• Communication,  copywriting,  Marketing,  Product Launches

    Getting Your Personality In Your Copy

    Before I give you some of the mind-blowing lessons from what I believe is one of the greatest direct response marketing copywriters – Dan Kennedy, I wanted to share a quick story.  Later in my career as an online strategic marketer, what was exciting to me was sharing the same stage with Dan at his request. Then later working with him and Glazer-Kennedy Insider’s Circle for a year. Working with him and actually meeting with him on several occasions, not to mention the two writing contests I’d won where he granted me two separate live, in-person (obviously before the pandemic) 30-minute consultations about my business.  What I learned from this copywriting…

  • Attitude,  Communication,  Marketing,  Motivation

    Upon reflection… what connects us

    Today is such an incredibly historic day on so many levels. It’s inauguration day for the next President of the U.S. – Joe Biden. Plus, the first woman of color and biracial descent to be the Vice President – Kamala Harris. I’ve watched and read so much about the day. I wanted this email to be a little different. I got up early to watch all the inaugural festivities, which, to be honest, I’ve not ever done before. Well, the last one, let’s just say, “he was not my president.” Plus, I think I was traveling that day.  And before that, I caught glimpses of Obama’s, yet I was working…

  • Perfect Non Sales Formula
    Clients & Customers,  Entrepreneurs,  Marketing,  Prospects

    The Perfect “Non-Sales Formula” for 1 hr Free Coaching/Consulting Call

    Do you ever use 15-minute, 30-minute, or 60-minute complimentary calls to get potential clients/customers to work with you or invest in your coaching program, membership, etc.? If you answered yes, this email will give you another perspective on these calls that will help you close more of these calls in the future. Yet, it’s not what you think… If you don’t use complementary calls for potential clients, what I’m about to share with you will help with your future connections with potential (or current) clients/customers. Please keep reading.  It all started on a podcast. I had the absolute pleasure of being on a podcast for a private copywriting group. I…

  • copywriting,  Marketing

    What are you really selling?

    Have you ever had the experience of trying to learn a new concept, or maybe do some calculations in Excel, or trying to learn a new sport? How did it go? Was it easy to get started? Or were you frustrated as hell and wished you could learn it faster? The “frustrated as hell” part, well, this is how I feel when I’m trying to write and create a story. It absolutely takes me back to my days when I was a freshman in high school, and I absolutely hated algebra. I mean, to the point where I felt incredibly stupid. All my friends and other students in the class…

  • Entrepreneurs,  Marketing,  Outcome,  Overcoming Obstacles

    Marketing concepts that will get you elected ;-)

    The day after the presidential election used to be a day where you’d wake up and know who was elected president. Hmmmmm this is a bit unsettling Because of the pandemic and this crazy electoral college, we’re in limbo as to who won. Even though Trump declares himself the winner, which is part of who he really is and his brand. No matter what your politics are or who you voted for, instead of getting caught up in the madness of it all, I decided to share some marketing lessons Trump used to get elected in the first place. I’m taking a marketing tactic I learned from Dan Kennedy –…

  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity,  Taking risks,  To Do List

    The Productivity Secret That Will Change Your Life

    One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done.  Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…

  • Marketing,  Product Launches

    What in the world IS a product launch anyway…

    Well, I’m writing this from 36k feet in the sky, heading to Arizona to attend Jeff Walker’s Product Launch Formula event and we also have our Product Launch Manager Platinum Coaching Group meeting.  The interesting thing when I fly is I often get asked the question of what I do.  And when I tell them I work with entrepreneurs and business owners to create information products and do their online product launches, they always ask me, “What is a product launch?” and they want to know more about them. So I thought this might make for an interesting blog post.  A product launch is an advertising event that promotes a…

  • Communication,  Entrepreneurs,  Marketing,  Product Launches

    The 3 Most Horrible Product Launch Mistakes Entrepreneurs Make and How You Can Avoid them!

