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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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  • Attitude,  Clients & Customers,  Entrepreneurs,  Marketing,  Prospects

    Never Ever Cold Call Again to Get New Clients!

    January 4, 2017 / 4 Comments

    Something I learned over 6 years ago from “the Millionaire Maker” Dan Kennedy is that in order for you not to do cold calls, and to not be stressing out where your money will come from each month— you need to create a “lead generation funnel.” I not only learned it from him, but I also shared the stage with him where he asked me to share the strategies I used to help grow my business here are a few of them below. What you need to pay real attention to is that After I did that, created and implemented those strategies… I never had to worry about getting any…

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    Shannon McCaffery
  • Challenges,  Clients & Customers,  Entrepreneurs,  Product Creation,  Product Launches,  Prospects,  Questions,  Survey Tips & Techniques

    First Steps You MUST Take to Creating Your Information Products

    June 14, 2012 / 1 Comment

    One of the many services I offer is working with clients to help them create their products and then launch these products for them.  The question I always get over and over and over again is—“How do I know what product to create?”  This is an incredibly important question and often hard to figure out and most of my clients before they worked with me used all sorts of Google algorithms and some even used the pasta method, which I wouldn’t recommend.  The important note here is most guessed and did many other things. The funny thing is THE best thing they could have done to find this out was…

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    Shannon McCaffery
  • Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Motivation,  Prospects,  Survey Tips & Techniques

    What Do Your Customers Want to Buy?

    May 24, 2012 / No Comments

    I’ve been asked this question over 1,000 times— what do my customers want to buy? And another question I get is– how can I figure out what product or service to create so they will buy it from me?  And I get a million more.  Here’s the real scoop on what people want to buy, and I want to give you as much information as I can so you can be incredibly successful in creating the best products and services for your clients and customers. I stumbled upon this book years ago—7 Steps to Freedom II: How to Escape the American Rat Race, by Benjamin Suarez. It’s a rather dated…

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    Shannon McCaffery
  • Clients & Customers,  Communication,  Entrepreneurs,  Marketing,  Product Launches,  Survey Tips & Techniques

    The Anatomy of Creating a Survey

    April 19, 2012 / No Comments

    Over the last couple of weeks, we have gone over steps on how to know what your clients/customers want through creating surveys and writing out our questions.  Today, I want to put all that information together and show you the anatomy of a survey.  Other people might try to make this process really complicated or complex, yet the process is REALLY simple. And if you follow this process, I promise, you will discover EXACTLY what your customers want and then all that’s left to do is to create it!  So after you’ve created your survey- here’s what you need to think about and plan: Survey Time Frame In order to…

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    Shannon McCaffery
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