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Discover the hidden secret(s) in your business…
I know, I know, you might be thinking, “Geez Shannon, what’s with this gimmicky email header about hidden secrets that sounds more like clickbait?” Yeah, I get it and to be totally honest, I did want you to open my email :-). Yet, it was more about me thinking…. That in my 17 years of running my business with hundreds of clients, almost all of them always had some fascinating piece of content that they had forgotten about, or worse, didn’t think it had any value. Heavy sigh. So I thought it was high time that I addressed this big elephant that’s hidden away in either a drawer, file cabinet (yes, I still…
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Challenges, Clients & Customers, Dog Marketing, Entrepreneurs, Marketing, Product Creation, Product Launches, Questions
Change is Inevitable
When I worked in Corporate America in the late 1990s and early 2000s, I had an amazing executive coach who I worked with for ten years. One of the things we focused on was how to deal with change, cuz at that point, I was dealing with at least two layoffs in three years. I often joked that I’d become a professional interviewer. The one quote that always stuck in my head about that time frame was, “Change is inevitable.” This is true, not just for your personal life. This is also true for your business. I guarantee over the course of your business. It will morph and change as you…
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Challenges, Coaching, Communication, copywriting, Entrepreneurs, Goals, Implementation, Marketing, Overcoming Obstacles, Product Creation, Product Launches, Taking risks
The Value of Having Another Perspective
Before I get into today’s topic, I wanted to clarify something from a reader about last week’s blog, “Taming Your Brain.” I had mentioned that if I hadn’t been meditating for many years, I wouldn’t have been able to recognize or be aware of my thoughts to start changing them and taming my mind. The beauty of this is – that it was MY PROCESS. It took me a long time because of ALL the things I let get in my way, like my issues with alcohol, stopping meditating for a while, and more. Then in the past six years of being in recovery, and now my addiction to learning…
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What 6 – 7 figure idea are you sitting on?
We had a lot of activity at our house last week. It’s hard to believe we’ve already lived in the house for three months now! We had the shower glass guys replace the walk-in shower and we had the construction guys come and build my spouse’s new stained glass studio. (The shower door coming off was one of my posts a month ago – you can read about that post here.) (See the P.S. For the before and after shower pictures.) What was really cool about the studio is we bought it with a company called Tuff Shed. We ordered it to our specifications. Then they came out about 6 weeks later…
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Alchemy, Challenges, Clients & Customers, Coaching, Goals, Implementation, Outcome, Overcoming Obstacles, Product Creation, Taking risks
What kind of help do you give your clients or colleagues?
Have you ever worked with a client who had some specific things they wanted you to help them with and you weren’t sure these things would work? What did you do? 1. Did you go along with them and give them advice and simply do the work they wanted? 2. Or did you tell them their plan had some flaws and wasn’t as good as it could be, and you proposed to help them come up with an even better plan? Seth Godin recently mentioned this kind of help in his blog. The second option is actually rarer – and in fact, more useful. Plus, it’s a bit harder to do. You have…
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By defying logic you can create incredible success – hmmmmm
I love counterintuitive ideas and things that really get my mind spinning – much like a chew toy does for a dog… The one I want to share with you today is about how when you *defy logic. You can actually create some tremendous success. No, I’m not talking about feats of engineering or technology. I’m talking about the idea of perception vs. reality. And about alchemy and magic. Let’s say you think of a good idea for a business. And it’s really a good idea, one that others have done, yet, you’re going to turn that industry on its head. Yet, when you share the idea and if you start…
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5 Strategies to Make Your Products Stick
Having worked with lots of entrepreneurs to help them create their information products, I’ve discovered this easy way to increase your stick rate. If you don’t know what that means, it’s how to have someone who bought your product keep it so they don’t return it. Here are 5 proven ways that you can use one or more of them to increase your products stick rate and get more of your customers hanging onto the product they bought. Strategy #1- Create a Quick Start Video—This is huge— create a video and walk them through step-by-step exactly what’s in the product and HOW to use it. What do they do first,…
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The Real “How” to Create Your Own Info Products
One of the things I’ve discovered is that there are tons and I mean tons of information out there on how to create products and how to market them… Yet, the one thing I saw that was missing was something that was really clear and simple about “how” to do it… So I came up with some basic principles that will help folks on how to do it— You have to survey your audience and find out what they want and how they want it delivered and how to price it, which you can get that info from this blog— Once you know which product to create– then you need…
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Challenges, Clients & Customers, Entrepreneurs, Product Creation, Product Launches, Prospects, Questions, Survey Tips & Techniques
First Steps You MUST Take to Creating Your Information Products
One of the many services I offer is working with clients to help them create their products and then launch these products for them. The question I always get over and over and over again is—“How do I know what product to create?” This is an incredibly important question and often hard to figure out and most of my clients before they worked with me used all sorts of Google algorithms and some even used the pasta method, which I wouldn’t recommend. The important note here is most guessed and did many other things. The funny thing is THE best thing they could have done to find this out was…
