Product Creation – Soulful Marketing Blog

July 19, 2012

Five Strategies to Make Your Products Stick

Having worked with lots of entrepreneurs to help them create their information products, I’ve discovered this easy way to increase your stick rate. If you don’t know what that means, it’s how to have someone who bought your product keep it so they don’t return it.

Here are 5 proven ways that you can use one or more of them to increase your products stick rate and get more of your customers hanging onto the product they bought.

Strategy #1- Create a Quick Start Video—This is huge— create a video and walk them through step-by-step exactly what’s in the product and HOW to use it. What do they do first, second, etc. This really works and will get them to understand the product and to consume it more easily.

Strategy #2- Create a Quick Start Guide—This is a printed guide that you create. The way I did this was I created the video script first, then I created the PDF guide. Again, walk them through the product, all the pieces they have. Next, tell them where to start. I sometimes create two tracks- one for beginners and one for advanced. I tell them how to consume and go through the product depending upon if they’re a beginner or advanced. Then you can also give them some additional resources to help them, like links to software, tools, or websites.

Strategy #3- Create a Checklist— This is a terrific tool that can either be a stand alone, or include it in your Quick Start Video or Guide. An example would be for my survey product, I give them a checklist of all the things they need to do in order to create a survey.

Strategy #4- Create a Mindmap—If you don’t know what a mindmap is- check out this website– www.mindjet.com I LOVE mindmaps and use them for product creation and for product launch’s. Again, I put this in my Quick start Video and Guide.

Strategy #5- Create a Flow Chart– These are along the same lines as a mindmap, people love flow charts and love to see how everything fits together. Here’s an example of a flowchart- (Again, I put this in my Quick start Video and Guide.)

Take one or two or use all of them like I have in my product and all these will go a long way in helping you increase your stick rate AND help your customers use your product as well!

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June 29, 2012

The Real “How” to Create Your Own Info Products

One of the things I’ve discovered is that there’s tons and I mean tons of information out there on how to create products and how to market them… Yet, the one thing I saw that was missing was something that was really clear and simple about “how” to do it…

So I came up with some basic principles that will help folks on how to do it—

You have to survey your audience and find out what they want and how to they want it delivered and howto ot price it, which you can get that info from this blog— http://marketingimplementer.wordpress.com/2012/06/14/first-steps-you-must-take-to-creating-your-information-products
Once you know which product to create- then you need to do research and find out about your competition- you can search on Google or go on Amazon.com and look up books with similar information and research their table of contents.
Create your course outline with all the information you want to include in its, at this point you could do another survey, or send one out with this info to get some answers from the folks who will buy from you
Decide how you will publish it—will it be an online course or a printed course, or will you create one from a webinar or teleseminar- lots of decisions here. Don’t forget to ask questions about this to your list.
Add Bonuses- don’t forget bonuses are good and often times sell your product for you
Increase your stick rate—do this by adding a quick start guide to all your products

This gives you a quick and easy way to start you off on creating your next product. Follow these steps and I know you will be incredibly successful. Don’t forget to ask some questions to your list- because you always want to give them EXACTLY what they want.

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June 14, 2012

First Steps You MUST Take to Creating Your Information Products

One of the many services I offer is working with clients to help them create their products and then launch these products for them. The question I always get over and over and over again is—“How do I know what product to create?” This is an incredibly important questions and often hard to figure out and most of my clients before they worked with me used all sorts of Google algorithms and some even used the pasta method, which I wouldn’t recommend. The important note here is most guessed and did many other things. The funny thing is THE best thing they could have done to find this out was right under their nose and I was the one that pointed it out to them…

Want to know what it is? It’s doing a quick survey to your list and ASK THEM what they want. Alex Mandossian calls this an Ask Campaign. Why note go out there and ask the very people who will buy from you what they want. And even if you don’t have a list, you can still use social media and post your survey online and drive some traffic there or you could find a JV partner who would be willing to mail the survey to their list for you.

Here are some terrific questions to ask:

What’s the one must have product you would buy from me if I was smart enough to create and sell it to you?

What format should we offer this product to you so you can consume and learn from it effortlessly and easily?

Online course- videos, audios and transcripts viewable and downloadable
Printed Physical course that’s mailed out to you
Live webinar that was a 6 week course
Live teleseminar that was a 6 week course
Combined online course and live Q&A coaching calls
Other- (Please specify)

What price point would be you be willing to invest in this product? (Choose one)

$0 – $100
$100 – $250
$251 – $500
$501 – $1,000
$1,001 – $2,500
$2,501 – $5000
$5,001 – $10,000
$10,001+

This is THE best way to figure out what next product you ought to create for your list. And again if you don’t have a list, you could use social media and simply as one question—“What’s the one big challenge you’re facing today in your business?” and you’ll get some cool answers that will help spin you in the right direction to creating your next product.

If you liked this article, please leave me a comment. And if you want to discover more about surveys, check out this page– http://www.createamazingsurveys.com/gkic/

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