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Blogging, Clients & Customers, Coaching, Communication, Implementation, Marketing, Motivation, Procrastination, Productivity, Risk, Taking risks, To Do List
How to Take Bigger Risks This Year
Something fascinating happened to me a few years ago that was worth repeating. I had this experience that totally changed my perspective on how I would think and do things in my business and my personal life. Here’s what happened— I had decided to go to the DMV, yes everyone’s favorite place to make jokes about. I had been putting it off for almost a year and I had to finally deal with getting a new title. I actually wanted to cross if off my to-do list! (I had paid off my car loan—yeah, and needed to get the lien holder name off my car title.) I had a phone…
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Never Ever Cold Call Again to Get New Clients!
Something I learned over 6 years ago from “the Millionaire Maker” Dan Kennedy is that in order for you not to do cold calls, and to not be stressing out where your money will come from each month— you need to create a “lead generation funnel.” I not only learned it from him, but I also shared the stage with him where he asked me to share the strategies I used to help grow my business here are a few of them below. What you need to pay real attention to is that After I did that, created and implemented those strategies… I never had to worry about getting any…
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The Secret Mysteries of Entrepreneurship
This journey of entrepreneurship has been a fascinating 9 years. One with many amazing rides, bumps in the road, flies on the windshield, savory and also loving adventuress moments. I wouldn’t trade it for anything… What I have discovered from this journey of the past 3 years, are some amazing entrepreneurial secrets that I wanted to share with you. It all started after my father passed away and the spiral upward and downward consumed me. From ending a 12 year relationship and being single again. To Finally realizing I was no longer being served by living in the northeast any longer. I was not and never will be a Jersey…
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The Simplest Secret to Getting More Clients/Customers (AKA More conversions :-)
Being in marketing for what feels like a lifetime, the ONE things all my clients struggle with is how do they get more new clients/customers? And– how do they get more people to convert on their websites and get into their marketing funnel? I’d like to tell you that the REAL answer is incredibly sophisticated and complicated. But, it’s really not, it really IS simple, what I’m about to reveal to you. And you have to understand that this is not rocket science and it’s something you probably already know. .. The SECRET to getting more Clients/Customers- is you HAVE to BUILD a RELATIONSHIP with them FIRST– BEFORE you ask them…
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5 Strategies to Make Your Products Stick
Having worked with lots of entrepreneurs to help them create their information products, I’ve discovered this easy way to increase your stick rate. If you don’t know what that means, it’s how to have someone who bought your product keep it so they don’t return it. Here are 5 proven ways that you can use one or more of them to increase your products stick rate and get more of your customers hanging onto the product they bought. Strategy #1- Create a Quick Start Video—This is huge— create a video and walk them through step-by-step exactly what’s in the product and HOW to use it. What do they do first,…
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The Real “How” to Create Your Own Info Products
One of the things I’ve discovered is that there are tons and I mean tons of information out there on how to create products and how to market them… Yet, the one thing I saw that was missing was something that was really clear and simple about “how” to do it… So I came up with some basic principles that will help folks on how to do it— You have to survey your audience and find out what they want and how they want it delivered and how to price it, which you can get that info from this blog— Once you know which product to create– then you need…
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What Do Your Customers Really Desire?
