There’s got to be a better way.

Core Article: There’s got to be a better way.

Paragraph I’m Pondering: “Staying in this magic flow…”

Powerful Affirmations to Inspire: “I lead with vision, I execute with purpose…”

Book Review: Keep Going: 10 Ways to Stay Creative In Good Times And Bad by Austin Kleon

Cool Stuff: Where did this multi-gadget tool get its name?

AI Info & Resources: “Inside the AI content boom.” Hmmmm

There’s got to be a better way.

Have you ever felt like you’re doing everything right… But still hiding?

Maybe you’re showing up for clients, delivering results, and staying busy. Yet, somewhere deep inside, there may be some quiet whispers:

“What if I finally launch/promote this thing I care about…
“And what if no one shows up?”

Yeah. I know both of those well.

A couple of months ago, a long-term client and I ended our working engagement.

And when we agreed to both move on — all I felt was relief.

It was nonstop travel. 24/7 support. The money was great — yet I was exhausted. My body, my spirit, and creativity were paying the price.

That relief? It was a wake-up call.

Yet, somewhere in that quiet space, I finally heard the fear that’s haunted me for years:

“If you build it, what if no one comes?”

You might be familiar with the sometimes endless loop that comes next:
– Work with clients.
– Take a break.
– Try to launch something on your own.
– Feel fear.

So you keep hiding and taking on more clients, yet again putting building your own brand on hold.

It reminds me of that quote from The Godfather: “Every time I try to get out, they pull me back in.”

Yet, earlier this year, something changed. I put a stake in the ground. I made a declaration: “No more waiting, Shannon.“

I finally launched the thing I’d been carrying for years — the Soulful Marketing Accelerator. And as of May 21, we wrapped the first round of Founding Members.

It was real. Raw. Heartfelt. And it reminded me: People like us are craving something different.

And even after I launched… There was a bit of fear: “Am I giving them enough value and then some?”

Here’s the truth: waiting has a cost. The longer I waited, the more confidence I lost. The more energy I drained. The more trust I eroded with myself.

This was my line in the sand. No more waiting. No more hiding.

Let’s move beyond marketing that manipulates. Let’s look at a new way to grow — one rooted in meaning, mission, and genuine connection.

So here it is: I’ve already come out of one closet in my life. 😉 Now I’m coming out of this one — the entrepreneurial closet.
The one where you and I play small and pretend we’re not ready.

The one where we hide the programs we know can change lives.
The one where we keep waiting to be chosen.

I’m choosing myself and this movement. I’m choosing you — if you’ve been quietly whispering: “It’s time to get my course, book, program, or more out there. AND, there’s got to be a better way to do it.”

Because Soulful Marketing is the better way.

The Soulful Marketing Accelerator isn’t just another program. It’s based on Soulful Marketing, which is a movement. It was born from this truth:

“There’s got to be a better way.“

Not traditional branding. Not manipulative funnels with upsells, downsells, fake scarcity, and countdown clocks.

Soulful Marketing is a movement that says:

Lead with your mission and values.
Authenticity and building trust attract your dream clients
It’s about creating and building genuine connections, not selling.
Your story matters.
Giving value and overdelivering is how you attract your dream clients
You don’t have to sell your soul to grow your business

It’s not about:

Selling — it’s about attracting.
Pressure — it’s about presence.
Growing a huge list — (the truth is you can create a lot of success with 1,000 people).
It’s about growing trust.

Here’s what I now know: When we stop waiting — we start leading.

And if you’ve ever feared putting your full self out there — I see you.
Your dream clients? They’re not waiting for perfect. They’re waiting for YOU to show up.

So this is me. Showing up. Again. Louder. Clearer. Braver.

If you’ve been stuck in that same cycle — client work, fear, waiting, repeating — I see you. And I want to remind you:

No more waiting. It’s Your Time to Be Seen

You don’t have to have it all figured out. You don’t need a massive audience. You just need the courage to stop hiding.

Because the world doesn’t need another perfect funnel, it needs your story. Your voice. Your way.

And if this message speaks to you, would you do me a favor?

Please share this post with someone you care about.

Let someone else know they’re not alone in their entrepreneurial journey.

