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Best Copywriting Formula that will help you promote and sell anything
Since I’ve been in business, I’m always searching for the best tool that can help me be a better entrepreneur AND help my clients as well. Over the years, I’ve collected HUNDREDS of courses, books, tools, tips, techniques, mindmaps, formulas, and more. And I do LOVE sharing what I learn in hopes it can help propel you onto more success in your work and your life. As I’ve talked about many times, I’m in the midst of taking several copywriting courses. And a fun fact, while in Las Vegas, I got to meet and hang out for the day with Parris Lampropoulus, who’s a legend in the direct response copywriting…
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What does a priest, a website, and a vacation all have in common?
We finally took a vacation last week. And I still can’t believe our last vacation was our honeymoon when we married in June 2019! Since my spouse is in medicine, with the pandemic, we wound up staying put for the duration. We did take some day trips here and there. And there’s nothing like taking a full seven days off and just getting out of dodge… Since it was the first trip out, we decided to pick a place we could drive to for now. I’ve been to almost every state in the U.S. (And around the world twice – thanks to my 20 years in corporate). Seattle was the one…
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27 Words that will help you attract your dream client
I just finished a three-month copywriting course that pretty much blew me away. One of the reasons is that the person that created the course, Csaba Borzási, studied under all the copywriters I had and culled all that information into one course. Plus, he gave away some fantastic bonuses. I wanted to share one of these insightful bonuses with you in this week’s email. I am giving you the 27 words that will guide you to attract your dream clients and help propel your business. Before I share them with you, these words are not life-changing. Yet when you read them, it will make sense and help you in your quest to…
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Cures for the horror of the blank page
I was doing some research for a book publishing client. One of the projects we’re working on is creating a brand new lead generator, and I’m writing the email follow-up sequence. In my research, I came across this quote from Ernest Hemingway: “Writing at its best can be a lonely life.”(As an aside, I’d highly recommend his memoir – A Movable Feast.) When you’re writing or doing anything creative – you’re spending a lot of time alone with your words and ideas. It can cause some anxiousness, overwhelm, and even writer’s (or creativity) block. It’s real – the anxiety of staring at a blank (or canvas, social media post, and…