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Boots on the ground marketing…
Have you ever done any “boots on the ground” type of marketing? You know, the kind that involves going door to door, or maybe setting up a table at a fair or a booth at an event? This type of marketing can be the most rewarding and yet the most exhaustive as well. The interesting thing to note is that when it’s done well, it REALLY works. What does done well essentially mean: In Your Marketing Materials – Take a direct response approach where you’re using these 5 elements of the sales message: Check out my friend and stellar copywriter Julie– Make sure you have defined your dream client(s) and where…
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Does this ever happen to you?
Sometimes I sit at my desk, staring at my three computer monitors, wondering if everyone who has a business online struggles with the same issues… Like today, I’m trying to stay on top of my “subscriber” email box, so it doesn’t get to 12k emails ever again. Thank goodness for my new assistant, who’s been helping me keep it around 300 or so unopened… Before you jump ahead in thinking that my “Subscriber” inbox is out of control and how do I answer emails, etc.… You need to know that this email box is for all the products, services, newsletters, and lists I buy or subscribe to. So when I’m writing…
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Are you good at finding things?
There’s been one thing that somewhat mystifies me, and that’s my ability to find things that are lost. I can’t really explain it, except when I can’t find something, there’s an inner voice that actually whispers to me where I can find that lost item. I know, I know, this may sound a bit crazy, and before you think that I hear voices, let me explain further… It’s been two weeks since we’ve moved to our new house, and one of our most used questions has been – “Hey honey have you seen the [insert name of item here]?” I thought we did a pretty awesome job at packing, yet,…
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This May Seem Counterintuitive & it Works…
I’ve read a lot of books on productivity and getting more done. Check out the NOTES section below for some interesting resources that will help. What I decided to do when I moved last week was test my theory about productivity. If I gave the three guys who were moving us pizza, hinted at a good tip for a job well done, and took a break between moving houses, would they be more productive? This might seem counterproductive to you, especially knowing I was paying them by the hour. So it’d make sense to make them push through cuz why would I want to pay for them to take a break for lunch that…