Together, we’re doing this.

Thank you for being on this journey with me. And remember, I’m here for you, just hit reply. My hands are always at your back.

Hope you had a wonderful Memorial Day holiday last weekend. Here’s to summer, beaches, oceans, sun, sand, mountain hikes, BBQs, and more.

Paragraph I’m Pondering

“Teaching people doesn’t subtract value from what you do; it actually adds to it. When you teach someone how to do your work, you are, in effect, generating more interest in your work. People feel closer to your work because you’re letting them in on what you know.”
~ Austin Kleon, Show Your Work: 10 Ways to Share Your Creativity and Get Discovered

Powerful Affirmations To Inspire

“I lead with vision, I execute with purpose, and I receive results beyond expectation.”
“I am attuned to the infinite supply of the Universe—my wealth is always expanding.”
“I align with the energy of peace, and from that peace, I create powerfully.”

Book Review

Keep Going: 10 Ways to Stay Creative In Good Times And Bad by Austin Kleon

Cool Stuff

Interesting insights into the rise and fall of American cities during the pandemic.
Before starting or growing your business, here’s some interesting stuff from Harvard about who you are as a leader and business owner.
Why is that multi-tooled gadget called a “Swiss Army Knife?”

AI Info and Resources

How AI is helping companies make 3D animation interactions 100 times faster. Hmmm….
Inside the AI Content Boom: What Creators Are Gaining (and Advertisers Are Questioning)
AI roleplay startup raises $13.7M to help sales teams practice their pitches

Weekly Photos

It won’t be an eNewsletter without Emma showing up a few times. There she is, all worn out on the couch after our walk, trying to get some sleep, and hears me coming…
I’m all about interesting signs sometimes, the physical ones. This is one you want to take heed of in the dead of winter.
This was fun; it was my first time attending the Mushroom Festival in McCloud, CA. Loved it. Such a beautiful day. In this pic, you can kind of see Mt. Shasta in all her glory in the background.
Here we are, Alice, I, and our friend Robin. Fun was had by all.
There’s Emma, she’s like a kid, putting her feet on the kitchen table.
These daiseys were just too perfect not to snap a quick shot.
Here’s Mt. Shasta close up in all her winter beauty. I took this pic from the window of the car. I know, kind of crazy. I loved it so much I just ordered a print of it for my wall… 🙂

NEW P.S. This is me being bold. 🙂 I’m going to run the Soulful Marketing Accelerator Cohort again. If you’re longing to be around like-minded people and want to move through your fears to create an even more successful business built upon your purpose and values, and based on authenticity, while attracting your dream client and more success... Welllll. Go here to be first in line when I open the doors again. Would love to have you.

P.S.S. Whenever You’re Ready: Here are 3 Ways I can make an impact on creating greater success in your business using marketing that’s aligned with your mission and values without feeling like you’re selling your soul.

1. Make Money Now Sheet – It’s one of the bonuses in my 7-Step Soulful Marketing System. I wanted to give it to you for free to help you create more success.

2. Love Books Like I Do? – I’m always reviewing the best nonfiction books – Where Buddha Meets Business.

3. Get my proven 7-Step Soulful Marketing System. It gives you the framework you need to implement authentic and connected marketing using online customer experiences and launching your products, services, or courses. It will help you create greater success.

It’s a simple system, especially if you love to read like me. There’s no video or audio. Plus, you get my proven templates, tools, and worksheets, all with tremendous value. And I’m pricing it incredibly low so it can be more accessible to more people. 🙂

Did someone forward this to you? If so, get this eNewsletter regularly with my compliments by clicking this link. And if you’re in the mood to share, simply send this URL to others: https://www.soulfulmarketingsystem.com/soulful-marketing-enewsletter.

I appreciate your sharing. Thank you!

Some legalese: Copyright © 2025 SoulfulMarketing.com All rights reserved. SoulfulMarketing.com is a division of McCaffery Communications LLC. All rights reserved. You may forward this to others. Yet, no reproducing, republishing in any other form or by any other means without written permission.

Let’s Connect on Social Media!
Facebook

Instagram

Please follow and like us: