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Would you ever consider joining a cult?
I know, a crazy question, right? Well… Of course, you are probably saying to yourself – “No way, that’s kind of crazy. Who in the right mind would join a cult?” Yeah, I know, I hear you, and I agree with you. Yet, let me share some interesting myths about cults with you: Most people think that those who join cults are not very intelligent or have psychological problems. Ummm, nope, that’s not correct. Believe it or not, most people who join cults are very intelligent and are psychologically sound. People knowingly join cults – Most people don’t or wouldn’t ever join a cult. What usually happens to them is like a frog…
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Happy 2022 – What’s Next?!
We did it – we made it into another new year! I have to admit it wasn’t as smooth a ride as I’d hoped. How about you?The year had some major ups and downs (like when I injured my back), and the end of the year was a wee bit bumpier than I had expected… Yet, my spouse and I survived – intact and with no virus…. I’m not sure how I didn’t come down with the virus because I had some work at the Disney Parks in Orlando in early December and it was CRAZY. Hundreds of thousands of people were there, where masks were only required indoors. Picture…
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To Be Like Retail or Not to Be…Hmmm
Happy Holidays week (for those who celebrate Christmas.) Have you sat and pondered about the retail industry and how they’ve actually trained our human behavior? It is a subject that I’m constantly fascinated by. Why do we buy stuff? Back in the day when I lived in NJ, I went to the headquarters of Bed, Bath, & Beyond (BBB) to meet with a colleague. It was there that I truly saw what’s it like to run a business based on constant coupons and sales. I thought it was an interesting idea that they always had so many discounts. I always got my BBB coupon in the mail, which seemed like…
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What makes a perfect 10?
Have you ever watched the Olympics Gymnasts and thought about what exactly makes up a perfect 10 score? The reason I’m asking this question is that while my spouse and I were on an early morning walk, we got to talking about this. I was sharing with her how I was making a ton of progress finishing the new guide I’m writing – Soulful Marketing Manifesto.She was curious about it, mainly because a manifesto is a document that declares and shares a new vision, approach of a new marketing movement. It sounds kind of serious, right? 🙂 As I explained my manifesto to her, it reminded her of a talk…