, I couldn’t help but notice the thoughtful deliberation each person displayed. No one simply grabbed the first container they saw. It was like witnessing a secret ritual of strawberry selection. My Curiosity was piqued, and I began to think, “What criteria do these people use to determine which container is the perfect one that will go home with them?” After all, there’s more to it than just…