-
Alchemy, Challenges, Clients & Customers, Coaching, Goals, Implementation, Outcome, Overcoming Obstacles, Product Creation, Taking risks
What kind of help do you give your clients or colleagues?
Have you ever worked with a client who had some specific things they wanted you to help them with and you weren’t sure these things would work? What did you do? 1. Did you go along with them and give them advice and simply do the work they wanted? 2. Or did you tell them their plan had some flaws and wasn’t as good as it could be, and you proposed to help them come up with an even better plan? Seth Godin recently mentioned this kind of help in his blog. The second option is actually rarer – and in fact, more useful. Plus, it’s a bit harder to do. You have…
-
Busting the Magic Bullet Myth
I don’t usually “bust” anything in these emails, and today is an exception. I’ve had several prospects take me up on my offer of scheduling a complimentary call with me this past few weeks. Honestly, I LOVE doing these calls. My favorite thing about these calls is for that hour. I can practice my listening skills and help someone with a significant challenge and give them at least one or more solutions to guide them to their answer. Another reason I love these calls is that it’s an opportunity to get access to my dream client and find out what makes them tick. Such as – what are they struggling…
-
The shower debacle – guides are essential!
It’s hard to believe it’s already been six weeks since we’ve been in our house. And we definitely love it and the dogs too! We created a long term plan of some things we want to change and renovate. What we didn’t expect was that we’d have to do some now. On Sunday, I hear a yell from the bathroom for help. It’s my spouse who’s standing there, holding the shower door that had fallen off. I went in to help her and saw that the hinge had broken. So what do you do when that happens? Of course, you Google “fix shower door!” We found a shower glass replacement…
-
Boots on the ground marketing…
Have you ever done any “boots on the ground” type of marketing? You know, the kind that involves going door to door, or maybe setting up a table at a fair or a booth at an event? This type of marketing can be the most rewarding and yet the most exhaustive as well. The interesting thing to note is that when it’s done well, it REALLY works. What does done well essentially mean: In Your Marketing Materials – Take a direct response approach where you’re using these 5 elements of the sales message: Check out my friend and stellar copywriter Julie– Make sure you have defined your dream client(s) and where…