I wanted to continue my blog from last week where I discussed “What Your Customers Want to Buy,” followed up by this week where the focus is on “What Do Your Customers Desire.” These questions are incredibly similar because a lot of the focus is on the outcome, not exactly a product or service. Remember people buy on emotion and then they rationalize with logic AFTER they purchase. That’s why what I’m about to tell you is REALLY cool and important. If you’re a student of Direct Response Marketing or a copywriter or a student of marketing, you’ve probably heard of Victor Schwab. If you haven’t, get on Amazon now…
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Discovering How to Add Some Disney “Mouse” Magic Into Your Business
Here are my two favorite quotes from Walt Disney: “Think beyond your lifetime. If you want to do something truly great. Make a fifty year master plan. A fifty year master plan will change your look at the opportunities in the present.” “If you can dream it, you can do it!” These quotes do an awesome job of giving you a birds eye view into Walt’s psyche and how he was able to accomplish so much in a given period of time. He was the epitome of driven and going after his dreams. After reading his book, “How to be like Walt,” I certainly was able to view how when…
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Clients & Customers, Communication, Entrepreneurs, Marketing, Product Launches, Survey Tips & Techniques
The Anatomy of Creating a Survey
Over the last couple of weeks, we have gone over steps on how to know what your clients/customers want through creating surveys and writing out our questions. Today, I want to put all that information together and show you the anatomy of a survey. Other people might try to make this process really complicated or complex, yet the process is REALLY simple. And if you follow this process, I promise, you will discover EXACTLY what your customers want and then all that’s left to do is to create it! So after you’ve created your survey- here’s what you need to think about and plan: Survey Time Frame In order to…
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Attitude, Balance, Challenges, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Marketing, Outcome, Productivity, Prospects, Questions, Survey Tips & Techniques
It’s All About the Questions
There is quote by Albert Einstein that says “If you can’t explain it simply, then you don’t understand it well enough.” This quote says it all when it comes to the topic of this week’s blog. It’s ALL About the Questions! This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information. Through this questioning process, you will step closer to finding success in your business. Step # 2…
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Attitude, Balance, Blogging, Challenges, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Marketing, Motivation, New Year, Outcome, Overcoming Obstacles, Procrastination, Productivity, Questions, Risk, Taking risks
Are You Hard Wired To Fail?
Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life. Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself. The…
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Attitude, Balance, Blogging, Challenges, Clients & Customers, Communication, Entrepreneurs, Goals, Implementation, Marketing, Motivation, New Year, Outcome, Productivity, Prospects, Questions, Risk, Survey Tips & Techniques
How to Give Your Customers Exactly What They Want
Technique #1: Start With Your Outcome, Not Questions This week I want to challenge you with this thought: “Think Outside of the Box.” The topic of this blog is a little different and will require you to think outside of the box. Diving right into it, I do not want you to think about all the questions to put into your survey. I want you think about the outcome first! So many people fail before they hit the ground running with their survey because they think “Questions First.” Think about it…before creating and writing questions, you need to know what you want from them first. Therefore, in hindsight, your first…
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Attitude, Balance, Challenges, Clients & Customers, Communication, Entrepreneurs, Goals, Implementation, Marketing, Motivation, New Year, Overcoming Obstacles, Procrastination, Productivity, Risk, Taking risks, To Do List
Seek Out New Opportunities
Last week, I explained how overcoming setbacks is as an easy as A.B.C. A-Ambiguity B- Build C-Commit This week I am going to show you how easy seeking out opportunities is. It is as easy as N.O.W. stands for “Never-as in “Never Giving Up!” By making, a daily mantra of “I will never give up” means there is not a minute, an hour, or a month that you are not seeking out new opportunities. New opportunities are the only way to completely come out of a setback. The only way to find new opportunities is give it all you have every day! stands for “Opportunistic”. Before you see that word…
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Balance, Blogging, Clients & Customers, Coaching, Communication, Implementation, Marketing, Motivation, Procrastination, Productivity, To Do List
It’s All In the Balance
When life is hectic, especially right now with the holidays, time seems to slip from our hands and balancing life, work, kids, and other things is hard to do. Yes, I can tell you to take a breather but that might make you hyperventilate. So instead, I am going to ask you to stop and take a moment to read these seven tips on how to balance everything. 1. Don’t overbook. This may seem unusual to people who try to crowbar as much as possible into every workday. The problem is things rarely go according to a prearranged agenda. That means a lot of time falling through the cracks chasing down…
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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Motivation, Procrastination, Productivity, To Do List
How to Get Motivated
Now that we have kicked the procrastination habit, seemed appropriate to talk about staying motivated. What is motivation? This simple but complex word can bring both disappointment as well as accomplishment. It drives you to take action but can also drive you to not want to do anything. Motivation is a word that everyone struggles with at one point or another but how long this lasts is up to you! Are you finding it hard to keep motivated – especially with the holiday season upon us? Do you find yourself going strong and then BAM! Something comes up and it takes a lot to get your motivation back on track. The…