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How to break through all the “noise” and SELL something!
This time of the year is particularly difficult to get your message across because we’re bombarded by a larger volume of messages than probably any other time of the year. Everyone, it seems, is trying to “cash” in on Christmas and the holidays. I mean you can’t blame them, it is the most profitable time of the year. I’ve spoken to some business owners who tell me they make 50% or more of their income from the year at Christmas time. Yikes, that could make or break your company. Well, that’s why I decided to write this article because I’d love to help you “break-through” the “noise” and the clutter…
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How to Leverage Your Relationships With New Influential People You Meet
In the past 6 months, I’ve met over 150 people, or probably more than that, simply because I traveled to some conferences and workshops where like-minded entrepreneurs gather. At those meetings, I simply meet a lot of people and give away a lot of cards, and I also get my share of cards. The real question here is how you leverage those new folks you meet. How can you turn them into more influential and helpful relationships? I’ve created some step-by-step guidelines that I’ve used over the past years that have helped me cultivate these relationships. This is what I do when I go to a conference or workshop and…
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One of the Most Important Words That Will Help You Build Your Business
There are many words that are incredibly important in business. However, lately I think this word tops them all when it comes to building a very successful business… that word is: Relationships. You can have seven different business degrees, you can understand every nuance of successful business ventures, and you might have the best product in your industry. But if you don’t have the ability to develop and grow successful relationships, you’ll find yourself working ten times harder to achieve every goal… and sometimes you won’t be able to achieve them at all. Dan Kennedy, the millionaire maker, has told me the strategy several different times. He never lets one…
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How to Fine Tune Your Facebook and Turn Your Followers Into Customers
There’s been much talk about Facebook and how it’s growing so big so fast that now Google is starting to be concerned. So look out for some fascinating adventures and changes with this. If you haven’t noticed on the right hand side of Facebook, they’re now heavily promoting their ads feature. The cool thing about this feature is you can highly target your market and who sees your ad. That is pretty cool, something Google can’t do… yet… So what I wanted to do here is give you a couple of tips that you take to tweak your Facebook page that will help you get noticed and will help you…
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How You Can Turn Social Media into Dollars for Your Business
It seems is all the rage these days and the goal of using it is to ultimately make more money. You do this by getting more clients and building your list. What I’m hearing over and over again is “how do I really turn those Facebook followers into money?” and “how do I get my hundreds or thousands of Twitter followers to buy from me?” And another one, “what are some other ways I can use social media to turn all my efforts into real money?” Well, these are the questions I’m getting asked on an almost daily basis from my clients and colleagues. So I set out to find…
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The Process of Getting New Clients…
I wrote this while I was sitting in the President’s Club in Cleveland, on Sunday, waiting for my plane back home to New Jersey. I was going over all my notes I took from Dan Kennedy & AWAI’s Business of Copywriting Workshop. As I was looking over my many pages, it struck me that this might make for a good blog this week. The focus of his workshop was on the BUSINESS of Copywriting. I was at this conference because Dan had asked me to speak. He thought my story of how I’ve used his principles to grow a really nice direct response marketing, coaching, and consulting business might help…
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Copy writing is King in Business
It was only 7 years ago that I was in corporate America and my job as Director of Corporate Communications was going swimmingly well. Not only did I create the new department and run it, I was also in charge of all of our employee communications publications. I never really thought of myself as a writer and certainly never had any dreams or aspirations to be an author or writer. However I had been writing most of my life, albeit in a daily journey, it was still writing none-the-less. It wasn’t until this position, where I was called upon to write on a daily basis that I truly “got” what…
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How to Fuel and Grow Your Business with Your Mistakes
Have you ever sent out an email to a bunch of folks and later found out that there was an egregious typo, or maybe you got a fact wrong, or maybe you forgot a word, or had a wrong date and on an on? The worst of it is that you didn’t find it, that one of your prospects, or maybe it was one of your clients took time out to tell you about your error. Well I can tell you from going through this experience more than once, it’s no fun making mistakes, simple ones like typos in your advertising, or in your email, and even more complex ones…
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Life is Simply Made up of Many Transitions…
I will never forget that particular day in February, many years ago, when I received the call that my sister was on her way to the hospital because she was going to have her first baby. This was big news in our family, mainly because she was the first sibling to have a baby. It was doubly exciting for me because I was going to be an aunt and she had asked me to be the baby’s godparent. I was awed and taken aback, sounded like a big responsibility, yet I was thrilled and jumped in with both feet as I always do. The christening was about 6 weeks later, so I booked my…
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Conferences – Love Them or Loathe them
I have had the pleasure of attending various conferences a year for the past several years. I know what you are thinking – conferences yes they are fun, great place to network and even learn some new tools to help your business. BUT, they take up so much time and all the hassles of traveling… Yes, they do have good points and as I like to think, challenging points. However, I want you to think of conferences from another point of view: How I can maximize my investment? How can I take conferences one step further and enhance my business? I have put together 12 secrets to achieving much more…