The Anatomy of Creating a Survey
Over the last couple of weeks, we have gone over steps on how to know what your clients/customers want through creating surveys and writing out our questions. Today, I want to put all that information together and show you the anatomy of a survey. Other people might try to make this process really complicated or complex, yet the process is REALLY simple. And if you follow this process, I promise, you will discover EXACTLY what your customers want and then all that’s left to do is to create it! So after you’ve created your survey- here’s what you need to think about and plan:
Survey Time Frame
In order to get the best response from your prospects, the lifespan of a successful survey is between 7 to 10 days. Think about this 7 to 10 days time frame as a mini launch. By keeping this perspective, you will be able to plan every single detail to make this successful.
By setting up the time frame of 7 to 10 days, you will want to send out 5 – 6 emails throughout this time. Try to avoid emailing every day, which could be viewed as spam. Instead, try to send an email every other day. Within these emails, you will want to include:
- Why you need their help
- Focus on the gift you want to give them (See more below)
- This a Short & Sweet Reminder about completing the survey with the link at least twice in the email
- Always add a P.S. to your emails
The key to remember about the communication part of this process is to make each email compelling so your prospects will provide you with good, solid feedback.
Always give a gift to those who answer your survey. It is the best way to not only motivate but also to thank them. Time is a gift to most people and therefore you want to reward them for giving you some of their precious time. The best gift idea is something of value and compelling that you think they would want. I like it to be electronic so it’s easily downloaded- like an eBook, eReport, MP3 audio, video, etc.
The last part of this process is a favorite of mine-maybe because I am a true survey geek! All your prospects have turned in their surveys and now it is time to dig into their responses. . In fact, if you have used a survey tool like Survey Monkey or Zoomerang, they make analysis SO easy. I love these tools because they do ALL the number crunching FOR YOU! In addition, they put them in these cool graphs too.
So take advantage of your online survey tool and crunch your numbers, really taking the time to read all your data. Pay special and close attention to all your open-ended answers. And then use the information in your business, in your marketing—USE IT! That’s why you created it and sent it out. So many people forget about it and don’t use that information—it’s a goldmine- use it!