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Here’s How to Get a HUGE Jump on Creating an Amazing Year in Your Business…
At any time of the year, it’s important for one to stop and take a look and access your year: where you are or aren’t in your business? Do you like what you see? What issues are raising your anxiety level? How is your bottom line? Have you achieved all the goals you set in January? If not, then why? Now these questions can cause a lot of emotional pain and angst but they don’t have to. Why not see them as opportunities instead? And as an opportunity these exact issues could bring you more money in the bank. And who doesn’t need this? So how can you turn these issues into opportunities and get…
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Clients & Customers, Communication, Entrepreneurs, Marketing, Product Launches, Survey Tips & Techniques
The Anatomy of Creating a Survey
Over the last couple of weeks, we have gone over steps on how to know what your clients/customers want through creating surveys and writing out our questions. Today, I want to put all that information together and show you the anatomy of a survey. Other people might try to make this process really complicated or complex, yet the process is REALLY simple. And if you follow this process, I promise, you will discover EXACTLY what your customers want and then all that’s left to do is to create it! So after you’ve created your survey- here’s what you need to think about and plan: Survey Time Frame In order to…
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Clients & Customers, Communication, Entrepreneurs, Product Launches, Questions, Survey Tips & Techniques
How to Ask Questions in the Right Order
You know the whole chicken-egg theory, what came first? Well when you’re creating your questions for a survey, this can also be true. Experts argue whether you should ask demographic information upfront, in the end, or not at all. Then others argue about whether they should be optional to answer or not. What I know after doing surveys for over 20 years, is that the right order of your questions does matter. And the best order I’ve found is to: Ask easier questions first Move into more complicated questions that flow End with asking easier questions again. For example, do they get your newsletter, will they want the product as…
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Attitude, Balance, Challenges, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Marketing, Outcome, Productivity, Prospects, Questions, Survey Tips & Techniques
It’s All About the Questions
There is quote by Albert Einstein that says “If you can’t explain it simply, then you don’t understand it well enough.” This quote says it all when it comes to the topic of this week’s blog. It’s ALL About the Questions! This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information. Through this questioning process, you will step closer to finding success in your business. Step # 2…
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Attitude, Balance, Blogging, Challenges, Clients & Customers, Communication, Entrepreneurs, Implementation, Motivation, Mystery, Productivity, Survey Tips & Techniques
Solving the Mystery of What Your Clients Want
Whether you are an entrepreneur or working directly with clients starting from scratch with a new idea is hard, especially when it comes to creating new products. Knowing exactly what your clients need and are looking for is pretty much like a guessing game. Unless… you know the secret of predicting exactly what your clients want and are looking for. Today, I am going to share that secret with you. In fact, it is extremely simple…all you have to do is ASK THEM. The key to this “Secret” is realizing the core of what your clients or prospects want lies in doing a survey—asking a series of questions: What do…
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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology
Commit to Your Plan to Create Success
I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.” He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why. So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…
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Blogging, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology, Website
Whose Shoes Are You Walking In?
Your customers, (this includes those that have not bought anything from you but who have read your blog and subscribed to your newsletter or visited your website) look to you for help, motivation, advice, entertainment, and valuable information. To really do this effectively you have to walk in your customers shoes. Everyday I encounter businesses that really miss the mark on this. One way to really get this is to BE your customer. Go to your website, cruise it like a potential customer, sign up for your optins. Even better, get your friends, colleagues, and those that work for you to do the same. Have them document what they see…
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Are you giving your clients/customers an Oprah Experience?
I’ve always wanted to be in the audience for the Oprah show, but it just was never the right time. In fact, I’ve been in the audience for a lot of shows since I live so close to New York City. I saw Phil Donahue way back in the day, and he even posed for a photo with me and my mom who of course asked a question and was on camera! I’ve seen David Letterman (when he was at NBC), Rosie O’Donnell Show, Saturday Night Live (when Ellen Degeneres was the host), Ellen Degeneres Show (when I was out in LA celebrating my 40th birthday), Tyra Banks, Jane Pauley…
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Picking, Choosing & Investing In the Best Resources For Your Business
So the groundhog didn’t see his shadow and they’re claiming we’re in for an early spring. I’m all for that after we in the northeast have been slammed since December with lots of snow. Thank goodness this week the temperatures are getting warmer and all that snow is finally starting to melt. So I thought this was the perfect time to get an early start on some spring cleaning of sorts. The word for this week is “Resources.” I speak to a lot of my clients about how to pick, choose and invest in the best resources that fit their business. The one thing that I have a lot of and…
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How to break through all the “noise” and SELL something!
This time of the year is particularly difficult to get your message across because we’re bombarded by a larger volume of messages than probably any other time of the year. Everyone, it seems, is trying to “cash” in on Christmas and the holidays. I mean you can’t blame them, it is the most profitable time of the year. I’ve spoken to some business owners who tell me they make 50% or more of their income from the year at Christmas time. Yikes, that could make or break your company. Well, that’s why I decided to write this article because I’d love to help you “break-through” the “noise” and the clutter…
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How to Quickly and easily read the minds of your prospects
I used to think it’d be really cool if I had this magical power to read people’s minds. I mean how cool would that be, right? It certainly would take a lot of guesswork out of what I do with my clients! In fact, one of the main questions I ask my clients is to tell me what keeps their prospects awake at night and what are their prospect’s biggest fears and frustrations. Nine times out of ten they can’t answer this question, which is not out of the ordinary. One of the biggest things I work on with my clients is honing in on “Who” their ideal client really…
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Missed Product Launch Opportunities or Creating Money-Making Products….
Hmm, as I sit here in my comfortable laid back office, enjoying this amazing spring type weather in June in Jersey, the dog is sleeping at my feet, and I’m having twinges of second thoughts for having to cancel my trip this week to Jeff Walker’s Platinum Product Launch Mastermind Group. I know, I know, I made my decision and it’s all said and done, but it doesn’t stop those thoughts, you know the ones that just pop in your head to mess you up. Those thoughts driven by the ego to stop you in your tracks… Thank goodness I can recognize them right away now and not pay them…