• Marketing,  Product Launches

    What in the world IS a product launch anyway…

    Well, I’m writing this from 36k feet in the sky, heading to Arizona to attend Jeff Walker’s Product Launch Formula event and we also have our Product Launch Manager Platinum Coaching Group meeting.  The interesting thing when I fly is I often get asked the question of what I do.  And when I tell them I work with entrepreneurs and business owners to create information products and do their online product launches, they always ask me, “What is a product launch?” and they want to know more about them. So I thought this might make for an interesting blog post.  A product launch is an advertising event that promotes a…

  • Communication,  Entrepreneurs,  Marketing,  Product Launches

    The 3 Most Horrible Product Launch Mistakes Entrepreneurs Make and How You Can Avoid them!

    Back in 2007 when I met Jeff Walker at his first ever PLF  (Product Launch Formula) event in Denver, Colorado, I was amazed at what he’d done to make money with his products by turning his selling of them into a value added, value laden, fun and entertaining  “event.”  He actually created a product about these launch events and called it “Product Launch Formula.” I’ve been doing tons of product launches for my clients since then, and I’ve amassed a ton of information on how to be successful with your launches. I’ve also amassed just as much info on what not to do so your launches don’t turn into flops…

  • Attitude,  Balance,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Outcome,  Productivity,  Prospects,  Questions,  Survey Tips & Techniques

    It’s All About the Questions

    There is a quote by Albert Einstein that says “If you can’t explain it simply, then you don’t understand it well enough.” This quote says it all when it comes to the topic of this week’s blog. It’s ALL About the Questions! This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information.  Through this questioning process you will step closer to finding success in your business. Step #…

  • Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Product Launches,  Technology

    You created a blog… Now What?

    The beauty of blogs is that you don’t need to invest in software to maintain it. Blogs are maintained online and so you can access them anywhere and at any time, as long as you have an Internet connection. You just sign in to your blog account and you can create a post, edit post, change blog template, customize your blog and change blog settings easily. It is also very easy to add a lot of cool tools to your blog like an opt-in or subscription form so if you don’t already have a list it is a great way to start.  If you already have a list it’s also…

  • Coaching,  Communication,  Entrepreneurs,  Marketing

    Your Singing Frog Won’t Make You Rich If Nobody Sees It!

    There’s an old cartoon that taught me an interesting lesson. Odds are, you might have seen it a thousand times, but I bet you’ve never watched it as a learning tool for your business! In the cartoon, a man is down and out on his luck. Then, one eventful day, he finds a frog. But this is no ordinary frog… it can sing and dance! The man immediately sees dollar signs and realizes this little green guy will make him rich! So he rents out a theater and puts a sign in front of the building, saying “SINGING FROG!” Well, nobody comes to watch it. So he thinks for a…

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