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    The Productivity Secret That Will Change Your Life

    February 10, 2020 / 8 Comments

    One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done.  Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…

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    Shannon McCaffery
  • Attitude,  Challenges,  Coaching,  Entrepreneurs,  Motivation,  Overcoming Obstacles

    It all Boils Down to Courage- Do You Have What it Takes?

    May 30, 2013 / 1 Comment

    One of my favorite quotes is “Fall down 7 times, get up 8” by Buddha.  It’s such a subtle quote and so much where I’ve been these past 8 months. I can’t believe I haven’t written since October of last year!  Or maybe I can after I tell you all I’ve been going through—and it really does “all boil down to courage…” Have you ever had the rug pulled out from under you? Like really pulled hard and you land smack on your rear end in shock of what just happened.  Well, that’s what happened to me… My relationship of 12 years ended back in September of 2012, and that…

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    Shannon McCaffery
  • Balance,  Challenges,  Coaching,  Entrepreneurs,  Motivation,  Overcoming Obstacles,  Taking risks

    5 Steps to Daring Greatly and Living Authentically

    September 13, 2012 / 1 Comment

    It’s interesting how life throws these curve balls at you and even more interesting how you respond.  One thing I know for sure is that life is ALL about CHANGE—you have to simply just expect it and realize you absolutely have NO CONTROL What we need to do is simply prepare ourselves well with riding the waves… And that’s how this post came to be… the 5 Steps to Daring Greatly and Living Authentically… It’s funny how things happen—because I certainly don’t believe in coincidences…  The whole month of July I was away traveling— only home for 5 days, and they weren’t even consecutive days!  And on my last trip…

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    Shannon McCaffery
  • Communication,  Entrepreneurs,  Marketing,  Overcoming Obstacles,  Prospects

    What Do Your Customers Really Desire?

    May 31, 2012 / No Comments

    I wanted to continue my blog from last week where I discussed “What Your Customers Want to Buy,” followed up by this week where the focus is on “What Do Your Customers Desire.”  These questions are incredibly similar because a lot of the focus is on the outcome, not exactly a product or service. Remember people buy on emotion and then they rationalize with logic AFTER they purchase. That’s why what I’m about to tell you is REALLY cool and important. If you’re a student of Direct Response Marketing or a copywriter or a student of marketing, you’ve probably heard of Victor Schwab. If you haven’t, get on Amazon now…

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    Shannon McCaffery
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