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How to Market or Launch Anything Soulfully, Authentically and With Integrity

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Latest Posts:

  • The #1 Struggle Most Entrepreneurs Don’t Know that they have…
  • Have you ever mapped out your business and life choices?
  • You Are The Guru You’re Looking For….
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  • Attitude,  Coaching,  Motivation,  Questions,  Risk,  Taking risks

    It’s Time to Change Your Stories

    February 10, 2022 /

    What are the stories you keep telling yourself? You know, the ones when it comes to putting yourself out there in a big way to promote your business – “Oh, this won’t work. Someone else has already created something like this. I need to come up with a new idea.” Or “Who do I think I am trying to sell and promote this course? I don’t have enough experience.” Or “I can’t ask for $500. That’s way too much for this course. I don’ think they will pay it.” Can you relate to any of the above statements? It’s essential to pay attention to those thoughts that pop into your…

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    Shannon McCaffery
  • Coaching,  copywriting,  Entrepreneurs,  Implementation,  Motivation,  Outcome,  Overcoming Obstacles,  Risk,  Taking risks

    I Did Something a Little Crazy

    December 2, 2021 /

    Have you ever stepped out of your comfort zone and done something a little crazy, or maybe out of your ordinary routine, or stretched your beliefs? Well, that’s what I did last week. I bought a course for $6,000. Ummmm, yeah, a little out there for me cuz I’ve not ever spent that amount of money on a course before. I’ve spent upwards of $25k on a year-long mastermind, and I’ve also spent $5k for a 3-day weekend training. And, I’ve spent $12k a year to be in Brian Kurtz’s Masterclass, which was like a mastermind, where we met three times a year in person. (Yeah, before the pandemic.) Plus,…

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    Shannon McCaffery
  • Attitude,  Challenges,  Coaching,  Motivation,  Overcoming Obstacles,  Risk

    It’s Time to Make Peace With This…

    November 25, 2021 /

    Being on this planet for 50+ years, I feel like I’ve done a lot, seen a lot, and experienced a lot. Yet other times, I feel like such a newbie. Do you ever have that feeling? When it comes to Thanksgiving, several things come to mind. I mean, I have seen my fair share of this holiday. Yet, why must I do the same thing every year? Hmmmm it got me thinking… In fact, on my walk today, I was reminiscing about my favorite Thanksgiving – the one right after my 12-year relationship ended and Debbie Phillips (Founder WomenOnFire.com) and Rob Berkley invited me to spend the holiday in Martha’s…

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    Shannon McCaffery
  • Balance,  Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List,  Website

    5 Goals to Achieve This Year

    March 9, 2017 / 1 Comment

    If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year. Remember you are never going to know if you are capable of something if you don’t take that first step. 1. Go small This may be a big one to start with but here goes-Downsize.  Look at all aspects of your business whether that includes employees, vendors or service providers.  If you find that there is a way for ONE provider to handle multiple jobs than cut back.  This may sound strange but sometimes less is more when…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List

    How to Take Bigger Risks This Year

    January 5, 2017 / No Comments

    Something fascinating happened to me a few years ago that was worth repeating. I had this experience that totally changed my perspective on how I would think and do things in my business and my personal life. Here’s what happened— I had decided to go to the DMV, yes everyone’s favorite place to make jokes about.  I had been putting it off for almost a year and I had to finally deal with getting a new title. I actually wanted to cross if off my to-do list!  (I had paid off my car loan—yeah, and needed to get the lien holder name off my car title.) I had a phone…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Overcoming Obstacles,  Procrastination,  Productivity,  Questions,  Risk,  Taking risks

    Are You Hard Wired To Fail?

    March 16, 2012 / No Comments

    Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life.  Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself.  The…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Productivity,  Prospects,  Questions,  Risk,  Survey Tips & Techniques

    How to Give Your Customers Exactly What They Want

    March 8, 2012 / No Comments

    Technique #1:  Start With Your Outcome, Not Questions  This week I want to challenge you with this thought: “Think Outside of the Box.”  The topic of this blog is a little different and will require you to think outside of the box. Diving right into it, I do not want you to think about all the questions to put into your survey.  I want you think about the outcome first!  So many people fail before they hit the ground running with their survey because they think “Questions First.” Think about it…before creating and writing questions, you need to know what you want from them first.  Therefore, in hindsight, your first…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Overcoming Obstacles,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List

    Seek Out New Opportunities

    February 9, 2012 / No Comments

    Last week, I explained how overcoming setbacks is as an easy as A.B.C. A-Ambiguity       B- Build      C-Commit This week I am going to show you how easy seeking out opportunities is. It is as easy as N.O.W. stands for “Never-as in “Never Giving Up!”  By making, a daily mantra of “I will never give up” means there is not a minute, an hour, or a month that you are not seeking out new opportunities.  New opportunities are the only way to completely come out of a setback.  The only way to find new opportunities is give it all you have every day! stands for “Opportunistic”.  Before you see that word…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Overcoming Obstacles,  Procrastination,  Productivity,  Risk

    Avoid Focusing on Set-backs and Seek out New Opportunities

    February 2, 2012 / 2 Comments

    Avoid Focusing on Setbacks There comes a time in one’s personal and business life, where a setback comes in and rears its ugly head.  When it does come, because we know at some point it will, a person has two choices. They can either sit there or focus on all the negativity that comes with it.  Or they can come to terms with the reality of the set back  and push forward. It is as easy as A.B.C.  stands for Ambiguity.   A trait that is tied to most entrepreneurs which holds the meaning: The possibility of interpreting an expression in two or more distinct ways. When facing a setback, especially one that leaves a person in a negative situation, the best thing to…

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    Shannon McCaffery

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