Soulful Marketing Blog

Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

  • Home
  • For Mindful Purpose-Driven Entrepreneurs
  • Books You Gotta Read!
  • About Shannon
  • Contact
  • Home
  • For Mindful Purpose-Driven Entrepreneurs
  • Books You Gotta Read!
  • About Shannon
  • Contact

Latest Posts:

  • I read something this weekend that I can’t stop thinking about
  • No matter how much you think you’re prepared for something…
  • How life sometimes feels like a continuous excavation in grief
  • The real reason you’re procrastinating about “that project…”
  • The Journey of “There’s always a way…”

Pages:

  • Best Books to Read!
  • For Mindful Purpose-Driven Entrepreneurs
  • About Shannon
  • Contact
  • Balance,  Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List,  Website

    5 Goals to Achieve This Year

    March 9, 2017 / 1 Comment

    If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year. Remember you are never going to know if you are capable of something if you don’t take that first step. 1. Go small This may be a big one to start with but here goes-Downsize.  Look at all aspects of your business whether that includes employees, vendors or service providers.  If you find that there is a way for ONE provider to handle multiple jobs than cut back.  This may sound strange but sometimes less is more when…

    Read More
    Shannon McCaffery
  • Implementation,  Marketing,  Product Launches,  Survey Tips & Techniques

    Here’s How to Get a HUGE Jump on Creating an Amazing Year in Your Business…

    January 17, 2017 / 1 Comment

    At any time of the year, it’s important for one to stop and take a look and access your year: where you are or aren’t in your business? Do you like what you see? What issues are raising your anxiety level? How is your bottom line? Have you achieved all the goals you set in January? If not, then why? Now these questions can cause a lot of emotional pain and angst but they don’t have to. Why not see them as opportunities instead? And as an opportunity these exact issues could bring you more money in the bank. And who doesn’t need this? So how can you turn these issues into opportunities and get…

    Read More
    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List

    How to Take Bigger Risks This Year

    January 5, 2017 / No Comments

    Something fascinating happened to me a few years ago that was worth repeating. I had this experience that totally changed my perspective on how I would think and do things in my business and my personal life. Here’s what happened— I had decided to go to the DMV, yes everyone’s favorite place to make jokes about.  I had been putting it off for almost a year and I had to finally deal with getting a new title. I actually wanted to cross if off my to-do list!  (I had paid off my car loan—yeah, and needed to get the lien holder name off my car title.) I had a phone…

    Read More
    Shannon McCaffery
  • Attitude,  Clients & Customers,  Entrepreneurs,  Marketing,  Prospects

    Never Ever Cold Call Again to Get New Clients!

    January 4, 2017 / 4 Comments

    Something I learned over 6 years ago from “the Millionaire Maker” Dan Kennedy is that in order for you not to do cold calls, and to not be stressing out where your money will come from each month— you need to create a “lead generation funnel.” I not only learned it from him, but I also shared the stage with him where he asked me to share the strategies I used to help grow my business here are a few of them below. What you need to pay real attention to is that After I did that, created and implemented those strategies… I never had to worry about getting any…

    Read More
    Shannon McCaffery
  • Attitude,  Challenges,  Entrepreneurs

    We Got This! Inspiring Resources to Help With After the Election & Beyond

    November 10, 2016 /

    Wow, wow, wow, who knew the election of 2016 would go down as an infamous one in our nations’ history?!  This won’t be a bashing of either side of the aisle, as I believe there’s much finger pointing going on already and it truly is not helping. I’m writing this to share a how we totally got this and we need to use this to come together. Because I think this election serves something even bigger and greater.  It’s a huge wake-up call that we can’t keep doing “business as usual” as a nation any longer. When you look back at our history, great change happened because of huge adversity…

    Read More
    Shannon McCaffery
  • Balance,  Coaching,  Dog Marketing,  Implementation

    What My Chestnut Chasing Dog Taught Me About Implementation & Getting More Done!

