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What 6 – 7 figure idea are you sitting on?
We had a lot of activity at our house last week. It’s hard to believe we’ve already lived in the house for three months now! We had the shower glass guys replace the walk-in shower and we had the construction guys come and build my spouse’s new stained glass studio. (The shower door coming off was one of my posts a month ago – you can read about that post here.) (See the P.S. For the before and after shower pictures.) What was really cool about the studio is we bought it with a company called Tuff Shed. We ordered it to our specifications. Then they came out about 6 weeks later…
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Alchemy, Challenges, Clients & Customers, Coaching, Goals, Implementation, Outcome, Overcoming Obstacles, Product Creation, Taking risks
What kind of help do you give your clients or colleagues?
Have you ever worked with a client who had some specific things they wanted you to help them with and you weren’t sure these things would work? What did you do? 1. Did you go along with them and give them advice and simply do the work they wanted? 2. Or did you tell them their plan had some flaws and wasn’t as good as it could be, and you proposed to help them come up with an even better plan? Seth Godin recently mentioned this kind of help in his blog. The second option is actually rarer – and in fact, more useful. Plus, it’s a bit harder to do. You have…
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By defying logic you can create incredible success – hmmmmm
I love counterintuitive ideas and things that really get my mind spinning – much like a chew toy does for a dog… The one I want to share with you today is about how when you *defy logic. You can actually create some tremendous success. No, I’m not talking about feats of engineering or technology. I’m talking about the idea of perception vs. reality. And about alchemy and magic. Let’s say you think of a good idea for a business. And it’s really a good idea, one that others have done, yet, you’re going to turn that industry on its head. Yet, when you share the idea and if you start…
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Five Strategies to Make Your Products Stick
Having worked with lots of entrepreneurs to help them create their information products, I’ve discovered this easy way to increase your stick rate. If you don’t know what that means, it’s how to have someone who bought your product keep it so they don’t return it. Here are 5 proven ways that you can use one or more of them to increase your products stick rate and get more of your customers hanging onto the product they bought. Strategy #1- Create a Quick Start Video—This is huge— create a video and walk them through step-by-step exactly what’s in the product and HOW to use it. What do they do first,…
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The Real “How” to Create Your Own Info Products
One of the things I’ve discovered is that there’s tons and I mean tons of information out there on how to create products and how to market them… Yet, the one thing I saw that was missing was something that was really clear and simple about “how” to do it… So I came up with some basic principles that will help folks on how to do it— You have to survey your audience and find out what they want and how to they want it delivered and howto ot price it, which you can get that info from this blog— http://marketingimplementer.wordpress.com/2012/06/14/first-steps-you-must-take-to-creating-your-information-products Once you know which product to create- then you…
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Challenges, Clients & Customers, Entrepreneurs, Product Creation, Product Launches, Prospects, Questions, Survey Tips & Techniques
First Steps You MUST Take to Creating Your Information Products
One of the many services I offer is working with clients to help them create their products and then launch these products for them. The question I always get over and over and over again is—“How do I know what product to create?” This is an incredibly important questions and often hard to figure out and most of my clients before they worked with me used all sorts of Google algorithms and some even used the pasta method, which I wouldn’t recommend. The important note here is most guessed and did many other things. The funny thing is THE best thing they could have done to find this out was…
