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Epic Marketing Fails – omg
Last week, I did a case study on REI and how they’ve used Soulful Marketing Principles to build momentum and create incredible long-term success over 85 years… So this week, I thought it’d be interesting to share some epic marketing fails in business. I’ve already shared about an epic fail for me at the start of my entrepreneurial career a few weeks ago in this eNewsletter— if you missed it…5 Epic Marketing Fails & Lessons Learned: 1. Remember Gap’s Epic Logo Fail? They changed their logo and changed it back after 6 days. No other company has ever done that before in such a short time— on October 6, 2010, new logo, and…
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The launch that simply wasn’t
Have you ever launched a course, product, or service and felt like you worked your tail off, and then the big day came……and it was crickets? A few trickles of sales came in, yet overall, it was a bit of a disappointment. Well, this happens way more than you think. The reality is there are SO MANY VARIABLES you have to get right to create a significant amount of sales for a launch. Most experts don’t tell you that you’re more than likely to bomb on your first and even second launch. This is why, as a soulful marketer, I always want to be honest and give the truth about what…
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Clients & Customers, Communication, Entrepreneurs, Implementation, Marketing, Motivation, Outcome, Product Launches, Prospects
The Final Fridge Adventure (Part 2)
Last week I shared with you part 1 of my spouse and I’s fridge adventure. I shared with you some insights into the first two appliance stores we perused. And I gave you some takeaways of what to do and not do when it comes to your business and attracting clients. You can access it here. In this blog post, I want to tell you about the third place we visited to peruse refrigerators. It was a very different experience. This store was more of an upscale local appliance store. We bought our washer and dryer there, so we knew they were reasonably top-notch. And we like supporting our local businesses. As soon…
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Letting go of this one thing will help transform your business
When I was just starting my business in 2006, I simply wanted to get my foot in the door somewhere. I needed new clients and was doing everything I could to get them. The biggest source back then was going to live events consistently and always connecting with my mentor and his group of colleagues. (Before the social media craze.) What alluded me was that I was so desperate for clients I could have been more discerning. It was all about the hustle and bringing in money. I had just gotten laid off from my corporate job, and we had a big mortgage, taxes, and a stepson to put through school. I was…
