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Attitude, Balance, Blogging, Challenges, Clients & Customers, Communication, Entrepreneurs, Implementation, Motivation, Mystery, Productivity, Survey Tips & Techniques
Solving the Mystery of What Your Clients Want
Whether you are an entrepreneur or working directly with clients starting from scratch with a new idea is hard, especially when it comes to creating new products. Knowing exactly what your clients need and are looking for is pretty much like a guessing game. Unless… you know the secret of predicting exactly what your clients want and are looking for. Today, I am going to share that secret with you. In fact, it is extremely simple…all you have to do is ASK THEM. The key to this “Secret” is realizing the core of what your clients or prospects want lies in doing a survey—asking a series of questions: What do…
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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology
Commit to Your Plan to Create Success
I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.” He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why. So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…
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Blogging, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology, Website
Whose Shoes Are You Walking In?
Your customers, (this includes those that have not bought anything from you but who have read your blog and subscribed to your newsletter or visited your website) look to you for help, motivation, advice, entertainment, and valuable information. To really do this effectively you have to walk in your customers shoes. Everyday I encounter businesses that really miss the mark on this. One way to really get this is to BE your customer. Go to your website, cruise it like a potential customer, sign up for your optins. Even better, get your friends, colleagues, and those that work for you to do the same. Have them document what they see…
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Are you giving your clients/customers an Oprah Experience?
I’ve always wanted to be in the audience for the Oprah show, but it just was never the right time. In fact, I’ve been in the audience for a lot of shows since I live so close to New York City. I saw Phil Donahue way back in the day, and he even posed for a photo with me and my mom who of course asked a question and was on camera! I’ve seen David Letterman (when he was at NBC), Rosie O’Donnell Show, Saturday Night Live (when Ellen Degeneres was the host), Ellen Degeneres Show (when I was out in LA celebrating my 40th birthday), Tyra Banks, Jane Pauley…