    September 18, 2015 /

    It’s fall here in Virginia and I know that not only because there’s a little chill in the air, and … I know because now when I got to hiking with my rescue dog Lily, she chases after all the chestnuts falling from the trees.  The whole scene is actually quite comical, albeit sometimes a little frustrating.  We get a pretty good pace going, then all of sudden we come across this huge patch of several hundred chestnuts on the ground and more falling. (In fact, I have to be careful and often dodge those falling from the trees or they get me right on the old noggin.) As soon as Lily sees…

    Read More
    Shannon McCaffery
  • Challenges,  Coaching,  Entrepreneurs,  Marketing

    The Secret Mysteries of Entrepreneurship

    August 26, 2015 /

    This journey of entrepreneurship has been a fascinating 9 years.  One with many amazing rides, bumps in the road, flies on the windshield, savory and also loving adventuress moments.  I wouldn’t trade it for anything… What I have discovered from this journey of the past 3 years, are some amazing entrepreneurial secrets that I wanted to share with you.  It all started after my father passed away and the spiral upward and downward consumed me. From ending a 12 year relationship and being single again. To Finally realizing I was no longer being served by living in the northeast any longer. I was not and never will be a Jersey…

    Read More
    Shannon McCaffery
  • Blogging,  Communication,  Entrepreneurs,  Marketing,  Prospects

    The Simplest Secret to Getting More Clients/Customers (AKA More conversions :-)

    October 17, 2013 / No Comments

    Being in marketing for what feels like a lifetime, the ONE things all my clients struggle with is how do they get more new clients/customers? And– how do they get  more people to convert on their websites and get into their marketing funnel?  I’d like to tell you that the REAL answer is incredibly sophisticated and complicated. But, it’s really not, it really IS simple, what I’m about to reveal to you.  And you have to understand that this is not rocket science and it’s something you probably already know. .. The SECRET to getting more Clients/Customers- is you HAVE to BUILD a RELATIONSHIP with them FIRST– BEFORE you ask them…

    Read More
    Shannon McCaffery
  • Attitude,  Challenges,  Coaching,  Entrepreneurs,  Motivation,  Overcoming Obstacles

    It all Boils Down to Courage- Do You Have What it Takes?

    May 30, 2013 / 1 Comment

    One of my favorite quotes is “Fall down 7 times, get up 8” by Buddha.  It’s such a subtle quote and so much where I’ve been these past 8 months. I can’t believe I haven’t written since October of last year!  Or maybe I can after I tell you all I’ve been going through—and it really does “all boil down to courage…” Have you ever had the rug pulled out from under you? Like really pulled hard and you land smack on your rear end in shock of what just happened.  Well, that’s what happened to me… My relationship of 12 years ended back in September of 2012, and that…

    Read More
    Shannon McCaffery
  • Balance,  Challenges,  Coaching,  Entrepreneurs,  Motivation,  Overcoming Obstacles,  Taking risks

    5 Steps to Daring Greatly and Living Authentically

    September 13, 2012 / 1 Comment

    It’s interesting how life throws these curve balls at you and even more interesting how you respond.  One thing I know for sure is that life is ALL about CHANGE—you have to simply just expect it and realize you absolutely have NO CONTROL What we need to do is simply prepare ourselves well with riding the waves… And that’s how this post came to be… the 5 Steps to Daring Greatly and Living Authentically… It’s funny how things happen—because I certainly don’t believe in coincidences…  The whole month of July I was away traveling— only home for 5 days, and they weren’t even consecutive days!  And on my last trip…

    Read More
    Shannon McCaffery
  • Implementation,  Marketing,  Product Creation,  Product Launches

    5 Strategies to Make Your Products Stick

    July 19, 2012 / No Comments

    Having worked with lots of entrepreneurs to help them create their information products, I’ve discovered this easy way to increase your stick rate.  If you don’t know what that means, it’s how to have someone who bought your product keep it so they don’t return it. Here are 5 proven ways that you can use one or more of them to increase your products stick rate and get more of your customers hanging onto the product they bought. Strategy #1-  Create a Quick Start Video—This is huge— create a video and walk them through step-by-step exactly what’s in the product and HOW to use it.  What do they do first,…

