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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology
Commit to Your Plan to Create Success
I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.” He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why. So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…
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Blogging, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology, Website
Whose Shoes Are You Walking In?
Your customers, (this includes those that have not bought anything from you but who have read your blog and subscribed to your newsletter or visited your website) look to you for help, motivation, advice, entertainment, and valuable information. To really do this effectively you have to walk in your customers shoes. Everyday I encounter businesses that really miss the mark on this. One way to really get this is to BE your customer. Go to your website, cruise it like a potential customer, sign up for your optins. Even better, get your friends, colleagues, and those that work for you to do the same. Have them document what they see…
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Are You a Guest Blogger?
Let’s take a step further and talk more about a terrific technique for developing content – it’s guest blogging on other sites and inviting guest bloggers to your site. This technique allows you to get fresh content for your site without taking up a big amount of your time. It’s all about leveraging other peoples content. At the same time if you are guest posting on another blog you can repurpose a post or article from your archive. You are in front of a new audience so to them it will be a brand new post. Guest posting shows that you are connected to other experts in your field and also…
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What’s all the Fuss About EzineArticles.com and Content Anyway?
Having a blog should be a key part of your strategy to drive traffic to your website. Search engines love blogs because they are so timely and are constantly adding things to keep folks informed and up-to-date. Yet, here’s the deal: if your content isn’t any good, all the search engine results in the world will not help you. You really have to develop your valuable content first. High quality content is crucial to fuel your business and increase traffic to your website. Content alone can entice the reader to check out your website and return for more. Therefore the content you deliver must be valuable, giving helpful tips and…
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Blogging, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Product Launches, Technology
You created a blog… Now What?
The beauty of blogs is that you don’t need to invest in software to maintain it. Blogs are maintained online and so you can access them anywhere and at any time, as long as you have an Internet connection. You just sign in to your blog account and you can create a post, edit post, change blog template, customize your blog and change blog settings easily. It is also very easy to add a lot of cool tools to your blog like an opt-in or subscription form so if you don’t already have a list it is a great way to start. If you already have a list it’s also…
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What is a blog, really?
I’ve had this blog for 4 years now, which is totally hard to believe… and it’s been a terrific tool for me and my business. So I thought it would be helpful to give you some tips about what a blog is and how to best take advantage of it in your business.. Blogs have gained a lot of notoriety in this techno world we live in because in an instant you have access to information on almost any subject or question you might have. And I know you can’t believe everything you read on the Internet but it’s all about adding value and giving terrific content. What is a…
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Make Every Minute Count
These past few weeks have been as crazy busy as ever for me and I’m trying to figure out why. It’s August, shouldn’t everyone be on vacation?! Of course, I won’t ever figure out the Universe and how it works, but I have given myself permission to stop and make every minute count – something that was a powerful lesson when I decided to take a last minute trip to New Orleans to visit my Dad. I wasn’t expecting to write about this week, and because I’ve been SO busy, I haven’t posted a blog in a long while…so as I’m sitting here trying to figure out what to write, this…
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Is resistance the “real” dream killer?
Much debate goes on about what kills dreams these days, and of course there are many things. But, how many of these things can be directly attributed to the person themselves? What I mean is, instead of blaming the world, money, people, competition and everything outside of us, why not look within us first. I just finished this book, The War of Art, Break Through The Blocks and Win Your Inner Creative Battles by Steven Pressfield. It was given to me at a Dan Kennedy workshop called the 7 Figure Academy. The sole focus of this workshop was on the 7 ways to take your 6 figure business to 7…
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Choose Life, Choose a Job, Choose a Family, Choose Your Future…
What do you choose? This title of my blog is actually from a song that I love from the second soundtrack from the movie Trainspotting- called “Choose Life” by PF Project. (As an aside this is a great soundtrack, yet the movie was a little disturbing. Both of these CD’s, if you grew up in the 80’s and have a hankering for the British pop and techno stars of that era like Iggy Pop – you’ll love it!). I started this year with a bang and pulled out full throttle to accomplish my very ambitious goals for the year. This song kept playing in my head, because I had to…
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Do You Ever Long to Feel like You Belong Somewhere?
I’m writing from the train, heading home to New Jersey. I’m on the way back from a business training meeting that was in Baltimore. (As an aside, riding in business class is the best way to ride up and down the east coast- no worries of gas or traffic!) To be honest, I wasn’t totally looking forward to working the whole weekend, yet I was so pleasantly surprised at what happened. Going there, I honestly had no expectations. I was ready to learn and discover new ways to help promote a business I’m working on with one of my clients. The weekend of discovery and training turned out to be…
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What do you do when you have a roadblock in your life or in your business?
This past week I was driving to Boston for my Mastermind meeting. I was running a little behind schedule. I really don’t like taking the George Washington Bridge and going through New York because of traffic. However, my traffic radio station said it was the quickest route. As I was just passing the toll booth going onto the upper level of the bridge, I saw this rather large pothole and swerved to avoid it. Unfortunately my tired nipped it and then – “boom.” My tire blew out, just as I was getting on the bridge-yikes. I tried not to panic. In fact I was on my wireless headset speaking with…