    Back in 2007 when I met Jeff Walker at his first ever PLF  (Product Launch Formula) event in Denver, Colorado, I was amazed at what he’d done to make money with his products by turning his selling of them into a value added, value laden, fun and entertaining  “event.”  He actually created a product about these launch events and called it “Product Launch Formula.” I’ve been doing tons of product launches for my clients since then, and I’ve amassed a ton of information on how to be successful with your launches. I’ve also amassed just as much info on what not to do so your launches don’t turn into flops…

  • Implementation,  Marketing,  Product Launches,  Survey Tips & Techniques

    Here’s How to Get a HUGE Jump on Creating an Amazing Year in Your Business…

    At any time of the year, it’s important for one to stop and take a look and access your year: where you are or aren’t in your business? Do you like what you see? What issues are raising your anxiety level? How is your bottom line? Have you achieved all the goals you set in January? If not, then why? Now these questions can cause a lot of emotional pain and angst but they don’t have to. Why not see them as opportunities instead? And as an opportunity these exact issues could bring you more money in the bank. And who doesn’t need this? So how can you turn these issues into opportunities and get…

  • Blogging,  Clients & Customers,  Coaching,  Communication,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List

    How to Take Bigger Risks This Year

    Something fascinating happened to me a few years ago that was worth repeating. I had this experience that totally changed my perspective on how I would think and do things in my business and my personal life. Here’s what happened— I had decided to go to the DMV, yes everyone’s favorite place to make jokes about.  I had been putting it off for almost a year and I had to finally deal with getting a new title. I actually wanted to cross if off my to-do list!  (I had paid off my car loan—yeah, and needed to get the lien holder name off my car title.) I had a phone…

  • Attitude,  Clients & Customers,  Entrepreneurs,  Marketing,  Prospects

    Never Ever Cold Call Again to Get New Clients!

    Something I learned over 6 years ago from “the Millionaire Maker” Dan Kennedy is that in order for you not to do cold calls, and to not be stressing out where your money will come from each month— you need to create a “lead generation funnel.” I not only learned it from him, but I also shared the stage with him where he asked me to share the strategies I used to help grow my business here are a few of them below. What you need to pay real attention to is that After I did that, created and implemented those strategies… I never had to worry about getting any…

  • Challenges,  Coaching,  Entrepreneurs,  Marketing

    The Secret Mysteries of Entrepreneurship

    This journey of entrepreneurship has been a fascinating 9 years.  One with many amazing rides, bumps in the road, flies on the windshield, savory and also loving adventuress moments.  I wouldn’t trade it for anything… What I have discovered from this journey of the past 3 years, are some amazing entrepreneurial secrets that I wanted to share with you.  It all started after my father passed away and the spiral upward and downward consumed me. From ending a 12 year relationship and being single again. To Finally realizing I was no longer being served by living in the northeast any longer. I was not and never will be a Jersey…

  • Blogging,  Communication,  Entrepreneurs,  Marketing,  Prospects

    The Simplest Secret to Getting More Clients/Customers (AKA More conversions :-)

    Being in marketing for what feels like a lifetime, the ONE things all my clients struggle with is how do they get more new clients/customers? And– how do they get  more people to convert on their websites and get into their marketing funnel?  I’d like to tell you that the REAL answer is incredibly sophisticated and complicated. But, it’s really not, it really IS simple, what I’m about to reveal to you.  And you have to understand that this is not rocket science and it’s something you probably already know. .. The SECRET to getting more Clients/Customers- is you HAVE to BUILD a RELATIONSHIP with them FIRST– BEFORE you ask them…

  • Implementation,  Marketing,  Product Creation,  Product Launches

    5 Strategies to Make Your Products Stick

    Having worked with lots of entrepreneurs to help them create their information products, I’ve discovered this easy way to increase your stick rate.  If you don’t know what that means, it’s how to have someone who bought your product keep it so they don’t return it. Here are 5 proven ways that you can use one or more of them to increase your products stick rate and get more of your customers hanging onto the product they bought. Strategy #1-  Create a Quick Start Video—This is huge— create a video and walk them through step-by-step exactly what’s in the product and HOW to use it.  What do they do first,…

  • Coaching,  Entrepreneurs,  Implementation,  Marketing,  Product Creation,  Productivity

    The Real “How” to Create Your Own Info Products

    One of the things I’ve discovered is that there are tons and I mean tons of information out there on how to create products and how to market them… Yet, the one thing I saw that was missing was something that was really clear and simple about “how” to do it… So I came up with some basic principles that will help folks on how to do it— You have to survey your audience and find out what they want and how they want it delivered and how to price it, which you can get that info from this blog—  Once you know which product to create– then you need…