    Read More
    Shannon McCaffery
  • Coaching,  Entrepreneurs,  Implementation,  Marketing,  Product Creation,  Productivity

    The Real “How” to Create Your Own Info Products

    June 29, 2012 / 1 Comment

    One of the things I’ve discovered is that there are tons and I mean tons of information out there on how to create products and how to market them… Yet, the one thing I saw that was missing was something that was really clear and simple about “how” to do it… So I came up with some basic principles that will help folks on how to do it— You have to survey your audience and find out what they want and how they want it delivered and how to price it, which you can get that info from this blog—  Once you know which product to create– then you need…

    Read More
    Shannon McCaffery
  • Challenges,  Clients & Customers,  Entrepreneurs,  Product Creation,  Product Launches,  Prospects,  Questions,  Survey Tips & Techniques

    First Steps You MUST Take to Creating Your Information Products

    June 14, 2012 / 1 Comment

    One of the many services I offer is working with clients to help them create their products and then launch these products for them.  The question I always get over and over and over again is—“How do I know what product to create?”  This is an incredibly important question and often hard to figure out and most of my clients before they worked with me used all sorts of Google algorithms and some even used the pasta method, which I wouldn’t recommend.  The important note here is most guessed and did many other things. The funny thing is THE best thing they could have done to find this out was…

    Read More
    Shannon McCaffery
  • Communication,  Entrepreneurs,  Marketing,  Overcoming Obstacles,  Prospects

    What Do Your Customers Really Desire?

    May 31, 2012 / No Comments

    I wanted to continue my blog from last week where I discussed “What Your Customers Want to Buy,” followed up by this week where the focus is on “What Do Your Customers Desire.”  These questions are incredibly similar because a lot of the focus is on the outcome, not exactly a product or service. Remember people buy on emotion and then they rationalize with logic AFTER they purchase. That’s why what I’m about to tell you is REALLY cool and important. If you’re a student of Direct Response Marketing or a copywriter or a student of marketing, you’ve probably heard of Victor Schwab. If you haven’t, get on Amazon now…

    Read More
    Shannon McCaffery
  • Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Motivation,  Prospects,  Survey Tips & Techniques

    What Do Your Customers Want to Buy?

    May 24, 2012 / No Comments

    I’ve been asked this question over 1,000 times— what do my customers want to buy? And another question I get is– how can I figure out what product or service to create so they will buy it from me?  And I get a million more.  Here’s the real scoop on what people want to buy, and I want to give you as much information as I can so you can be incredibly successful in creating the best products and services for your clients and customers. I stumbled upon this book years ago—7 Steps to Freedom II: How to Escape the American Rat Race, by Benjamin Suarez. It’s a rather dated…

    Read More
    Shannon McCaffery
1617181920

Categories

  • AI – ChatGPT
  • Alchemy
  • Attitude
  • Balance
  • Blogging
  • Challenges
  • Clients & Customers
  • Coaching
  • Communication
  • copywriting
  • Dog Marketing
  • Entrepreneurs
  • Goals
  • Implementation
  • Marketing
  • Media
  • Mindset
  • Motivation
  • Mystery
  • New Year
  • Outcome
  • Overcoming Obstacles
  • Procrastination
  • Product Creation
  • Product Launches
  • Productivity
  • Prospects
  • Questions
  • Risk
  • Survey Tips & Techniques
  • Taking risks
  • Technology
  • Testimonials
  • To Do List
  • Uncategorized
  • Website

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Follow Us

© 2026 McCaffery Communications, LLC.
  • Home
  • For Mindful Purpose-Driven Entrepreneurs
  • Books You Gotta Read!
  • About Shannon
  • Contact