• Attitude,  Challenges,  Coaching,  Entrepreneurs,  Marketing,  Mindset,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity

    How A Weekend Project Turned Into A Mindset Shift

    Core Article: How A Weekend Project Turned Into A Mindset Shift Paragraph I’m Pondering: “When we convene day upon day in the same space…” Powerful Affirmations to Inspire: “My mind is clear…” Book Review: Turning Pro by Steven Pressfield Cool Stuff: Finally, an answer to my shower thoughts… AI Info & Resources: Robots powered by insect brains… huh??? How A Weekend Project Turned Into A Mindset Shift This past weekend we had some really nice cool weather, which was very uncustomary for 3-digit summers in Redding…  So my spouse and I decided to finally tackle something that has been on our home to-do list for what feels like forever—build the…

  • Challenges,  Clients & Customers,  Coaching,  copywriting,  Entrepreneurs,  Marketing

    The Strategy that Works… Until It Wrecks Your Trust

    The article discusses the limitations of fear-based marketing, emphasizing that while it may drive short-term results, it ultimately undermines trust and sustainable relationships with clients. The author has personally experienced the negative effects of this strategy and advocates for a more authentic approach called "Soulful Marketing," which focuses on honesty and genuine connection instead. The piece encourages reflection on how fear has influenced personal and professional interactions and invites readers to embrace alternative marketing methods that prioritize trust and alignment with one's values.

  • Attitude,  Balance,  Challenges,  Coaching,  Entrepreneurs,  Marketing,  Mindset,  Procrastination

    There’s got to be a better way.

    Core Article: There’s got to be a better way. Paragraph I’m Pondering: “Staying in this magic flow…” Powerful Affirmations to Inspire: “I lead with vision, I execute with purpose…” Book Review: Keep Going: 10 Ways to Stay Creative In Good Times And Bad by Austin Kleon Cool Stuff: Where did this multi-gadget tool get its name? AI Info & Resources: “Inside the AI content boom.” Hmmmm There’s got to be a better way. Have you ever felt like you’re doing everything right… But still hiding? Maybe you’re showing up for clients, delivering results, and staying busy. Yet, somewhere deep inside, there may be some quiet whispers: “What if I finally…

  • Communication,  copywriting,  Entrepreneurs,  Marketing

    The Psychology of Value—What People Really Buy

    Core Article: Why your work matters (even more than you think) Paragraph I’m Pondering: “Our job isn’t to get everyone to believe us.” Powerful Affirmations to Inspire: “I see abundance everywhere, and…” Book Review: Story Driven, You don’t Need to Compete When You Know Who You Are by Bernadette Jiwa Cool Stuff: Do you know where the word “duffel bag” came from? Hmmm… AI Info & Resources: Is AI Harmful to Our Human Intelligence? The Psychology of Value—What People Really Buy There’s a quote I love from the book Show Your Work by Austin Kleon that stopped me in my tracks: “You might think that the pleasure you get from…