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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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    The fascinating adventures of Refrigerator Shopping… (Part 1)

    January 12, 2023 /

    It’s the beginning of 2023, and for me, it’s been a bit of a rocky start – with my New Year’s Eve CVD positive test, the cyclone rain bombs (and it’s still raining btw). And, finally, getting my Mom on a plane home… It was the best of times and the worse of times… 😉 I’m doing as much self-care as I can and focusing on what I’m grateful for… And one of those things is you! That’s why I wanted to share with you my spouse and I’s fascinating adventure of shopping for a refrigerator. I promise there will be some interesting lessons that will apply to your business.…

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    Shannon McCaffery
  • copywriting,  Entrepreneurs,  Marketing,  Prospects

    My Best Soulful Holiday Marketing Tips

    December 8, 2022 /

    Earlier this week, I was on the phone with a client who said – “I cringe when I think about creating and sending out an email where I’m selling something this holiday.” She’s someone who just doesn’t like marketing or selling. That’s one of the many reasons why we’re working together. I totally get it when I tell folks what I do, and their immediate response is, “Oh wow, let’s connect cuz I definitely don’t like marketing and would love your help.” If you’re someone who’s just not into marketing or wants to be guided and learn a bit about how it can help your business – I’m here for you.…

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    Shannon McCaffery
  • Challenges,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Overcoming Obstacles,  Questions

    This one question could make or break your business…

    December 1, 2022 /

    As an entrepreneur, I know how hard you work at and on your business. Sometimes it can be grueling and stressful, especially if you do it alone. And even if you have some help, it still can be exhausting and challenging. It’s mainly up to you to create a successful business and make money that will keep it running for many years. This brings me to the one question that could make or break your business… Before I ask you, I want you to think back to when you made the decision to start your business and make a go at being your own boss. What was the impetus that…

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    Shannon McCaffery
  • Balance,  Challenges,  Entrepreneurs,  Goals,  Implementation,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity

    Need a boost of productivity? I gotchu :-)

    November 3, 2022 /

    This might be the dreaded post here, calling you out on your productivity… Oh wait, that doesn’t sound good… apologies… Let’s reframe that – I want to inspire you with some ways you can boost your productivity. 🙂 How productive are you? Do you feel like you’re not getting enough done in your business? Could you use a boost? Or do you feel like you got it covered? It’s now November, and the holidays that are literally banging down your door won’t distract you from finishing up those last few projects, right? 🙂 Well, if you’re anything like me and have Cheryl’s holiday cut-out cookies, blueberry scones, best Thanksgiving stuffing muffins,…

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    Shannon McCaffery
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