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Attitude, Challenges, Clients & Customers, Communication, Entrepreneurs, Marketing, Prospects, Questions
Is your business like Nike? Lessons from an athletic shoe company
Last week, I shared about how your business changes over the years and how that change will impact your dream clients/customers. My core message was to ensure you connect with your power dream clients/customers and interview or give them a survey so you can take into account their needs before you implement your changes. This week, I promised to share some interesting insights from Nike (and the athletic shoe industry) – focusing on sales from a unique perspective. And how these insights can help your business. My spouse, during her college years, supported herself by working part-time at Athlete’s Foot. She was one of their top salespeople. She knows running and athletic…
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Challenges, Clients & Customers, Dog Marketing, Entrepreneurs, Marketing, Product Creation, Product Launches, Questions
Change is Inevitable
When I worked in Corporate America in the late 1990s and early 2000s, I had an amazing executive coach who I worked with for ten years. One of the things we focused on was how to deal with change, cuz at that point, I was dealing with at least two layoffs in three years. I often joked that I’d become a professional interviewer. The one quote that always stuck in my head about that time frame was, “Change is inevitable.” This is true, not just for your personal life. This is also true for your business. I guarantee over the course of your business. It will morph and change as you…
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Marketing lessons from a popular weigh loss app
I love looking at popular brands and then breaking down their online dream client experience to see how it works. Yeah, I’m kind of geeky like that. The fascination is not just about the how. It’s also about the who, the what, and the why too. My recent experience is with a brand you may know of – Noom. In this blog post, I want to share with you some of my discoveries about their dream client experience and how it can help you in your business. I’ve had many friends and colleagues who have raved about Noom for losing weight. I remember checking it out a while back and getting…
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Your Words Matter – How to easily attract your dream clients
That’s why it’s more important than ever that what you write, and share emits your personality, vision, and values and ultimately connects with your dream clients. It’s about creating a powerful connection with your dream clients based on you being you - your most authentic and transparent self. Love this quote by Oscar Wilde that definitely rings true - “Be yourself; everyone else is already taken.”
