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The psychology behind getting you to buy stuff…
I’m constantly curious about what tactics companies use to get me to buy their stuff. And believe me; there are some that do some very interesting manipulative maneuvers… So what exactly is the “Psychology behind getting you to buy stuff?” As you may know – people buy on emotion, then they rationalize their purchase afterward. Or they feel remorse and may end up returning it. Either way, there is a process that’s baked in psychology that fuels the sale. It’s about companies using hype language, browbeating you with fear, deadlines, discount popups, and flashing buy now buttons on their sites, or you will lose out on the deal of a lifetime.…
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A Puzzling Perspective
I’ve not ever been a person who liked to do puzzles. I didn’t understand what drew people to put a picture together that was in pieces… It just never made sense to me. Until I met my spouse, who came from a family that, on Sundays, would have popcorn and apples, and they’d all do a puzzle together. Since we’ve been together, she’s always had a puzzle on the dining room table. It was a few years in that I noticed how enthralled she’d get doing them. And some pieces would wind up on the floor, the dog would get it, and I’d find it half chewed and have to bring…
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The launch that simply wasn’t
Have you ever launched a course, product, or service and felt like you worked your tail off, and then the big day came……and it was crickets? A few trickles of sales came in, yet overall, it was a bit of a disappointment. Well, this happens way more than you think. The reality is there are SO MANY VARIABLES you have to get right to create a significant amount of sales for a launch. Most experts don’t tell you that you’re more than likely to bomb on your first and even second launch. This is why, as a soulful marketer, I always want to be honest and give the truth about what…
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Challenges, Clients & Customers, Communication, Entrepreneurs, Goals, Implementation, Marketing, New Year, Overcoming Obstacles, Prospects, Questions
The fascinating adventures of Refrigerator Shopping… (Part 1)
It’s the beginning of 2023, and for me, it’s been a bit of a rocky start – with my New Year’s Eve CVD positive test, the cyclone rain bombs (and it’s still raining btw). And, finally, getting my Mom on a plane home… It was the best of times and the worse of times… 😉 I’m doing as much self-care as I can and focusing on what I’m grateful for… And one of those things is you! That’s why I wanted to share with you my spouse and I’s fascinating adventure of shopping for a refrigerator. I promise there will be some interesting lessons that will apply to your business.…
