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Am I the Type of Person People Want to be Around?
In my last blog, I encouraged you to pay attention and be aware of whom you’re hanging out with. As I wrote and posted that blog last week, the thought came to mind “Am I the type of person people want to be around?” I am going to share my thought process as I evaluate if I truly am the type of person someone wants to be around. 1. Do I personally encourage others? Believe it or not, there is a real and fake way to encourage others. Can you identify a real encouragement versus a fake encouragement? Encouragement One: (You and someone that works for you – you tell this…
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You are Who You Hang Out With…
Have you ever heard this before? I didn’t start hearing this until after I hired my Executive Coach, 12 years ago. The concept of hanging out with people and becoming more like them was a total foreign idea to me. I had really paid no attention until my coach and I started talking about it. And it’s funny, once I started paying attention to it I got it and knew I had to make some changes in my life… There were some very negative people in my life who were totally zapping my energy, (My coach called them “Negative Norberts.”) not too mention the ones who were more like time sucking…
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The four types of testimonials that get results…
In my previous blog, I gave you a simple overview of testimonials. Today we’re going to dig a little deeper. In fact, I am going to let you in on a secret that most people don’t know: There are four types of testimonials and each are used to overcome different objections that potential customers may have. 1. Benefits: Apprehension to trying a new product/service is a normal reaction, especially in this tight economy. Many people have to watch how and what they spend their money on, so often they stick with what they know. With this type of testimonial though, people are not only seeing others buying your product/service but…
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Commit to Your Plan to Create Success
I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.” He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why. So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…