Soulful Marketing Blog

Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

  • Home
  • For Mindful Purpose-Driven Entrepreneurs
  • Books You Gotta Read!
  • About Shannon
  • Contact
  • Home
  • For Mindful Purpose-Driven Entrepreneurs
  • Books You Gotta Read!
  • About Shannon
  • Contact

Latest Posts:

  • I read something this weekend that I can’t stop thinking about
  • No matter how much you think you’re prepared for something…
  • How life sometimes feels like a continuous excavation in grief
  • The real reason you’re procrastinating about “that project…”
  • The Journey of “There’s always a way…”

Pages:

  • Best Books to Read!
  • For Mindful Purpose-Driven Entrepreneurs
  • About Shannon
  • Contact
  • Marketing,  Product Launches

    What in the world IS a product launch anyway…

    February 6, 2020 / No Comments

    Well, I’m writing this from 36k feet in the sky, heading to Arizona to attend Jeff Walker’s Product Launch Formula event and we also have our Product Launch Manager Platinum Coaching Group meeting.  The interesting thing when I fly is I often get asked the question of what I do.  And when I tell them I work with entrepreneurs and business owners to create information products and do their online product launches, they always ask me, “What is a product launch?” and they want to know more about them. So I thought this might make for an interesting blog post.  A product launch is an advertising event that promotes a…

    Read More
    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Outcome,  Productivity,  Prospects,  Questions,  Survey Tips & Techniques

    It’s All About the Questions

    March 22, 2012 / No Comments

    There is quote by Albert Einstein that says “If you can’t explain it simply, then you don’t understand it well enough.” This quote says it all when it comes to the topic of this week’s blog. It’s ALL About the Questions! This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information.  Through this questioning process, you will step closer to finding success in your business. Step # 2…

    Read More
    Shannon McCaffery
  • Coaching,  Communication,  Dog Marketing,  Entrepreneurs,  Marketing,  Taking risks

    Product Launch Disasters, Delayed Planes & Flat Tires

    June 23, 2010 / 2 Comments

    What do you think these three things have in common?  Well besides the obvious, that we wouldn’t want any of these to happen to us, or wish them upon anyone else… The commonality in these three things, is each of them has happened to me… Thankfully only two of them have happened in one week, the other one occurred many moons ago.  So the two I had happen to me this week are the flat tire and the delayed plane. The ironic part about the delayed plane is not once in my 7 trips I’ve taken this year was I ever delayed or have any issues flying.  So the one…

    Read More
    Shannon McCaffery
  • Coaching,  Communication,  Entrepreneurs,  Marketing

    Missed Product Launch Opportunities or Creating Money-Making Products….

    June 10, 2010 / No Comments

    Hmm, as I sit here in my comfortable laid back office, enjoying this amazing spring type weather in June in Jersey, the dog is sleeping at my feet, and I’m having twinges of second thoughts for having to cancel my trip this week to Jeff Walker’s Platinum Product Launch Mastermind Group. I know, I know, I made my decision and it’s all said and done, but it doesn’t stop those thoughts, you know the ones that just pop in your head to mess you up. Those thoughts driven by the ego to stop you in your tracks… Thank goodness I can recognize them right away now and not pay them…

    Read More
    Shannon McCaffery

Categories

  • AI – ChatGPT
  • Alchemy
  • Attitude
  • Balance
  • Blogging
  • Challenges
  • Clients & Customers
  • Coaching
  • Communication
  • copywriting
  • Dog Marketing
  • Entrepreneurs
  • Goals
  • Implementation
  • Marketing
  • Media
  • Mindset
  • Motivation
  • Mystery
  • New Year
  • Outcome
  • Overcoming Obstacles
  • Procrastination
  • Product Creation
  • Product Launches
  • Productivity
  • Prospects
  • Questions
  • Risk
  • Survey Tips & Techniques
  • Taking risks
  • Technology
  • Testimonials
  • To Do List
  • Uncategorized
  • Website

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Follow Us

© 2026 McCaffery Communications, LLC.
  • Home
  • For Mindful Purpose-Driven Entrepreneurs
  • Books You Gotta Read!
  • About Shannon
  • Contact